Cadbury Audience in United States
Cadbury has an estimated audience of 893,603 people in United States. 62.6% are female, 37.4% are male, average age 35.4. Top regions: California, Texas, New York.
The average Cadbury fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Cadbury audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Extroversion, Indulgence.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Cadbury fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 35.4 |
| Estimated audience size | 893,603 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 126,822 | 1.29× |
| Texas | 78,924 | 1.03× |
| New York | 78,821 | 1.58× |
| Florida | 67,384 | 1.11× |
| Pennsylvania | 35,504 | 1.18× |
| Illinois | 33,543 | 1.13× |
| New Jersey | 33,286 | 1.46× |
| Georgia | 27,730 | 1.01× |
| Virginia | 26,468 | 1.22× |
| North Carolina | 26,011 | 0.97× |
| Ohio | 25,463 | 0.92× |
| Massachusetts | 25,035 | 1.42× |
| Michigan | 24,469 | 1.05× |
| Washington | 23,712 | 1.32× |
| Arizona | 17,506 | 0.96× |
| Maryland | 16,961 | 1.1× |
| Tennessee | 16,090 | 0.9× |
| Indiana | 15,859 | 0.97× |
| Missouri | 13,297 | 0.92× |
| Wisconsin | 12,556 | 0.93× |
| Colorado | 11,968 | 0.85× |
| Minnesota | 11,940 | 0.93× |
| South Carolina | 11,868 | 0.88× |
| Kentucky | 11,070 | 0.99× |
| Connecticut | 10,787 | 1.2× |
| Oregon | 10,356 | 1.01× |
| Alabama | 9,959 | 0.8× |
| Utah | 9,109 | 1.14× |
| Nevada | 9,028 | 1.04× |
| Louisiana | 8,858 | 0.77× |
| Oklahoma | 8,530 | 0.86× |
| Arkansas | 6,713 | 0.91× |
| Kansas | 6,129 | 0.87× |
| Iowa | 5,784 | 0.79× |
| Hawaii | 4,942 | 1.29× |
| Mississippi | 4,909 | 0.67× |
| Idaho | 3,963 | 0.88× |
| Washington, District of Columbia | 3,823 | 1.42× |
| West Virginia | 3,814 | 0.92× |
| New Hampshire | 3,536 | 1× |
| Nebraska | 3,462 | 0.77× |
| Maine | 3,254 | 1.02× |
| Rhode Island | 3,003 | 1.06× |
| New Mexico | 2,870 | 0.64× |
| Delaware | 2,435 | 0.99× |
| Alaska | 2,141 | 1.12× |
| North Dakota | 1,794 | 0.98× |
| Montana | 1,694 | 0.68× |
| Vermont | 1,306 | 0.83× |
| South Dakota | 1,194 | 0.58× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.25 |
| Indulgence | JOY | 1.17 |
| Convenience Orientation | PREMIUM | 1.16 |
| Pet Ownership | JOY | 1.02 |
| Social Media Usage | JOY | 0.99 |
| Mindfulness | BALANCE | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 26.9% |
| United Kingdom | 22.9% |
| United States | 9.4% |
See Cadbury audiences in other countries
More Supermarket audiences in United States
- Walmart (94,971,264)
- Costco (72,175,459)
- Whole Foods Market (63,309,537)
- Aldi (62,997,749)
- J. C. Penney (37,630,906)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cadbury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.