Rascasse Audience Intelligence

Aperol Spritz Target Market in United States

A data profile of the people who buy, follow and care about Aperol Spritz in United States — modelled from more than twelve digital signal sources. Aperol Spritz has an estimated audience of 1,507,651 people in United States.

#19among Spirits in United States#1842among Brand in United States#1048in Food & Beverages

The average Aperol Spritz fan in United States is 30.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Campari, Wine tasting, Prosecco, with strongest over-indexing on Campari (153.43× the country average).

Demographically, the Aperol Spritz audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aperol Spritz fan in United States is balanced, around 30.5 years old, with strong Indulgence tendencies and a notable affinity for Campari.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aperol Spritz profile in United States.

Audience size
1.5M
in United States
Gender
50.1%♀
49.9% male
Age
30.5
average years
Country rank
#17699
Brand in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aperol Spritz

50.1% are female, 49.9% are male, average age 30.5.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Aperol Spritz audience in United States
MetricValue
Female50.1%
Male49.9%
Average age30.5
Estimated audience size1,507,651
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Aperol Spritz audience in United States
Age bracketShare%
16-1938%
20-2930%
30-3917%
40-4910%
50+5%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Aperol Spritz audience comes from United States.

Worldwide audience distribution share by country for Aperol Spritz
CountryShare
United States16.3%
Germany12.9%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aperol Spritz audience in United States is strongest.

Fig. 05

Top regions by affinity

Aperol Spritz customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K1.71×
02Massachusetts~40K1.48×
03Connecticut~20K1.46×
04New York~100K1.42×
05Vermont~4K1.39×
06Colorado~30K1.38×
07New Jersey~50K1.36×
08Rhode Island~6K1.36×
09Maine~7K1.35×
10New Hampshire~7K1.26×
11Florida~100K1.24×
12Illinois~60K1.19×
13Washington~30K1.14×
14Oregon~20K1.14×
15Minnesota~20K1.13×
16Pennsylvania~60K1.10×
17California~200K1.08×
18Wisconsin~20K1.08×
19Delaware~4K1.06×
20Michigan~40K1.05×
21South Carolina~20K1.04×
22Nevada~20K1.04×
23North Carolina~50K1.02×
24Hawaii~7K1.02×
25Montana~4K1.01×
26Virginia~40K0.99×
27Arizona~30K0.98×
28Maryland~30K0.98×
29Alaska~3K0.94×
30Missouri~20K0.93×
31Ohio~40K0.90×
32Georgia~40K0.90×
33Nebraska~7K0.89×
34Idaho~7K0.87×
35Tennessee~30K0.85×
36Texas~100K0.84×
37Louisiana~20K0.82×
38Iowa~10K0.79×
39Kansas~9K0.78×
40Indiana~20K0.77×
41Kentucky~10K0.76×
42North Dakota~2K0.72×
43South Dakota~2K0.71×
44Utah~9K0.69×
45Oklahoma~10K0.67×
46New Mexico~5K0.67×
47Alabama~10K0.66×
48Arkansas~8K0.64×
49West Virginia~4K0.62×
50Mississippi~7K0.56×
Fig. 06

Affinity by region

Affinity by region — Aperol Spritz, United States
0.56×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aperol Spritz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aperol Spritz audience
#·InterestCategoryAffinity×
01CampariFood & Beverages153.43×
02Straight whiskeyFood & Beverages41.01×
03Dive barTravel & Leisure37.25×
04ProseccoFood & Beverages28.59×
05Stella ArtoisFood & Beverages23.02×
06International educationBusiness & Career21.57×
07EasyJetTravel & Leisure20.00×
08RyanairTravel & Leisure18.96×
09Bordeaux wineFood & Beverages16.92×
10Air FranceTravel & Leisure16.71×
11Gin and tonicFood & Beverages14.47×
12LongchampFashion & Accessoires13.69×
13Wine tastingFood & Beverages12.85×
14White wineFood & Beverages9.21×
15ChampagneFood & Beverages8.76×
16Red wineFood & Beverages8.32×
17Beer festivalFood & Beverages7.35×
18CocktailFood & Beverages5.72×
19WineFood & Beverages2.20×
20Alcoholic beveragesFood & Beverages1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aperol Spritz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aperol Spritz audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.28×
Community OrientationOPEN2.01×
Luxury OrientationPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aperol Spritz audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.72×
IndividualismJOY0.80×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aperol Spritz's target market in United States?

Aperol Spritz's target market in United States covers an estimated 1,507,651 people, concentrated in California and Florida.

02

What is the gender split and age of Aperol Spritz customers?

50.1% of the Aperol Spritz audience are female, 49.9% are male, with an average age of 30.5 years.

03

Which brands do Aperol Spritz fans like most?

Aperol Spritz fans show strongest brand affinity for Campari (153.43×), Wine tasting (12.85×), and Prosecco (28.59×) over the country average.

04

Where do Aperol Spritz fans live in United States?

Aperol Spritz fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Aperol Spritz fans also like?

Beyond Aperol Spritz itself, the audience over-indexes on Wine tasting (12.85×), Prosecco (28.59×), Straight whiskey (41.01×), and Dive bar (37.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Aperol Spritz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aperol Spritz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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