Rascasse Audience Intelligence

Johnsonville Foods Target Market in United States

A data profile of the people who buy, follow and care about Johnsonville Foods in United States — modelled from more than twelve digital signal sources. Johnsonville Foods has an estimated audience of 565,990 people in United States.

#3506among Brand in United States#1832in Food & Beverages

The average Johnsonville Foods fan in United States is 44.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Popsicle, Fetty Wap, Grits, with strongest over-indexing on Popsicle (64.74× the country average).

Demographically, the Johnsonville Foods audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Johnsonville Foods fan in United States is balanced, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for Popsicle.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Johnsonville Foods profile in United States.

Audience size
566K
in United States
Gender
50.7%♀
49.3% male
Age
44.1
average years
Country rank
#34053
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Johnsonville Foods

50.7% are female, 49.3% are male, average age 44.1.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Johnsonville Foods audience in United States
MetricValue
Female50.7%
Male49.3%
Average age44.1
Estimated audience size565,990
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Johnsonville Foods audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3919%
40-4925%
50+31%
Fig. 04

Worldwide distribution

84.5%

of the worldwide Johnsonville Foods audience comes from United States.

Worldwide audience distribution share by country for Johnsonville Foods
CountryShare
United States84.5%
Canada8.8%
Australia1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Johnsonville Foods audience in United States is strongest.

Fig. 05

Top regions by affinity

Johnsonville Foods customers by region in United States
#RegionReachAffinity×
01Wisconsin~30K3.47×
02South Carolina~10K1.49×
03North Carolina~20K1.42×
04Georgia~20K1.26×
05Mississippi~6K1.24×
06Arkansas~5K1.18×
07Illinois~20K1.16×
08Virginia~20K1.16×
09Tennessee~10K1.14×
10Alabama~9K1.14×
11Kentucky~8K1.11×
12Nebraska~3K1.10×
13Louisiana~8K1.06×
14Iowa~5K1.06×
15Kansas~5K1.06×
16Michigan~20K1.04×
17Idaho~3K1.03×
18Maryland~10K1.01×
19Oregon~7K1.01×
20Indiana~10K1.00×
21Delaware~2K1.00×
22Washington~10K0.99×
23Missouri~9K0.98×
24Alaska~1K0.98×
25North Dakota~1K0.97×
26Oklahoma~6K0.96×
27West Virginia~3K0.96×
28Montana~2K0.96×
29Minnesota~8K0.95×
30South Dakota~1K0.95×
31Ohio~20K0.94×
32Nevada~5K0.94×
33Colorado~8K0.92×
34Vermont<1K0.90×
35Pennsylvania~20K0.89×
36Arizona~10K0.89×
37Florida~30K0.88×
38Maine~2K0.88×
39Utah~4K0.86×
40Rhode Island~2K0.86×
41Hawaii~2K0.85×
42New Hampshire~2K0.85×
43New Mexico~2K0.84×
44Washington, District of Columbia~1K0.84×
45Connecticut~4K0.77×
46Texas~40K0.75×
47Massachusetts~8K0.73×
48California~40K0.72×
49New Jersey~10K0.69×
50New York~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Johnsonville Foods, United States
0.64×1.00×3.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Johnsonville Foods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Johnsonville Foods audience
#·InterestCategoryAffinity×
01PopsicleFood & Beverages64.74×
02GritsFood & Beverages39.74×
03Fetty WapMusic & Radio32.37×
04Hebrew alphabetPolitics & Society31.78×
05GumboFood & Beverages31.39×
06Cool WhipFood & Beverages22.86×
07Jell-OFood & Beverages18.26×
08See's CandiesShopping7.99×
09SausageFood & Beverages5.99×
10Winn-DixieShopping5.90×
11FlatbreadFood & Beverages4.44×
12NASDAQBusiness & Career3.88×
13Microwave ovenHome & Garden3.67×
14CookbookFood & Beverages2.69×
15FedExBusiness & Career2.65×
16SubwayFood & Beverages2.60×
17United Parcel ServiceBusiness & Career2.46×
18Pizza HutFood & Beverages2.44×
19McDonald'sFood & Beverages2.06×
20PinterestInternet & Social Media1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Johnsonville Foods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Johnsonville Foods audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.79×
Convenience OrientationPREMIUM1.79×
PatriotismCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Johnsonville Foods audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
Design AffinityPREMIUM0.72×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Johnsonville Foods's target market in United States?

Johnsonville Foods's target market in United States covers an estimated 565,990 people, concentrated in California and Texas.

02

What is the gender split and age of Johnsonville Foods customers?

50.7% of the Johnsonville Foods audience are female, 49.3% are male, with an average age of 44.1 years.

03

Which brands do Johnsonville Foods fans like most?

Johnsonville Foods fans show strongest brand affinity for Popsicle (64.74×), Fetty Wap (32.37×), and Grits (39.74×) over the country average.

04

Where do Johnsonville Foods fans live in United States?

Johnsonville Foods fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Johnsonville Foods fans also like?

Beyond Johnsonville Foods itself, the audience over-indexes on Fetty Wap (32.37×), Grits (39.74×), Gumbo (31.39×), and Sausage (5.99×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Johnsonville Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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