Dive bar Audience in United States

Dive bar has an estimated audience of 1,143,576 people in United States. 48.1% are female, 51.9% are male, average age 40.9. Top regions: California, New York, Texas. Top brand affinities: Aperol Spritz, Canadian whisky, Omelete, Food and drink, Culture.

The average Dive bar fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Aperol Spritz, Canadian whisky, Omelete, with strongest over-indexing on Aperol Spritz (37.25× the country average). Demographically, the Dive bar audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint

Demographics of Dive bar fans

Demographic split for Dive bar audience in United States
MetricValue
Female48.1%
Male51.9%
Average age40.9
Estimated audience size1,143,576

Audience persona

The typical Dive bar fan in United States is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Aperol Spritz.

Top regions in United States

Top regions ranked by reach for Dive bar in United States
RegionReachAffinity
California193,2861.54×
New York148,9722.33×
Texas100,9821.03×
Florida95,0281.23×
Pennsylvania56,4271.47×
Illinois53,9011.41×
North Carolina53,3521.55×
Ohio35,8801.02×
Georgia33,7340.96×
Washington32,2291.4×
Virginia30,5461.1×
Michigan27,6290.92×
New Jersey27,1800.93×
Arizona26,8141.15×
Massachusetts26,1411.16×
Colorado24,8241.38×
Missouri23,3921.27×
Oregon20,9851.6×
Tennessee19,7710.86×
Minnesota19,3851.18×
Maryland18,9640.96×
Wisconsin18,8041.09×
Connecticut17,4501.52×
Indiana14,0780.67×
South Carolina12,8100.74×
Nevada11,9851.08×
Louisiana11,3080.77×
Kentucky10,3550.72×
Oklahoma9,2310.73×
Alabama8,8900.56×
Washington, District of Columbia8,3442.43×
Iowa7,6070.81×
Kansas7,5690.84×
Utah6,6600.65×
Arkansas5,8790.62×
Hawaii4,8660.99×
Mississippi4,3430.46×
New Mexico4,1880.73×
Nebraska4,1760.73×
Idaho3,6660.64×
Rhode Island3,5150.97×
New Hampshire3,1210.69×
Maine2,9950.73×
West Virginia2,7210.51×
North Dakota2,2930.98×
Montana2,2090.7×
South Dakota2,0250.77×
Delaware1,9620.62×
Alaska1,5120.62×
Vermont1,4200.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dive bar audience
BrandAffinityCategory
Aperol Spritz37.25×Food & Beverages
Canadian whisky33.84×Food & Beverages
Omelete43.69×Internet & Social Media
Food and drink1.7×Food & Beverages
Culture2.04×Literature
Superman1.85×Movies & TV
Pub4.79×Food & Beverages
Beauty1.75×Beauty & Wellness
Online shopping1.66×Shopping
United States1.75×Travel & Leisure
Fitness and wellness1.57×Sports
Drinking establishment6.36×Food & Beverages
Government5.58×Politics & Society
Beverages1.74×Food & Beverages
Food1.52×Food & Beverages
Rock music1.87×Music & Radio
TikTok1.91×Internet & Social Media
Chicago Half Marathon32.58×Sports
Family1.56×Kids & Family
Outdoor recreation1.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dive bar audience
TraitClusterScore
PatriotismCONSERVATISM1.59
ExtroversionTHRILL1.35
LGBTQ+ IdentityOPEN1.28
Community OrientationOPEN1.27
Urban LifestyleOPEN1.17
TravellingTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Dive bar
CountryShare
United States48.3%
Mexico23.8%
United Kingdom2.5%

See Dive bar audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Dive bar have in United States?

Dive bar has an estimated audience of 1,143,576 people in United States, concentrated in California and New York.

What is the gender split and age of Dive bar fans?

48.1% of Dive bar fans are female, 51.9% are male, with an average age of 40.9 years.

Which brands do Dive bar fans like most?

Dive bar fans show strongest brand affinity for Aperol Spritz (37.25×), Canadian whisky (33.84×), and Omelete (43.69×) over the country average.

Where do Dive bar fans live in United States?

Dive bar fans in United States are most concentrated in California (reach 193,286), New York (reach 148,972), and Texas (reach 100,982). These three regions account for the largest share of the active audience.

What other brands do Dive bar fans also like?

Beyond Dive bar itself, the audience over-indexes on Canadian whisky (33.84×), Omelete (43.69×), Food and drink (1.7×), and Culture (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dive bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.