Chicago Half Marathon Audience in United States

Chicago Half Marathon logo

Chicago Half Marathon has an estimated audience of 347,796 people in United States. 60.8% are female, 39.2% are male, average age 39.4. Top regions: Illinois, New York, California. Top brand affinities: Jesse Plemons, Lulu 黃路梓茵, Elsword, Home equity, Staycation.

The average Chicago Half Marathon fan in United States is 39.4 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, New York, California. Top brand affinities include Jesse Plemons, Lulu 黃路梓茵, Elsword, with strongest over-indexing on Jesse Plemons (10.07× the country average). Demographically, the Chicago Half Marathon audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Marathon

Demographics of Chicago Half Marathon fans

Demographic split for Chicago Half Marathon audience in United States
MetricValue
Female60.8%
Male39.2%
Average age39.4
Estimated audience size347,796

Audience persona

The typical Chicago Half Marathon fan in United States is more female, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Chicago Half Marathon in United States
RegionReachAffinity
Illinois250,87921.65×
New York15,5360.8×
California13,7850.36×
Texas12,9160.43×
Indiana12,4741.96×
Michigan11,2941.24×
Wisconsin10,8932.08×
Florida9,5190.4×
Ohio8,4830.79×
Massachusetts5,7370.84×
Missouri5,5901×
Pennsylvania5,5000.47×
Colorado4,8500.88×
Georgia4,6710.44×
North Carolina4,5360.43×
Minnesota4,4240.89×
Virginia3,9930.47×
Iowa3,9581.38×
Tennessee3,7720.54×
New Jersey3,2450.37×
Washington2,8300.41×
Kentucky2,2540.52×
Arizona2,2360.31×
Maryland2,0960.35×
Alabama1,6570.34×
South Carolina1,5670.3×
Kansas1,5640.57×
Louisiana1,5630.35×
Washington, District of Columbia1,4721.41×
Connecticut1,4610.42×
Oregon1,3050.33×
Nebraska1,2680.73×
Arkansas1,2140.42×
Oklahoma1,1030.29×
Utah9180.29×
Mississippi8790.31×
Nevada8060.24×
West Virginia5240.32×
Hawaii4980.33×
Alaska4830.65×
Idaho4470.26×
Montana4210.44×
South Dakota4150.52×
North Dakota4040.57×
New Hampshire3990.29×
Wyoming3910.76×
New Mexico3880.22×
Rhode Island3850.35×
Maine3850.31×
Vermont3780.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicago Half Marathon audience
BrandAffinityCategory
Jesse Plemons10.07×Movies & TV
Lulu 黃路梓茵5.87×Movies & TV
Elsword20×Games
Home equity2.14×Home & Garden
Staycation3.52×Home & Garden
Regional styles of Mexican music2.7×Music & Radio
Stamp collecting4.5×Home & Garden
Minnesota1.6×Travel & Leisure
Nebraska Cornhuskers football3.3×Sports
Jane Eyre (1996 film)8.47×Movies & TV
Product design1.68×Business & Career
ARCO2.46×Cars & Mobility
Glossier4.51×Beauty & Wellness
Hamar55.93×Travel & Leisure
Sub Zero (Official)7.66×Literature
Grammarly3.24×Business & Career
Corona (band)3.72×Music & Radio
JDSU1.82×Business & Career
St. Ives8.22×Travel & Leisure
Noodle (Gorillaz)2.05×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicago Half Marathon audience
TraitClusterScore
Luxury OrientationPREMIUM2.57
Quality AwarenessPREMIUM2.5
MindfulnessBALANCE2.24
IndulgenceJOY2
Healthy LifestyleBALANCE1.93
Sports ActivityPOWER1.83

Worldwide distribution

Worldwide audience distribution share by country for Chicago Half Marathon
CountryShare
United States90.5%
Canada4.1%
Mexico3.0%

See Chicago Half Marathon audiences in other countries

More Marathon audiences in United States

Frequently asked questions

How many fans does Chicago Half Marathon have in United States?

Chicago Half Marathon has an estimated audience of 347,796 people in United States, concentrated in Illinois and New York.

What is the gender split and age of Chicago Half Marathon fans?

60.8% of Chicago Half Marathon fans are female, 39.2% are male, with an average age of 39.4 years.

Which brands do Chicago Half Marathon fans like most?

Chicago Half Marathon fans show strongest brand affinity for Jesse Plemons (10.07×), Lulu 黃路梓茵 (5.87×), and Elsword (20×) over the country average.

Where do Chicago Half Marathon fans live in United States?

Chicago Half Marathon fans in United States are most concentrated in Illinois (reach 250,879), New York (reach 15,536), and California (reach 13,785). These three regions account for the largest share of the active audience.

What other brands do Chicago Half Marathon fans also like?

Beyond Chicago Half Marathon itself, the audience over-indexes on Lulu 黃路梓茵 (5.87×), Elsword (20×), Home equity (2.14×), and Staycation (3.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Half Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.