Rascasse Audience Intelligence

Stew Audience in Germany

A data profile of the people who buy, follow and care about Stew in Germany — modelled from more than twelve digital signal sources. Stew has an estimated audience of 274,577 people in Germany.

#108among Dish in Germany#6469among Topic in Germany#894in Food & Beverages

The average Stew fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Non-alcoholic beverage, Free University of Berlin, Noodle soup, with strongest over-indexing on Non-alcoholic beverage (8.76× the country average).

Demographically, the Stew audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stew fan in Germany is more female, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stew profile in Germany.

Audience size
275K
in Germany
Gender
64.0%♀
36.0% male
Age
41.6
average years
Country rank
#18518
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stew fans

64.0% are female, 36.0% are male, average age 41.6.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Stew audience in Germany
MetricValue
Female64.0%
Male36.0%
Average age41.6
Estimated audience size274,577
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Stew audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3924%
40-4926%
50+21%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Stew audience comes from Germany.

Worldwide audience distribution share by country for Stew
CountryShare
United States21.5%
Taiwan10.9%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stew audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stew fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.32×
02Hessen~20K1.16×
03Hamburg~7K1.15×
04Bremen~2K1.05×
05Bayern~50K1.04×
06Thüringen~7K1.01×
07Nordrhein-Westfalen~60K1.00×
08Niedersachsen~30K0.98×
09Schleswig-Holstein~10K0.98×
10Brandenburg~8K0.96×
11Sachsen-Anhalt~7K0.93×
12Saarland~3K0.93×
13Baden-Württemberg~30K0.92×
14Rheinland-Pfalz~10K0.92×
15Sachsen~10K0.92×
16Mecklenburg-Vorpommern~5K0.91×
Fig. 06

Affinity by region

Affinity by region — Stew, Germany
0.91×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stew audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stew audience
#·InterestCategoryAffinity×
01Noodle soupFood & Beverages26.53×
02CasseroleFood & Beverages20.82×
03YouTube RedMovies & TV20.00×
04KakaoTalkInternet & Social Media20.00×
05Korean AirTravel & Leisure19.50×
06YemeksepetiShopping18.94×
07Korean fried chickenFood & Beverages17.63×
08Kunstakademie DüsseldorfArts & Culture15.95×
09Free University of BerlinBusiness & Career15.77×
10AnkerkrautFood & Beverages10.09×
11Ron PerlmanMovies & TV8.95×
12Non-alcoholic beverageFood & Beverages8.76×
13Chili pepperFood & Beverages8.74×
14D&RTechnology & Electronics8.08×
15Mineral waterFood & Beverages4.68×
16Chocolate brownieFood & Beverages4.51×
17Public transportCars & Mobility2.72×
18TK MaxxShopping1.92×
19RedditInternet & Social Media1.91×
20Netto Marken-DiscountShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stew audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stew audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.74×
IndulgenceJOY2.08×
SpiritualityBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stew audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Sports ActivityPOWER0.86×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stew have in Germany?

Stew has an estimated audience of 274,577 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stew fans?

64.0% of Stew fans are female, 36.0% are male, with an average age of 41.6 years.

03

Which brands do Stew fans like most?

Stew fans show strongest brand affinity for Non-alcoholic beverage (8.76×), Free University of Berlin (15.77×), and Noodle soup (26.53×) over the country average.

04

Where do Stew fans live in Germany?

Stew fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Stew fans also like?

Beyond Stew itself, the audience over-indexes on Free University of Berlin (15.77×), Noodle soup (26.53×), Ankerkraut (10.09×), and Casserole (20.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Stew audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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