HelloFresh Audience in United States

HelloFresh logo

HelloFresh has an estimated audience of 3,566,427 people in United States. 67.0% are female, 33.0% are male, average age 32.7. Top regions: California, Texas, Florida. Top brand affinities: Gorillas, Healthy habits, Child, Food, Friendship.

The average HelloFresh fan in United States is 32.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gorillas, Healthy habits, Child, with strongest over-indexing on Gorillas (13.24× the country average). Demographically, the HelloFresh audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of HelloFresh fans

Demographic split for HelloFresh audience in United States
MetricValue
Female67.0%
Male33.0%
Average age32.7
Estimated audience size3,566,427

Audience persona

The typical HelloFresh fan in United States is more female, around 32.7 years old, with strong Indulgence tendencies and a notable affinity for Gorillas.

Top regions in United States

Top regions ranked by reach for HelloFresh in United States
RegionReachAffinity
California284,4970.73×
Texas260,5590.85×
Florida228,5040.95×
New York188,2900.94×
Pennsylvania133,4401.11×
Ohio118,7361.08×
Illinois115,7890.97×
North Carolina104,0990.97×
Georgia102,2940.93×
Michigan100,5181.08×
New Jersey98,3581.08×
Virginia87,2131×
Arizona80,9141.11×
Washington79,7891.12×
Tennessee73,9211.03×
Colorado73,4781.31×
Massachusetts69,3120.99×
Indiana68,9021.06×
Missouri65,9221.15×
Wisconsin60,3151.12×
Maryland59,4560.97×
Minnesota57,3051.12×
South Carolina54,4561.01×
Kentucky46,9751.05×
Alabama46,9400.94×
Oregon42,3271.04×
Oklahoma38,4700.97×
Louisiana36,9400.8×
Connecticut34,0850.95×
Utah31,9771×
Kansas31,5761.12×
Iowa29,7791.01×
Arkansas29,6241.01×
Nevada25,3640.74×
Mississippi23,4790.8×
Idaho19,4621.09×
West Virginia17,7361.07×
Nebraska17,3870.97×
Maine15,3591.2×
New Hampshire15,2271.08×
New Mexico14,2350.8×
Montana14,2321.44×
Rhode Island10,7720.95×
South Dakota10,1621.23×
North Dakota9,7441.33×
Delaware8,6980.88×
Washington, District of Columbia7,9750.74×
Vermont7,4341.19×
Wyoming6,7991.29×
Hawaii4,1300.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HelloFresh audience
BrandAffinityCategory
Gorillas13.24×Shopping
Healthy habits5.37×Health
Child1.99×Kids & Family
Food1.56×Food & Beverages
Friendship2.28×Kids & Family
Beverages1.71×Food & Beverages
Woman1.94×Kids & Family
Outdoor recreation1.52×Sports
Gift1.87×Shopping
Education1.75×Business & Career
Hobby Lobby2.15×Home & Garden
Women's clothing1.99×Fashion & Accessoires
Kohl's2.06×Shopping
Texas Roadhouse2.04×Food & Beverages
Anne Burrell4.14×Food & Beverages
Plant-based diet4.78×Health
Men's clothing2.07×Fashion & Accessoires
Target Corporation1.69×Shopping
Google Docs2×Internet & Social Media
Ashley Furniture HomeStores3.35×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HelloFresh audience
TraitClusterScore
IndulgenceJOY1.3
Family OrientationCONSERVATISM1.29
Healthy LifestyleBALANCE1.26
Pet OwnershipJOY1.25
Urban LifestyleOPEN1.2
CreativityOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for HelloFresh
CountryShare
United States38.6%
United Kingdom12.6%
Germany8.4%

See HelloFresh audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does HelloFresh have in United States?

HelloFresh has an estimated audience of 3,566,427 people in United States, concentrated in California and Texas.

What is the gender split and age of HelloFresh fans?

67.0% of HelloFresh fans are female, 33.0% are male, with an average age of 32.7 years.

Which brands do HelloFresh fans like most?

HelloFresh fans show strongest brand affinity for Gorillas (13.24×), Healthy habits (5.37×), and Child (1.99×) over the country average.

Where do HelloFresh fans live in United States?

HelloFresh fans in United States are most concentrated in California (reach 284,497), Texas (reach 260,559), and Florida (reach 228,504). These three regions account for the largest share of the active audience.

What other brands do HelloFresh fans also like?

Beyond HelloFresh itself, the audience over-indexes on Healthy habits (5.37×), Child (1.99×), Food (1.56×), and Friendship (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HelloFresh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.