Gulf Coast of the United States Audience in United States

Gulf Coast of the United States logo

Gulf Coast of the United States has an estimated audience of 15,894,836 people in United States. 54.8% are female, 45.2% are male, average age 43.4. Top regions: Texas, Florida, California. Top brand affinities: Goop, Governor of Michigan, Wok, Hibachi, headspace.

The average Gulf Coast of the United States fan in United States is 43.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (12.68× the country average). Demographically, the Gulf Coast of the United States audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Gulf Coast of the United States fans

Demographic split for Gulf Coast of the United States audience in United States
MetricValue
Female54.8%
Male45.2%
Average age43.4
Estimated audience size15,894,836

Audience persona

The typical Gulf Coast of the United States fan in United States is balanced, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Gulf Coast of the United States in United States
RegionReachAffinity
Texas2,310,2361.69×
Florida1,600,8421.49×
California1,332,2380.76×
New York877,6830.99×
Louisiana631,1923.08×
Georgia506,3331.03×
Pennsylvania436,3910.82×
North Carolina412,5740.86×
Illinois409,3080.77×
Virginia396,8231.02×
Ohio355,1840.73×
New Jersey352,9120.87×
Mississippi310,5832.37×
Alabama289,6901.3×
Michigan284,2530.68×
Tennessee275,9810.87×
Massachusetts265,2700.85×
Washington252,9960.79×
Maryland236,8980.87×
Kentucky223,4071.12×
Indiana214,3300.74×
South Carolina212,2580.89×
Missouri189,3640.74×
Colorado186,9910.75×
Wisconsin165,5060.69×
Minnesota150,9530.66×
Oregon147,8640.81×
Oklahoma145,6250.83×
Connecticut131,1490.82×
Arkansas127,0090.97×
Arizona126,1810.39×
Utah102,2470.72×
Kansas97,7380.78×
Nevada91,1680.59×
Iowa82,0810.63×
West Virginia65,1180.88×
Idaho63,8910.8×
New Mexico58,7980.74×
Hawaii57,4430.84×
New Hampshire57,0080.91×
Washington, District of Columbia56,5321.18×
Nebraska55,8230.7×
Montana49,5671.12×
Alaska48,7371.43×
Maine48,5420.85×
North Dakota47,6361.46×
South Dakota45,4301.24×
Rhode Island45,3330.9×
Delaware40,5970.93×
Wyoming39,5071.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gulf Coast of the United States audience
BrandAffinityCategory
Goop12.68×Internet & Social Media
Governor of Michigan16.53×Politics & Society
Wok12.04×Food & Beverages
Hibachi13.58×Food & Beverages
headspace15.16×Health
Grinch6.43×Movies & TV
Google Home10.27×Technology & Electronics
Cherish (group)14.81×Music & Radio
Grace Slick11.82×Music & Radio
No Escape (1994 film)14.98×Movies & TV
Vocal harmony5.74×Music & Radio
Fairy godmother9.43×Literature
TV Fanatic13.18×Movies & TV
Kikar HaShabbat20.17×News
Hipster11.38×Politics & Society
El Paso County, Colorado15.17×Travel & Leisure
Israel2.48×Travel & Leisure
Harlow12.1×Travel & Leisure
Guitarist (magazine)10.56×Music & Radio
Hickok4514.48×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gulf Coast of the United States audience
TraitClusterScore
PatriotismCONSERVATISM1.34
ExtroversionTHRILL1.22
Community OrientationOPEN1.17
Price SensitivityPREMIUM1.15
Need for SecurityCONSERVATISM1.14
Urban LifestyleOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Gulf Coast of the United States
CountryShare
United States78.2%
Canada1.9%
United Kingdom1.8%

See Gulf Coast of the United States audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Gulf Coast of the United States have in United States?

Gulf Coast of the United States has an estimated audience of 15,894,836 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Gulf Coast of the United States fans?

54.8% of Gulf Coast of the United States fans are female, 45.2% are male, with an average age of 43.4 years.

Which brands do Gulf Coast of the United States fans like most?

Gulf Coast of the United States fans show strongest brand affinity for Goop (12.68×), Governor of Michigan (16.53×), and Wok (12.04×) over the country average.

Where do Gulf Coast of the United States fans live in United States?

Gulf Coast of the United States fans in United States are most concentrated in Texas (reach 2,310,236), Florida (reach 1,600,842), and California (reach 1,332,238). These three regions account for the largest share of the active audience.

What other brands do Gulf Coast of the United States fans also like?

Beyond Gulf Coast of the United States itself, the audience over-indexes on Governor of Michigan (16.53×), Wok (12.04×), Hibachi (13.58×), and headspace (15.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gulf Coast of the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.