Rascasse Audience Intelligence

Gulf Coast of the United States Audience in United States

A data profile of the people who buy, follow and care about Gulf Coast of the United States in United States — modelled from more than twelve digital signal sources. Gulf Coast of the United States has an estimated audience of 15,894,836 people in United States.

#40among Region in United States#117among POI in United States#190in Travel & Leisure

The average Gulf Coast of the United States fan in United States is 43.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include United Airlines, Dallas Mavericks, FedEx, with strongest over-indexing on United Airlines (3.52× the country average).

Demographically, the Gulf Coast of the United States audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gulf Coast of the United States fan in United States is balanced, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for United Airlines.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gulf Coast of the United States profile in United States.

Audience size
15.9M
in United States
Gender
54.8%♀
45.2% male
Age
43.4
average years
Country rank
#2181
POI in United States
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gulf Coast of the United States fans

54.8% are female, 45.2% are male, average age 43.4.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Gulf Coast of the United States audience in United States
MetricValue
Female54.8%
Male45.2%
Average age43.4
Estimated audience size15,894,836
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Gulf Coast of the United States audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

78.2%

of the worldwide Gulf Coast of the United States audience comes from United States.

Worldwide audience distribution share by country for Gulf Coast of the United States
CountryShare
United States78.2%
Canada1.9%
United Kingdom1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gulf Coast of the United States audience in United States is strongest.

Fig. 05

Top regions by affinity

Gulf Coast of the United States fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~500K2.23×
02Mississippi~200K1.74×
03Texas~2M1.50×
04Alabama~300K1.42×
05Florida~1.5M1.36×
06Tennessee~400K1.12×
07Maine~60K1.07×
08North Dakota~30K1.07×
09Vermont~30K1.07×
10Virginia~400K1.06×
11West Virginia~80K1.06×
12Alaska~40K1.06×
13Kentucky~200K1.04×
14Washington, District of Columbia~50K1.04×
15Delaware~50K1.03×
16South Dakota~40K1.03×
17Maryland~300K1.02×
18New Hampshire~60K1.02×
19Montana~40K1.02×
20Arkansas~100K1.01×
21Georgia~500K1.00×
22South Carolina~200K1.00×
23Rhode Island~50K1.00×
24North Carolina~500K0.99×
25Connecticut~200K0.98×
26Iowa~100K0.98×
27Hawaii~70K0.98×
28Pennsylvania~500K0.97×
29Idaho~80K0.97×
30New Mexico~80K0.96×
31Nebraska~80K0.96×
32New York~800K0.95×
33Massachusetts~300K0.95×
34Oklahoma~200K0.95×
35Kansas~100K0.95×
36Missouri~200K0.94×
37Oregon~200K0.94×
38Utah~100K0.93×
39Ohio~500K0.92×
40New Jersey~400K0.91×
41Indiana~300K0.91×
42Nevada~100K0.91×
43Wisconsin~200K0.90×
44Minnesota~200K0.90×
45Washington~300K0.89×
46Colorado~200K0.89×
47Illinois~400K0.85×
48Michigan~400K0.85×
49Arizona~300K0.83×
50California~1.5M0.78×
Fig. 06

Affinity by region

Affinity by region — Gulf Coast of the United States, United States
0.78×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gulf Coast of the United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gulf Coast of the United States audience
#·InterestCategoryAffinity×
01ShellfishFood & Beverages4.16×
02Dallas MavericksSports3.76×
03Portland Trail BlazersSports3.69×
04United AirlinesTravel & Leisure3.52×
05FedExBusiness & Career2.56×
06Labor DayPolitics & Society2.52×
07Real propertyHome & Garden2.47×
08Miami HeatSports2.35×
09MeteorologyHome & Garden2.24×
10Renewable energyBusiness & Career2.21×
11Super BowlSports2.10×
12Vehicle insuranceCars & Mobility2.10×
13Solar energyHome & Garden2.09×
14Mortgage loansBusiness & Career1.95×
15LodgingTravel & Leisure1.86×
16American AirlinesTravel & Leisure1.75×
17MSNNews1.63×
18WeatherHome & Garden1.62×
19UniversityBusiness & Career1.53×
20RecreationTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gulf Coast of the United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gulf Coast of the United States audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
Community OrientationOPEN1.39×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gulf Coast of the United States audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Luxury OrientationPREMIUM0.81×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gulf Coast of the United States have in United States?

Gulf Coast of the United States has an estimated audience of 15,894,836 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Gulf Coast of the United States fans?

54.8% of Gulf Coast of the United States fans are female, 45.2% are male, with an average age of 43.4 years.

03

Which brands do Gulf Coast of the United States fans like most?

Gulf Coast of the United States fans show strongest brand affinity for United Airlines (3.52×), Dallas Mavericks (3.76×), and FedEx (2.56×) over the country average.

04

Where do Gulf Coast of the United States fans live in United States?

Gulf Coast of the United States fans in United States are most concentrated in Texas (reach ~2M), Florida (reach ~1.5M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Gulf Coast of the United States fans also like?

Beyond Gulf Coast of the United States itself, the audience over-indexes on Dallas Mavericks (3.76×), FedEx (2.56×), Real property (2.47×), and Mortgage loans (1.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Gulf Coast of the United States audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gulf Coast of the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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