Johnsonville Foods Audience in United States

Johnsonville Foods has an estimated audience of 563,430 people in United States. 50.7% are female, 49.3% are male, average age 44.1. Top regions: California, Texas, Wisconsin. Top brand affinities: Popsicle, Fetty Wap, Autism Awareness, Diabetes mellitus awareness, Grits.

The average Johnsonville Foods fan in United States is 44.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Wisconsin. Top brand affinities include Popsicle, Fetty Wap, Autism Awareness, with strongest over-indexing on Popsicle (75.6× the country average). Demographically, the Johnsonville Foods audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Johnsonville Foods fans

Demographic split for Johnsonville Foods audience in United States
MetricValue
Female50.7%
Male49.3%
Average age44.1
Estimated audience size563,430

Audience persona

The typical Johnsonville Foods fan in United States is balanced, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for Popsicle.

Top regions in United States

Top regions ranked by reach for Johnsonville Foods in United States
RegionReachAffinity
California43,9910.71×
Texas35,1550.73×
Wisconsin34,4364.06×
Florida33,5270.88×
Illinois26,9531.44×
North Carolina24,4471.44×
New York20,6940.66×
Georgia19,8761.15×
Ohio18,2711.05×
Pennsylvania17,1600.9×
Michigan16,7831.14×
Virginia15,6561.14×
South Carolina14,2961.69×
Tennessee12,1231.07×
Washington11,2270.99×
Indiana10,9231.06×
Maryland9,8871.02×
Missouri9,7181.07×
New Jersey9,1890.64×
Arizona9,0480.79×
Minnesota8,5331.06×
Colorado8,2550.93×
Massachusetts7,4160.67×
Alabama7,3500.93×
Kentucky7,1671.01×
Louisiana7,0080.96×
Oregon6,3700.99×
Arkansas5,8681.26×
Iowa5,5851.2×
Kansas5,5451.25×
Oklahoma5,3530.86×
Mississippi5,2181.12×
Nevada4,8760.89×
Utah4,1730.83×
Connecticut3,8020.67×
Nebraska3,1061.1×
Idaho2,9201.03×
West Virginia2,2910.87×
New Mexico1,8020.64×
Hawaii1,6170.67×
New Hampshire1,4730.66×
Delaware1,4690.95×
Maine1,4580.72×
Montana1,2760.82×
Washington, District of Columbia1,1320.67×
Rhode Island1,1300.63×
South Dakota1,1020.85×
North Dakota9580.83×
Alaska9150.76×
Wyoming7410.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Johnsonville Foods audience
BrandAffinityCategory
Popsicle75.6×Food & Beverages
Fetty Wap40.44×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Grits53.53×Food & Beverages
Microblogging12.67×Technology & Electronics
Gumbo41.29×Food & Beverages
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Sausage5.44×Food & Beverages
Winn-Dixie7.7×Shopping
Cool Whip27.25×Food & Beverages
Aldi2.31×Shopping
Hebrew alphabet29.61×Politics & Society
Taco Bell2.33×Food & Beverages
NASDAQ3.35×Business & Career
MSN2.02×News
Cookbook2.82×Food & Beverages
Jell-O17.59×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Johnsonville Foods audience
TraitClusterScore
Family OrientationCONSERVATISM1.6
Price SensitivityPREMIUM1.39
Convenience OrientationPREMIUM1.35
Career OrientationPOWER1.31
IndulgenceJOY1.29
DIY MentalityTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Johnsonville Foods
CountryShare
United States84.5%
Canada8.8%
Australia1.9%

See Johnsonville Foods audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Johnsonville Foods have in United States?

Johnsonville Foods has an estimated audience of 563,430 people in United States, concentrated in California and Texas.

What is the gender split and age of Johnsonville Foods fans?

50.7% of Johnsonville Foods fans are female, 49.3% are male, with an average age of 44.1 years.

Which brands do Johnsonville Foods fans like most?

Johnsonville Foods fans show strongest brand affinity for Popsicle (75.6×), Fetty Wap (40.44×), and Autism Awareness (19.03×) over the country average.

Where do Johnsonville Foods fans live in United States?

Johnsonville Foods fans in United States are most concentrated in California (reach 43,991), Texas (reach 35,155), and Wisconsin (reach 34,436). These three regions account for the largest share of the active audience.

What other brands do Johnsonville Foods fans also like?

Beyond Johnsonville Foods itself, the audience over-indexes on Fetty Wap (40.44×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Grits (53.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Johnsonville Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.