Gumbo Audience in United States
Gumbo has an estimated audience of 1,077,618 people in United States. 59.0% are female, 41.0% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Grits, Melissa Gorga, Stew, Casserole, Johnsonville Foods.
The average Gumbo fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grits, Melissa Gorga, Stew, with strongest over-indexing on Grits (67.04× the country average). Demographically, the Gumbo audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Gumbo fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 41.9 |
| Estimated audience size | 1,077,618 |
Audience persona
The typical Gumbo fan in United States is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Grits.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 131,834 | 1.11× |
| Texas | 119,841 | 1.29× |
| Florida | 92,545 | 1.27× |
| New York | 64,598 | 1.07× |
| Georgia | 41,752 | 1.26× |
| Pennsylvania | 38,243 | 1.05× |
| Illinois | 36,797 | 1.03× |
| North Carolina | 34,044 | 1.05× |
| Ohio | 33,511 | 1.01× |
| Virginia | 30,342 | 1.16× |
| New Jersey | 29,146 | 1.06× |
| Michigan | 28,333 | 1.01× |
| Louisiana | 26,748 | 1.92× |
| Tennessee | 25,481 | 1.18× |
| Massachusetts | 24,444 | 1.15× |
| Washington | 23,929 | 1.11× |
| Maryland | 20,205 | 1.09× |
| Indiana | 19,963 | 1.01× |
| Missouri | 19,788 | 1.14× |
| South Carolina | 16,904 | 1.04× |
| Colorado | 16,027 | 0.94× |
| Kentucky | 14,853 | 1.1× |
| Wisconsin | 14,806 | 0.91× |
| Oregon | 13,846 | 1.12× |
| Minnesota | 13,235 | 0.86× |
| Oklahoma | 12,908 | 1.08× |
| Mississippi | 12,210 | 1.38× |
| Nevada | 11,694 | 1.12× |
| Connecticut | 11,248 | 1.04× |
| Arkansas | 10,827 | 1.22× |
| Utah | 9,253 | 0.96× |
| Kansas | 9,029 | 1.06× |
| Iowa | 8,407 | 0.95× |
| Nebraska | 5,267 | 0.97× |
| West Virginia | 5,209 | 1.04× |
| New Mexico | 5,172 | 0.96× |
| Idaho | 4,924 | 0.91× |
| Hawaii | 4,666 | 1.01× |
| New Hampshire | 3,508 | 0.83× |
| Maine | 3,413 | 0.88× |
| Rhode Island | 3,358 | 0.98× |
| Washington, District of Columbia | 3,338 | 1.03× |
| Alabama | 3,338 | 0.22× |
| Arizona | 3,168 | 0.14× |
| Montana | 2,582 | 0.86× |
| Delaware | 2,538 | 0.85× |
| South Dakota | 2,056 | 0.83× |
| North Dakota | 1,973 | 0.89× |
| Vermont | 1,509 | 0.8× |
| Wyoming | 1,325 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grits | 67.04× | Food & Beverages |
| Melissa Gorga | 67.74× | Movies & TV |
| Stew | 19.88× | Food & Beverages |
| Casserole | 10.83× | Food & Beverages |
| Johnsonville Foods | 31.39× | Food & Beverages |
| Andouille | 35.55× | Food & Beverages |
| Omelete | 24.52× | Internet & Social Media |
| Zac Efron | 6.06× | Movies & TV |
| Louisiana | 3.1× | Travel & Leisure |
| Cajun cuisine | 7.45× | Food & Beverages |
| Gulf Coast of the United States | 4.61× | Travel & Leisure |
| Uomini e Donne | 25.62× | Movies & TV |
| Pete Seeger | 14.62× | Music & Radio |
| Shrimp | 3.82× | Food & Beverages |
| God | 1.97× | Politics & Society |
| Texas Roadhouse | 1.88× | Food & Beverages |
| Torchy's Tacos | 7.6× | Food & Beverages |
| Heart (novel) | 1.91× | Literature |
| Louisiana Creole cuisine | 8.48× | Food & Beverages |
| Hardcore hip hop | 5.96× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.54 |
| Community Orientation | OPEN | 1.32 |
| Urban Lifestyle | OPEN | 1.28 |
| Career Orientation | POWER | 1.25 |
| Family Orientation | CONSERVATISM | 1.24 |
| Healthy Lifestyle | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.7% |
| China | 13.1% |
| Netherlands | 2.5% |
See Gumbo audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Gumbo have in United States?
Gumbo has an estimated audience of 1,077,618 people in United States, concentrated in California and Texas.
What is the gender split and age of Gumbo fans?
59.0% of Gumbo fans are female, 41.0% are male, with an average age of 41.9 years.
Which brands do Gumbo fans like most?
Gumbo fans show strongest brand affinity for Grits (67.04×), Melissa Gorga (67.74×), and Stew (19.88×) over the country average.
Where do Gumbo fans live in United States?
Gumbo fans in United States are most concentrated in California (reach 131,834), Texas (reach 119,841), and Florida (reach 92,545). These three regions account for the largest share of the active audience.
What other brands do Gumbo fans also like?
Beyond Gumbo itself, the audience over-indexes on Melissa Gorga (67.74×), Stew (19.88×), Casserole (10.83×), and Johnsonville Foods (31.39×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gumbo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.