Meal preparation Audience in United States

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Meal preparation has an estimated audience of 10,843,213 people in United States. 66.5% are female, 33.5% are male, average age 41.3. Top regions: Texas, California, Florida. Top brand affinities: Texas Roadhouse, Aldi, Macy's, Whole Foods Market, Dollar Tree.

The average Meal preparation fan in United States is 41.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Texas Roadhouse, Aldi, Macy's, with strongest over-indexing on Texas Roadhouse (1.58× the country average). Demographically, the Meal preparation audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Meal preparation fans

Demographic split for Meal preparation audience in United States
MetricValue
Female66.5%
Male33.5%
Average age41.3
Estimated audience size10,843,213

Audience persona

The typical Meal preparation fan in United States is more female, around 41.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Meal preparation in United States
RegionReachAffinity
Texas1,280,0491.37×
California1,168,1250.98×
Florida833,5441.14×
New York626,1551.03×
North Carolina408,9631.25×
Pennsylvania374,3431.03×
Illinois371,3821.03×
Georgia352,2081.05×
Ohio326,0050.98×
Virginia290,5361.1×
Michigan282,4511×
New Jersey273,6640.99×
Tennessee226,8761.04×
Missouri224,4521.28×
Arizona218,6190.99×
Washington214,0280.98×
Massachusetts209,2870.98×
Maryland200,5831.08×
South Carolina197,3211.21×
Louisiana196,4841.41×
Colorado187,7921.1×
Indiana184,3550.93×
Oklahoma155,9941.3×
Alabama150,5080.99×
Connecticut146,2061.34×
Utah138,0071.42×
Wisconsin134,4360.82×
Minnesota130,9020.84×
Kentucky124,9830.92×
Nevada123,1471.17×
Oregon106,5660.86×
Arkansas99,1831.11×
Kansas95,6631.12×
Mississippi94,3791.06×
Iowa79,9860.9×
New Mexico61,7741.14×
Idaho56,1561.03×
Nebraska45,2320.83×
New Hampshire37,5800.88×
Rhode Island34,7761.01×
Maine33,2440.86×
Hawaii32,6900.7×
West Virginia32,3060.64×
Delaware28,4350.95×
Montana24,7980.82×
Washington, District of Columbia23,9530.73×
South Dakota17,1330.68×
North Dakota16,6820.75×
Vermont14,8710.78×
Wyoming13,8350.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Meal preparation audience
BrandAffinityCategory
Texas Roadhouse1.58×Food & Beverages
Aldi1.57×Shopping
Macy's1.52×Shopping
Whole Foods Market1.52×Shopping
Dollar Tree1.51×Shopping
Organic food1.56×Food & Beverages
Wingstop1.65×Food & Beverages
Healthy diet1.56×Health
Prepackaged meal5.29×Food & Beverages
HelloFresh5.17×Shopping
Publix1.59×Shopping
Olive Garden1.55×Food & Beverages
Ketone1.79×Health
IHOP1.6×Food & Beverages
Salad1.68×Food & Beverages
Meijer1.56×Shopping
LongHorn Steakhouse1.63×Food & Beverages
Food Lion1.8×Shopping
Chicken (food)1.6×Food & Beverages
Pasta1.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Meal preparation audience
TraitClusterScore
Healthy LifestyleBALANCE1.74
Design AffinityPREMIUM1.52
DIY MentalityTHRILL1.45
Sports ActivityPOWER1.43
ExtroversionTHRILL1.37
IndulgenceJOY1.36

Worldwide distribution

Worldwide audience distribution share by country for Meal preparation
CountryShare
United States56.3%
United Kingdom6.6%
Canada5.8%

See Meal preparation audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Meal preparation have in United States?

Meal preparation has an estimated audience of 10,843,213 people in United States, concentrated in Texas and California.

What is the gender split and age of Meal preparation fans?

66.5% of Meal preparation fans are female, 33.5% are male, with an average age of 41.3 years.

Which brands do Meal preparation fans like most?

Meal preparation fans show strongest brand affinity for Texas Roadhouse (1.58×), Aldi (1.57×), and Macy's (1.52×) over the country average.

Where do Meal preparation fans live in United States?

Meal preparation fans in United States are most concentrated in Texas (reach 1,280,049), California (reach 1,168,125), and Florida (reach 833,544). These three regions account for the largest share of the active audience.

What other brands do Meal preparation fans also like?

Beyond Meal preparation itself, the audience over-indexes on Aldi (1.57×), Macy's (1.52×), Whole Foods Market (1.52×), and Dollar Tree (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Meal preparation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.