Rascasse Audience Intelligence

Dive bar Audience in United States

A data profile of the people who buy, follow and care about Dive bar in United States — modelled from more than twelve digital signal sources. Dive bar has an estimated audience of 1,143,576 people in United States.

#271among Touchpoint in United States#1615in Travel & Leisure

The average Dive bar fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Aperol Spritz, Canadian whisky, Omelete, with strongest over-indexing on Aperol Spritz (37.25× the country average).

Demographically, the Dive bar audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dive bar fan in United States is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Aperol Spritz.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dive bar profile in United States.

Audience size
1.1M
in United States
Gender
48.1%♀
51.9% male
Age
40.9
average years
Country rank
#21584
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dive bar fans

48.1% are female, 51.9% are male, average age 40.9.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Dive bar audience in United States
MetricValue
Female48.1%
Male51.9%
Average age40.9
Estimated audience size1,143,576
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Dive bar audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4927%
50+20%
Fig. 04

Worldwide distribution

48.1%

of the worldwide Dive bar audience comes from United States.

Worldwide audience distribution share by country for Dive bar
CountryShare
United States48.1%
Mexico23.7%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dive bar audience in United States is strongest.

Fig. 05

Top regions by affinity

Dive bar fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.56×
02Washington, District of Columbia~8K2.32×
03Connecticut~20K1.59×
04California~200K1.51×
05Oregon~20K1.50×
06North Carolina~50K1.42×
07Missouri~30K1.40×
08Colorado~20K1.35×
09Illinois~50K1.33×
10Pennsylvania~50K1.32×
11Washington~30K1.29×
12Massachusetts~30K1.25×
13Florida~90K1.19×
14Arizona~30K1.19×
15Ohio~40K1.16×
16Minnesota~20K1.10×
17Wisconsin~20K1.03×
18Nevada~10K1.03×
19Rhode Island~4K1.02×
20North Dakota~2K1.02×
21Hawaii~5K1.00×
22Texas~90K0.97×
23Virginia~30K0.95×
24Georgia~30K0.92×
25New Jersey~30K0.92×
26Maryland~20K0.90×
27Michigan~30K0.87×
28Tennessee~20K0.84×
29Iowa~8K0.83×
30Kansas~8K0.83×
31Maine~3K0.82×
32Montana~2K0.79×
33Vermont~2K0.79×
34South Dakota~2K0.78×
35Alaska~2K0.78×
36New Mexico~4K0.77×
37Louisiana~10K0.76×
38Kentucky~10K0.76×
39Nebraska~4K0.76×
40South Carolina~10K0.75×
41New Hampshire~3K0.74×
42Oklahoma~9K0.73×
43Indiana~20K0.72×
44Idaho~4K0.71×
45Delaware~2K0.70×
46Utah~7K0.66×
47Arkansas~6K0.64×
48Alabama~10K0.60×
49West Virginia~3K0.60×
50Mississippi~5K0.53×
Fig. 06

Affinity by region

Affinity by region — Dive bar, United States
0.53×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dive bar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dive bar audience
#·InterestCategoryAffinity×
01OmeleteInternet & Social Media43.69×
02Aperol SpritzFood & Beverages37.25×
03Canadian whiskyFood & Beverages33.84×
04Chicago Half MarathonSports32.58×
05Drinking establishmentFood & Beverages6.36×
06GovernmentPolitics & Society5.58×
07PubFood & Beverages4.79×
08CultureLiterature2.04×
09TikTokInternet & Social Media1.91×
10Rock musicMusic & Radio1.87×
11SupermanMovies & TV1.85×
12BeautyBeauty & Wellness1.75×
13United StatesTravel & Leisure1.75×
14BeveragesFood & Beverages1.74×
15Food and drinkFood & Beverages1.70×
16Online shoppingShopping1.66×
17Fitness and wellnessSports1.57×
18FamilyKids & Family1.56×
19FoodFood & Beverages1.52×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dive bar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dive bar audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
Luxury OrientationPREMIUM1.72×
Early Adopter MentalityPOWER1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dive bar audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.06×
DIY MentalityTHRILL1.11×
Social Media UsageJOY1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dive bar have in United States?

Dive bar has an estimated audience of 1,143,576 people in United States, concentrated in California and New York.

02

What is the gender split and age of Dive bar fans?

48.1% of Dive bar fans are female, 51.9% are male, with an average age of 40.9 years.

03

Which brands do Dive bar fans like most?

Dive bar fans show strongest brand affinity for Aperol Spritz (37.25×), Canadian whisky (33.84×), and Omelete (43.69×) over the country average.

04

Where do Dive bar fans live in United States?

Dive bar fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Dive bar fans also like?

Beyond Dive bar itself, the audience over-indexes on Canadian whisky (33.84×), Omelete (43.69×), Food and drink (1.7×), and Culture (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Dive bar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dive bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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