Rascasse Audience Intelligence

Grits Audience in United States

A data profile of the people who buy, follow and care about Grits in United States — modelled from more than twelve digital signal sources. Grits has an estimated audience of 961,571 people in United States.

#164among Dish in United States#8799among Topic in United States#1355in Food & Beverages

The average Grits fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stew, Gumbo, Melissa Gorga, with strongest over-indexing on Stew (34.48× the country average).

Demographically, the Grits audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grits fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Stew.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grits profile in United States.

Audience size
962K
in United States
Gender
61.2%♀
38.8% male
Age
40.5
average years
Country rank
#24311
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grits fans

61.2% are female, 38.8% are male, average age 40.5.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Grits audience in United States
MetricValue
Female61.2%
Male38.8%
Average age40.5
Estimated audience size961,571
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Grits audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

35.3%

of the worldwide Grits audience comes from United States.

Worldwide audience distribution share by country for Grits
CountryShare
United States35.3%
China7.8%
Japan2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grits audience in United States is strongest.

Fig. 05

Top regions by affinity

Grits fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~80K2.70×
02Louisiana~20K1.72×
03South Carolina~20K1.48×
04Florida~90K1.36×
05North Carolina~40K1.24×
06Washington, District of Columbia~3K1.20×
07Mississippi~9K1.17×
08Texas~100K1.16×
09Virginia~30K1.15×
10Tennessee~20K1.14×
11Alabama~20K1.12×
12Nevada~10K1.07×
13New Jersey~30K1.06×
14Maryland~20K1.04×
15California~100K1.01×
16New York~50K0.99×
17Arizona~20K0.98×
18Alaska~2K0.98×
19Arkansas~8K0.97×
20Kentucky~10K0.95×
21Delaware~3K0.95×
22Michigan~20K0.94×
23Washington~20K0.94×
24Indiana~20K0.94×
25Illinois~30K0.93×
26Colorado~10K0.93×
27Kansas~7K0.93×
28Pennsylvania~30K0.92×
29Missouri~10K0.92×
30Connecticut~9K0.92×
31Hawaii~4K0.92×
32Massachusetts~20K0.91×
33Oregon~10K0.91×
34Oklahoma~10K0.91×
35Ohio~30K0.87×
36Utah~7K0.86×
37Nebraska~4K0.86×
38North Dakota~2K0.86×
39Idaho~4K0.85×
40Minnesota~10K0.84×
41Iowa~7K0.83×
42Montana~2K0.83×
43South Dakota~2K0.83×
44Maine~3K0.80×
45Wisconsin~10K0.78×
46West Virginia~3K0.78×
47Rhode Island~2K0.78×
48Vermont~1K0.78×
49New Mexico~4K0.76×
50New Hampshire~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Grits, United States
0.73×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grits audience
#·InterestCategoryAffinity×
01Melissa GorgaMovies & TV88.65×
02GumboFood & Beverages59.18×
03OmeleteInternet & Social Media48.18×
04Johnsonville FoodsFood & Beverages39.74×
05Kölsch (beer)Food & Beverages35.76×
06AndouilleFood & Beverages35.29×
07StewFood & Beverages34.48×
08BulgogiFood & Beverages33.84×
09Uomini e DonneMovies & TV29.93×
10Respite careHealth23.88×
11Pete SeegerMusic & Radio22.48×
12Joan BaezMusic & Radio15.99×
13Kim ZolciakMovies & TV15.44×
14CasseroleFood & Beverages14.76×
15Melissa RauchMovies & TV10.59×
16Torchy's TacosFood & Beverages8.59×
17Zac EfronMovies & TV7.69×
18FridayBusiness & Career4.08×
19FlavorFood & Beverages2.74×
20GodPolitics & Society2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grits audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.37×
Luxury OrientationPREMIUM1.31×
SustainabilityBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grits audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
Social Media UsageJOY0.91×
TraditionCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grits have in United States?

Grits has an estimated audience of 961,571 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grits fans?

61.2% of Grits fans are female, 38.8% are male, with an average age of 40.5 years.

03

Which brands do Grits fans like most?

Grits fans show strongest brand affinity for Stew (34.48×), Gumbo (59.18×), and Melissa Gorga (88.65×) over the country average.

04

Where do Grits fans live in United States?

Grits fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Grits fans also like?

Beyond Grits itself, the audience over-indexes on Gumbo (59.18×), Melissa Gorga (88.65×), Omelete (48.18×), and Melissa Rauch (10.59×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Grits audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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