Rascasse Audience Intelligence

Meal preparation Audience in United States

A data profile of the people who buy, follow and care about Meal preparation in United States — modelled from more than twelve digital signal sources. Meal preparation has an estimated audience of 10,843,213 people in United States.

#2141among Topic in United States#260in Food & Beverages

The average Meal preparation fan in United States is 41.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Texas Roadhouse, Aldi, Whole Foods Market, with strongest over-indexing on Texas Roadhouse (1.58× the country average).

Demographically, the Meal preparation audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Meal preparation fan in United States is more female, around 41.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meal preparation profile in United States.

Audience size
10.8M
in United States
Gender
66.5%♀
33.5% male
Age
41.3
average years
Country rank
#3309
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meal preparation fans

66.5% are female, 33.5% are male, average age 41.3.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Meal preparation audience in United States
MetricValue
Female66.5%
Male33.5%
Average age41.3
Estimated audience size10,843,213
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Meal preparation audience in United States
Age bracketShare%
16-1911%
20-2921%
30-3923%
40-4924%
50+21%
Fig. 04

Worldwide distribution

56.3%

of the worldwide Meal preparation audience comes from United States.

Worldwide audience distribution share by country for Meal preparation
CountryShare
United States56.3%
United Kingdom6.6%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meal preparation audience in United States is strongest.

Fig. 05

Top regions by affinity

Meal preparation fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M1.30×
02Louisiana~200K1.26×
03Oklahoma~100K1.24×
04Connecticut~100K1.24×
05North Carolina~400K1.23×
06Utah~100K1.19×
07South Carolina~200K1.18×
08Missouri~200K1.16×
09Florida~800K1.14×
10New Mexico~60K1.12×
11Virginia~300K1.11×
12Nevada~100K1.11×
13Georgia~400K1.10×
14Arkansas~100K1.08×
15Kansas~90K1.08×
16Colorado~200K1.05×
17Tennessee~200K1.04×
18Maryland~200K1.04×
19Alabama~200K1.03×
20Mississippi~90K1.03×
21New York~600K1.02×
22Idaho~60K1.02×
23Arizona~200K1.01×
24Rhode Island~30K1.01×
25New Hampshire~40K1.00×
26Pennsylvania~400K0.99×
27Michigan~300K0.99×
28New Jersey~300K0.99×
29Delaware~30K0.98×
30California~1M0.96×
31Montana~30K0.96×
32Vermont~20K0.96×
33Illinois~300K0.95×
34Massachusetts~200K0.95×
35Iowa~80K0.94×
36Nebraska~50K0.94×
37Maine~40K0.94×
38South Dakota~20K0.94×
39Alaska~20K0.94×
40North Dakota~20K0.94×
41Indiana~200K0.93×
42Ohio~300K0.92×
43Washington~200K0.92×
44Kentucky~100K0.91×
45West Virginia~50K0.89×
46Washington, District of Columbia~30K0.89×
47Oregon~100K0.88×
48Hawaii~40K0.88×
49Minnesota~100K0.87×
50Wisconsin~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Meal preparation, United States
0.86×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meal preparation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meal preparation audience
#·InterestCategoryAffinity×
01Prepackaged mealFood & Beverages5.29×
02HelloFreshShopping5.17×
03KetoneHealth1.79×
04SaladFood & Beverages1.68×
05Sprouts Farmers MarketShopping1.66×
06WingstopFood & Beverages1.65×
07LongHorn SteakhouseFood & Beverages1.63×
08IHOPFood & Beverages1.60×
09PublixShopping1.59×
10Texas RoadhouseFood & Beverages1.58×
11AldiShopping1.57×
12Organic foodFood & Beverages1.56×
13Healthy dietHealth1.56×
14MeijerShopping1.56×
15Trader Joe'sShopping1.55×
16Olive GardenFood & Beverages1.55×
17Whole Foods MarketShopping1.52×
18Macy'sShopping1.52×
19Dollar TreeShopping1.51×
20Popeyes Louisiana KitchenFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meal preparation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meal preparation audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.44×
Convenience OrientationPREMIUM1.38×
IndulgenceJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meal preparation audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.97×
Luxury OrientationPREMIUM0.99×
PatriotismCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Meal preparation have in United States?

Meal preparation has an estimated audience of 10,843,213 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Meal preparation fans?

66.5% of Meal preparation fans are female, 33.5% are male, with an average age of 41.3 years.

03

Which brands do Meal preparation fans like most?

Meal preparation fans show strongest brand affinity for Texas Roadhouse (1.58×), Aldi (1.57×), and Whole Foods Market (1.52×) over the country average.

04

Where do Meal preparation fans live in United States?

Meal preparation fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Meal preparation fans also like?

Beyond Meal preparation itself, the audience over-indexes on Aldi (1.57×), Whole Foods Market (1.52×), Trader Joe's (1.55×), and Macy's (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Meal preparation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Meal preparation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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