Rascasse Audience Intelligence

Prepackaged meal Audience in United States

A data profile of the people who buy, follow and care about Prepackaged meal in United States — modelled from more than twelve digital signal sources. Prepackaged meal has an estimated audience of 3,798,311 people in United States.

#4445among Topic in United States#537in Food & Beverages

The average Prepackaged meal fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fine Wine & Good Spirits, Food storage, Hobby Lobby, with strongest over-indexing on Fine Wine & Good Spirits (14.92× the country average).

Demographically, the Prepackaged meal audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Prepackaged meal fan in United States is more female, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Fine Wine & Good Spirits.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prepackaged meal profile in United States.

Audience size
3.8M
in United States
Gender
59.1%♀
40.9% male
Age
40.1
average years
Country rank
#8389
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prepackaged meal fans

59.1% are female, 40.9% are male, average age 40.1.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Prepackaged meal audience in United States
MetricValue
Female59.1%
Male40.9%
Average age40.1
Estimated audience size3,798,311
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Prepackaged meal audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

32.2%

of the worldwide Prepackaged meal audience comes from United States.

Worldwide audience distribution share by country for Prepackaged meal
CountryShare
United States32.2%
United Kingdom12.0%
Turkey7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prepackaged meal audience in United States is strongest.

Fig. 05

Top regions by affinity

Prepackaged meal fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.18×
02North Dakota~9K1.15×
03Vermont~8K1.15×
04South Dakota~10K1.11×
05Louisiana~50K1.08×
06West Virginia~20K1.08×
07North Carolina~100K1.06×
08Missouri~60K1.06×
09Montana~10K1.06×
10Tennessee~80K1.05×
11Kansas~30K1.05×
12Alabama~60K1.04×
13South Carolina~60K1.03×
14Oklahoma~40K1.03×
15Iowa~30K1.02×
16Arkansas~30K1.02×
17Delaware~10K1.01×
18Georgia~100K1.00×
19Rhode Island~10K1.00×
20Mississippi~30K0.99×
21Maine~10K0.99×
22Kentucky~50K0.98×
23Nebraska~20K0.98×
24Hawaii~20K0.98×
25New Hampshire~10K0.98×
26Indiana~70K0.97×
27Idaho~20K0.97×
28Michigan~100K0.96×
29New Mexico~20K0.95×
30Maryland~60K0.94×
31Washington, District of Columbia~10K0.94×
32Florida~200K0.93×
33Ohio~100K0.92×
34Wisconsin~50K0.92×
35Utah~30K0.92×
36Virginia~80K0.91×
37Arizona~70K0.91×
38Minnesota~50K0.91×
39Colorado~50K0.90×
40Nevada~30K0.90×
41Pennsylvania~100K0.89×
42Connecticut~30K0.89×
43Texas~300K0.88×
44Oregon~40K0.88×
45Illinois~100K0.82×
46Washington~60K0.82×
47New Jersey~80K0.81×
48New York~200K0.79×
49Massachusetts~60K0.79×
50California~300K0.74×
Fig. 06

Affinity by region

Affinity by region — Prepackaged meal, United States
0.74×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prepackaged meal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prepackaged meal audience
#·InterestCategoryAffinity×
01Fine Wine & Good SpiritsShopping14.92×
02North Texas Mean Green footballSports13.19×
03Association of Surgical TechnologistsHealth8.24×
04Food storageHome & Garden5.32×
05HelloFreshShopping5.30×
06New Year's resolutionKids & Family4.53×
07Meal preparationFood & Beverages3.50×
08Online grocerShopping2.92×
09Nothing Bundt CakesFood & Beverages2.87×
10The Cheesecake FactoryFood & Beverages2.65×
11Dutch Bros. CoffeeFood & Beverages2.65×
12Healthy habitsHealth2.00×
13IHOPFood & Beverages1.98×
14Home decorating ideasHome & Garden1.91×
15MeijerShopping1.83×
16Sprouts Farmers MarketShopping1.82×
17Olive GardenFood & Beverages1.73×
18Hobby LobbyHome & Garden1.67×
19Popeyes Louisiana KitchenFood & Beverages1.58×
20AldiShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prepackaged meal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prepackaged meal audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.31×
IndividualismJOY1.29×
Convenience OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prepackaged meal audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Early Adopter MentalityPOWER0.84×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prepackaged meal have in United States?

Prepackaged meal has an estimated audience of 3,798,311 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Prepackaged meal fans?

59.1% of Prepackaged meal fans are female, 40.9% are male, with an average age of 40.1 years.

03

Which brands do Prepackaged meal fans like most?

Prepackaged meal fans show strongest brand affinity for Fine Wine & Good Spirits (14.92×), Food storage (5.32×), and Hobby Lobby (1.67×) over the country average.

04

Where do Prepackaged meal fans live in United States?

Prepackaged meal fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Prepackaged meal fans also like?

Beyond Prepackaged meal itself, the audience over-indexes on Food storage (5.32×), Hobby Lobby (1.67×), Nothing Bundt Cakes (2.87×), and Aldi (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Prepackaged meal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Prepackaged meal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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