Rascasse Audience Intelligence

Gumbo Audience in United States

A data profile of the people who buy, follow and care about Gumbo in United States — modelled from more than twelve digital signal sources. Gumbo has an estimated audience of 1,077,618 people in United States.

#157among Dish in United States#8422among Topic in United States#1266in Food & Beverages

The average Gumbo fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Grits, Melissa Gorga, Stew, with strongest over-indexing on Grits (67.04× the country average).

Demographically, the Gumbo audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gumbo fan in United States is more female, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Grits.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gumbo profile in United States.

Audience size
1.1M
in United States
Gender
59.0%♀
41.0% male
Age
41.9
average years
Country rank
#22535
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gumbo fans

59.0% are female, 41.0% are male, average age 41.9.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Gumbo audience in United States
MetricValue
Female59.0%
Male41.0%
Average age41.9
Estimated audience size1,077,618
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Gumbo audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4924%
50+25%
Fig. 04

Worldwide distribution

41.4%

of the worldwide Gumbo audience comes from United States.

Worldwide audience distribution share by country for Gumbo
CountryShare
United States41.4%
China13.0%
Netherlands2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gumbo audience in United States is strongest.

Fig. 05

Top regions by affinity

Gumbo fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~40K2.80×
02Mississippi~10K1.43×
03Texas~100K1.25×
04Arkansas~10K1.24×
05Georgia~40K1.21×
06Florida~90K1.20×
07Tennessee~20K1.15×
08Missouri~20K1.13×
09Massachusetts~20K1.11×
10Virginia~30K1.10×
11Nevada~10K1.10×
12Oregon~10K1.09×
13Oklahoma~10K1.09×
14Washington~20K1.07×
15Kentucky~10K1.07×
16West Virginia~5K1.07×
17Maryland~20K1.06×
18California~100K1.05×
19Kansas~9K1.05×
20Washington, District of Columbia~3K1.03×
21South Carolina~20K1.02×
22North Carolina~30K1.01×
23New York~60K1.00×
24Pennsylvania~40K1.00×
25Michigan~30K1.00×
26Connecticut~10K1.00×
27Hawaii~5K1.00×
28New Jersey~30K0.99×
29Rhode Island~3K0.99×
30Nebraska~5K0.98×
31Indiana~20K0.97×
32New Mexico~5K0.97×
33Illinois~30K0.96×
34Ohio~30K0.96×
35Utah~9K0.94×
36Iowa~8K0.94×
37North Dakota~2K0.94×
38Idaho~5K0.92×
39Colorado~20K0.91×
40Wisconsin~10K0.89×
41Maine~3K0.89×
42Montana~3K0.89×
43Delaware~3K0.88×
44South Dakota~2K0.87×
45Vermont~2K0.84×
46Minnesota~10K0.83×
47New Hampshire~4K0.83×
48Alabama~10K0.78×
49Alaska~2K0.72×
50Arizona~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Gumbo, United States
0.50×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gumbo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gumbo audience
#·InterestCategoryAffinity×
01Melissa GorgaMovies & TV67.74×
02GritsFood & Beverages67.04×
03AndouilleFood & Beverages35.55×
04Johnsonville FoodsFood & Beverages31.39×
05Uomini e DonneMovies & TV25.62×
06OmeleteInternet & Social Media24.52×
07StewFood & Beverages19.88×
08CasseroleFood & Beverages10.83×
09Louisiana Creole cuisineFood & Beverages8.48×
10Melissa RauchMovies & TV8.31×
11Torchy's TacosFood & Beverages7.60×
12Cajun cuisineFood & Beverages7.45×
13Zac EfronMovies & TV6.06×
14Gulf Coast of the United StatesTravel & Leisure4.61×
15ShrimpFood & Beverages3.82×
16LouisianaTravel & Leisure3.10×
17Popeyes Louisiana KitchenFood & Beverages2.75×
18GodPolitics & Society1.97×
19Heart (novel)Literature1.91×
20Texas RoadhouseFood & Beverages1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gumbo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gumbo audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.42×
IndulgenceJOY1.33×
Price SensitivityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gumbo audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.97×
Early Adopter MentalityPOWER0.98×
TraditionCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gumbo have in United States?

Gumbo has an estimated audience of 1,077,618 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gumbo fans?

59.0% of Gumbo fans are female, 41.0% are male, with an average age of 41.9 years.

03

Which brands do Gumbo fans like most?

Gumbo fans show strongest brand affinity for Grits (67.04×), Melissa Gorga (67.74×), and Stew (19.88×) over the country average.

04

Where do Gumbo fans live in United States?

Gumbo fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Gumbo fans also like?

Beyond Gumbo itself, the audience over-indexes on Melissa Gorga (67.74×), Stew (19.88×), Melissa Rauch (8.31×), and Casserole (10.83×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gumbo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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