Aperol Spritz Audience in United States

Aperol Spritz has an estimated audience of 1,501,183 people in United States. 50.1% are female, 49.9% are male, average age 30.5. Top regions: California, Florida, New York. Top brand affinities: Campari, Prosecco, Kia Sportage, Autism Awareness, Straight whiskey.

The average Aperol Spritz fan in United States is 30.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Campari, Prosecco, Kia Sportage, with strongest over-indexing on Campari (117.89× the country average). Demographically, the Aperol Spritz audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Aperol Spritz fans

Demographic split for Aperol Spritz audience in United States
MetricValue
Female50.1%
Male49.9%
Average age30.5
Estimated audience size1,501,183

Audience persona

The typical Aperol Spritz fan in United States is balanced, around 30.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Campari.

Top regions in United States

Top regions ranked by reach for Aperol Spritz in United States
RegionReachAffinity
California189,1971.15×
Florida130,6881.29×
New York129,6531.55×
Texas110,6710.86×
Illinois61,5161.23×
Pennsylvania57,2631.13×
New Jersey53,3091.4×
North Carolina48,1931.07×
Massachusetts46,2501.56×
Ohio43,9650.95×
Michigan42,8941.09×
Georgia42,2150.91×
Virginia36,5651×
Washington35,2191.17×
Colorado34,1871.44×
Arizona30,3040.99×
Tennessee25,3950.84×
Maryland25,2880.98×
Minnesota24,6251.14×
Wisconsin24,6101.09×
South Carolina24,1931.07×
Missouri22,5990.93×
Connecticut22,4931.49×
Indiana20,7320.76×
Oregon20,2721.18×
Louisiana16,1670.84×
Nevada15,1241.04×
Kentucky14,2730.76×
Alabama13,5590.65×
Oklahoma10,1790.61×
Iowa9,4790.77×
Utah9,1700.68×
Kansas8,6500.73×
Washington, District of Columbia8,3291.85×
New Hampshire7,5141.27×
Arkansas7,2610.59×
Maine7,1981.34×
Hawaii6,5351.01×
Rhode Island6,4971.36×
Nebraska6,4900.86×
Idaho6,1880.82×
Mississippi6,0510.49×
New Mexico4,2390.56×
Delaware4,1941.01×
Montana3,9890.96×
West Virginia3,7190.53×
Vermont3,5281.34×
Alaska2,5720.8×
South Dakota1,9930.57×
North Dakota1,8590.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aperol Spritz audience
BrandAffinityCategory
Campari117.89×Food & Beverages
Prosecco43.1×Food & Beverages
Kia Sportage40.5×Cars & Mobility
Autism Awareness14.95×Health
Straight whiskey39.08×Food & Beverages
Diabetes mellitus awareness9.84×Health
Wine tasting10.46×Food & Beverages
Enterprise Rent-A-Car8.65×Cars & Mobility
Google Maps4.71×Internet & Social Media
Microblogging10.03×Technology & Electronics
Circle K7.83×Shopping
Protein Shake26.15×Food & Beverages
Dive bar32.35×Travel & Leisure
Singer-songwriter4.45×Music & Radio
Longchamp19.99×Fashion & Accessoires
Honda HR-V27×Cars & Mobility
Red wine9.49×Food & Beverages
Stella Artois22.26×Food & Beverages
Indeed.com4.05×Business & Career
White wine10.55×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aperol Spritz audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.97
IndulgenceJOY3.23
Luxury OrientationPREMIUM2.47
Design AffinityPREMIUM2.11
Community OrientationOPEN1.93
Pet OwnershipJOY1.91

Worldwide distribution

Worldwide audience distribution share by country for Aperol Spritz
CountryShare
United States16.2%
Germany13.2%
Italy6.2%

See Aperol Spritz audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Aperol Spritz have in United States?

Aperol Spritz has an estimated audience of 1,501,183 people in United States, concentrated in California and Florida.

What is the gender split and age of Aperol Spritz fans?

50.1% of Aperol Spritz fans are female, 49.9% are male, with an average age of 30.5 years.

Which brands do Aperol Spritz fans like most?

Aperol Spritz fans show strongest brand affinity for Campari (117.89×), Prosecco (43.1×), and Kia Sportage (40.5×) over the country average.

Where do Aperol Spritz fans live in United States?

Aperol Spritz fans in United States are most concentrated in California (reach 189,197), Florida (reach 130,688), and New York (reach 129,653). These three regions account for the largest share of the active audience.

What other brands do Aperol Spritz fans also like?

Beyond Aperol Spritz itself, the audience over-indexes on Prosecco (43.1×), Kia Sportage (40.5×), Autism Awareness (14.95×), and Straight whiskey (39.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aperol Spritz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.