A data profile of the people who buy, follow and care about Stew in United States — modelled from more than twelve digital signal sources. Stew has an estimated audience of 3,658,476 people in United States.
The average Stew fan in United States is 43.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Grits, Gumbo, Fetty Wap, with strongest over-indexing on Grits (34.48× the country average).
Demographically, the Stew audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Stew fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Grits.
The key figures that characterise the Stew profile in United States.
65.3% are female, 34.7% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 43.5 |
| Estimated audience size | 3,658,476 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Stew audience comes from United States.
| Country | Share |
|---|---|
| United States | 21.5% |
| Taiwan | 10.9% |
| United Kingdom | 4.4% |
Where the Stew audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Connecticut | ~100K | 3.70× | |
| 02 | Missouri | ~100K | 2.52× | |
| 03 | Oklahoma | ~60K | 1.41× | |
| 04 | New York | ~200K | 1.22× | |
| 05 | Alaska | ~9K | 1.18× | |
| 06 | Oregon | ~50K | 1.17× | |
| 07 | Washington | ~80K | 1.15× | |
| 08 | Montana | ~10K | 1.12× | |
| 09 | California | ~400K | 1.06× | |
| 10 | Idaho | ~20K | 1.05× | |
| 11 | Utah | ~30K | 1.04× | |
| 12 | New Jersey | ~100K | 1.03× | |
| 13 | Texas | ~300K | 1.02× | |
| 14 | Arkansas | ~30K | 1.00× | |
| 15 | Hawaii | ~20K | 1.00× | |
| 16 | New Mexico | ~20K | 0.97× | |
| 17 | Kansas | ~30K | 0.96× | |
| 18 | North Dakota | ~7K | 0.96× | |
| 19 | Vermont | ~6K | 0.94× | |
| 20 | Louisiana | ~40K | 0.93× | |
| 21 | Washington, District of Columbia | ~10K | 0.93× | |
| 22 | Pennsylvania | ~100K | 0.92× | |
| 23 | Minnesota | ~50K | 0.92× | |
| 24 | Iowa | ~30K | 0.92× | |
| 25 | Virginia | ~80K | 0.91× | |
| 26 | Indiana | ~60K | 0.91× | |
| 27 | Nebraska | ~20K | 0.91× | |
| 28 | Colorado | ~50K | 0.90× | |
| 29 | Massachusetts | ~60K | 0.88× | |
| 30 | Maryland | ~60K | 0.88× | |
| 31 | Nevada | ~30K | 0.88× | |
| 32 | Illinois | ~100K | 0.87× | |
| 33 | Arizona | ~60K | 0.86× | |
| 34 | Michigan | ~80K | 0.85× | |
| 35 | Rhode Island | ~10K | 0.85× | |
| 36 | South Dakota | ~7K | 0.85× | |
| 37 | Maine | ~10K | 0.84× | |
| 38 | Georgia | ~90K | 0.83× | |
| 39 | Florida | ~200K | 0.82× | |
| 40 | Mississippi | ~20K | 0.82× | |
| 41 | Tennessee | ~60K | 0.81× | |
| 42 | Delaware | ~8K | 0.81× | |
| 43 | Wisconsin | ~40K | 0.80× | |
| 44 | Alabama | ~40K | 0.80× | |
| 45 | New Hampshire | ~10K | 0.79× | |
| 46 | Ohio | ~90K | 0.77× | |
| 47 | North Carolina | ~80K | 0.77× | |
| 48 | South Carolina | ~40K | 0.76× | |
| 49 | West Virginia | ~10K | 0.75× | |
| 50 | Kentucky | ~30K | 0.74× |
The strongest cross-interests of the Stew audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grits | Food & Beverages | 34.48× | ||
| 02 | Gumbo | Food & Beverages | 19.88× | ||
| 03 | Fetty Wap | Music & Radio | 11.64× | ||
| 04 | Casserole | Food & Beverages | 8.58× | ||
| 05 | Baking powder | Food & Beverages | 6.98× | ||
| 06 | Chili pepper | Food & Beverages | 5.28× | ||
| 07 | British cuisine | Food & Beverages | 4.38× | ||
| 08 | Microwave oven | Home & Garden | 3.21× | ||
| 09 | Dough | Food & Beverages | 3.01× | ||
| 10 | Flatbread | Food & Beverages | 3.00× | ||
| 11 | Diaper bag | Kids & Family | 2.63× | ||
| 12 | Olive Garden | Food & Beverages | 2.30× | ||
| 13 | Planet Fitness | Sports | 1.96× | ||
| 14 | Trader Joe's | Shopping | 1.90× | ||
| 15 | Pizza Hut | Food & Beverages | 1.84× | ||
| 16 | Grilling | Food & Beverages | 1.83× | ||
| 17 | Vegetable | Food & Beverages | 1.82× | ||
| 18 | Organic food | Food & Beverages | 1.78× | ||
| 19 | Discount stores | Shopping | 1.75× | ||
| 20 | Panda Express | Food & Beverages | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.85× | |
| Indulgence | JOY | 1.49× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Pet Ownership | JOY | 0.74× | |
| Mindfulness | BALANCE | 0.86× |
Stew has an estimated audience of 3,658,476 people in United States, concentrated in California and Texas.
65.3% of Stew fans are female, 34.7% are male, with an average age of 43.5 years.
Stew fans show strongest brand affinity for Grits (34.48×), Gumbo (19.88×), and Fetty Wap (11.64×) over the country average.
Stew fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Stew itself, the audience over-indexes on Gumbo (19.88×), Fetty Wap (11.64×), Casserole (8.58×), and Chili pepper (5.28×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Stew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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