Grits Audience in United States

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Grits has an estimated audience of 961,571 people in United States. 61.2% are female, 38.8% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Stew, Gumbo, Melissa Gorga, Omelete, Casserole.

The average Grits fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stew, Gumbo, Melissa Gorga, with strongest over-indexing on Stew (34.48× the country average). Demographically, the Grits audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Grits fans

Demographic split for Grits audience in United States
MetricValue
Female61.2%
Male38.8%
Average age40.5
Estimated audience size961,571

Audience persona

The typical Grits fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Stew.

Top regions in United States

Top regions ranked by reach for Grits in United States
RegionReachAffinity
California113,0451.07×
Texas96,8501.17×
Florida92,4871.42×
Georgia81,6582.76×
New York56,8741.06×
North Carolina36,1571.25×
Pennsylvania30,8800.95×
Illinois30,5150.95×
Virginia27,7111.18×
Ohio26,1370.88×
Michigan25,3441.01×
New Jersey24,4391×
Tennessee22,2601.15×
South Carolina21,4571.48×
Louisiana21,2021.71×
Arizona19,3230.98×
Washington19,1961×
Massachusetts18,3090.97×
Maryland17,2101.04×
Indiana15,8890.9×
Colorado14,7970.98×
Alabama14,2161.06×
Missouri13,8690.89×
Minnesota11,9900.87×
Kentucky11,4450.95×
Wisconsin11,2470.78×
Oregon10,4250.95×
Nevada10,1981.1×
Oklahoma9,4460.88×
Connecticut9,0540.94×
Mississippi8,9081.12×
Arkansas7,5490.95×
Utah7,3430.85×
Kansas6,7930.9×
Iowa6,5480.83×
Idaho4,0120.83×
Nebraska3,9250.81×
Hawaii3,6730.89×
Washington, District of Columbia3,6091.25×
New Mexico3,5780.74×
West Virginia3,2210.72×
Maine2,7350.79×
New Hampshire2,6720.71×
Delaware2,2950.87×
Rhode Island2,2800.75×
Montana2,1780.82×
Alaska1,7840.87×
South Dakota1,7260.78×
North Dakota1,5450.78×
Vermont1,2370.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grits audience
BrandAffinityCategory
Stew34.48×Food & Beverages
Gumbo59.18×Food & Beverages
Melissa Gorga88.65×Movies & TV
Omelete48.18×Internet & Social Media
Casserole14.76×Food & Beverages
Johnsonville Foods39.74×Food & Beverages
Pete Seeger22.48×Music & Radio
Zac Efron7.69×Movies & TV
Joan Baez15.99×Music & Radio
Andouille35.29×Food & Beverages
Uomini e Donne29.93×Movies & TV
Respite care23.88×Health
Kölsch (beer)35.76×Food & Beverages
Friday4.08×Business & Career
Kim Zolciak15.44×Movies & TV
Torchy's Tacos8.59×Food & Beverages
Flavor2.74×Food & Beverages
God2.04×Politics & Society
Bulgogi33.84×Food & Beverages
Lime (fruit)6.92×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grits audience
TraitClusterScore
IndulgenceJOY1.43
Career OrientationPOWER1.35
Price SensitivityPREMIUM1.34
Family OrientationCONSERVATISM1.32
SpiritualityBALANCE1.27
PatriotismCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Grits
CountryShare
United States35.6%
China7.9%
Japan2.6%

See Grits audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Grits have in United States?

Grits has an estimated audience of 961,571 people in United States, concentrated in California and Texas.

What is the gender split and age of Grits fans?

61.2% of Grits fans are female, 38.8% are male, with an average age of 40.5 years.

Which brands do Grits fans like most?

Grits fans show strongest brand affinity for Stew (34.48×), Gumbo (59.18×), and Melissa Gorga (88.65×) over the country average.

Where do Grits fans live in United States?

Grits fans in United States are most concentrated in California (reach 113,045), Texas (reach 96,850), and Florida (reach 92,487). These three regions account for the largest share of the active audience.

What other brands do Grits fans also like?

Beyond Grits itself, the audience over-indexes on Gumbo (59.18×), Melissa Gorga (88.65×), Omelete (48.18×), and Casserole (14.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.