Rascasse Audience Intelligence

Cadbury Target Market in United States

A data profile of the people who buy, follow and care about Cadbury in United States — modelled from more than twelve digital signal sources. Cadbury has an estimated audience of 896,746 people in United States.

#51among Supermarket in United States#2601among Brand in United States#395in Shopping

The average Cadbury fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cadbury profile in United States.

Audience size
897K
in United States
Gender
62.6%♀
37.4% male
Age
35.4
average years
Country rank
#25465
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cadbury

62.6% are female, 37.4% are male, average age 35.4.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Cadbury audience in United States
MetricValue
Female62.6%
Male37.4%
Average age35.4
Estimated audience size896,746
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Cadbury audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3916%
40-4916%
50+16%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Cadbury audience comes from United States.

Worldwide audience distribution share by country for Cadbury
CountryShare
India26.0%
United Kingdom21.2%
United States9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cadbury audience in United States is strongest.

Fig. 05

Top regions by affinity

Cadbury customers by region in United States
#RegionReachAffinity×
01New York~80K1.51×
02New Jersey~30K1.38×
03Massachusetts~20K1.33×
04Washington~20K1.26×
05California~100K1.22×
06Washington, District of Columbia~3K1.21×
07Hawaii~5K1.20×
08Connecticut~10K1.17×
09Virginia~20K1.15×
10Pennsylvania~30K1.13×
11Utah~9K1.11×
12Illinois~30K1.08×
13Rhode Island~3K1.07×
14Alaska~2K1.07×
15Florida~60K1.06×
16Maryland~20K1.06×
17Michigan~20K1.03×
18Maine~3K1.03×
19Kentucky~10K1.02×
20Oregon~10K1.02×
21Texas~80K1.01×
22Georgia~30K1.01×
23Nevada~9K1.01×
24New Hampshire~4K1.01×
25Delaware~2K1.01×
26Indiana~20K0.98×
27North Carolina~30K0.97×
28North Dakota~2K0.97×
29Vermont~2K0.97×
30West Virginia~4K0.96×
31Arizona~20K0.95×
32Minnesota~10K0.95×
33Arkansas~7K0.95×
34Idaho~4K0.95×
35Ohio~30K0.94×
36Missouri~10K0.94×
37Kansas~7K0.93×
38Wisconsin~10K0.92×
39Iowa~7K0.91×
40Nebraska~4K0.91×
41Louisiana~10K0.90×
42Tennessee~20K0.89×
43South Carolina~10K0.88×
44Colorado~10K0.87×
45Oklahoma~9K0.87×
46Montana~2K0.86×
47South Dakota~2K0.86×
48Alabama~10K0.82×
49Mississippi~6K0.81×
50New Mexico~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Cadbury, United States
0.77×1.00×1.51×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cadbury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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