Gorillas Audience in United States

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Gorillas has an estimated audience of 8,829,316 people in United States. 56.3% are female, 43.7% are male, average age 40.4. Top regions: Texas, California, Florida. Top brand affinities: Colorado River, Historic site, La Chat, Nantes, English literature.

The average Gorillas fan in United States is 40.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Colorado River, Historic site, La Chat, with strongest over-indexing on Colorado River (33.09× the country average). Demographically, the Gorillas audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Gorillas fans

Demographic split for Gorillas audience in United States
MetricValue
Female56.3%
Male43.7%
Average age40.4
Estimated audience size8,829,316

Audience persona

The typical Gorillas fan in United States is more female, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Colorado River.

Top regions in United States

Top regions ranked by reach for Gorillas in United States
RegionReachAffinity
Texas1,001,4041.32×
California860,9030.89×
Florida659,9041.1×
Georgia494,6221.82×
New York472,3510.96×
North Carolina369,6841.39×
Illinois342,5371.16×
Ohio319,0171.17×
Pennsylvania304,8971.03×
Tennessee276,5581.56×
Virginia263,5651.23×
Michigan255,5481.11×
Maryland213,8401.41×
South Carolina211,1901.59×
Alabama209,6261.7×
New Jersey208,2440.93×
Louisiana198,3691.74×
Indiana183,3661.14×
Missouri175,1321.23×
Mississippi163,1552.24×
Arizona153,0530.85×
Massachusetts142,4060.82×
Washington136,5220.77×
Kentucky123,9361.12×
Wisconsin115,2390.87×
Arkansas106,8761.47×
Oklahoma104,5211.07×
Colorado103,3780.74×
Minnesota103,2130.82×
Nevada85,2361×
Connecticut75,6620.85×
Oregon70,8340.7×
Kansas63,2790.91×
Iowa55,4860.76×
Utah48,0490.61×
Nebraska36,2470.82×
New Mexico33,5920.76×
West Virginia33,2990.81×
Washington, District of Columbia31,0581.17×
Hawaii28,4230.75×
Idaho24,6150.56×
Delaware23,1350.95×
Rhode Island21,8030.78×
New Hampshire18,0630.52×
Maine17,2340.54×
Montana12,7000.52×
South Dakota11,8080.58×
Alaska11,5350.61×
North Dakota11,4140.63×
Vermont7,3170.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gorillas audience
BrandAffinityCategory
Colorado River33.09×Travel & Leisure
Historic site10.74×Arts & Culture
La Chat79.66×Music & Radio
Nantes19.65×Travel & Leisure
English literature11.64×Literature
Governor of Michigan7.71×Politics & Society
Vocal harmony4.24×Music & Radio
Goop4.98×Internet & Social Media
9NEWS (KUSA)4.07×Movies & TV
Fairy godmother6.2×Literature
Mathcore6.63×Music & Radio
Grinch3.23×Movies & TV
Hipster6.82×Politics & Society
Wok4.44×Food & Beverages
Hibachi5.28×Food & Beverages
Jesse Plemons2.27×Movies & TV
Cherish (group)6.8×Music & Radio
Bank account1.52×Business & Career
Google Home3.89×Technology & Electronics
headspace5.6×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gorillas audience
TraitClusterScore
Luxury OrientationPREMIUM1.73
LGBTQ+ IdentityOPEN1.53
Design AffinityPREMIUM1.4
Urban LifestyleOPEN1.37
IndulgenceJOY1.34
Quality AwarenessPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Gorillas
CountryShare
United States47.3%
United Kingdom6.5%
Germany5.5%

See Gorillas audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Gorillas have in United States?

Gorillas has an estimated audience of 8,829,316 people in United States, concentrated in Texas and California.

What is the gender split and age of Gorillas fans?

56.3% of Gorillas fans are female, 43.7% are male, with an average age of 40.4 years.

Which brands do Gorillas fans like most?

Gorillas fans show strongest brand affinity for Colorado River (33.09×), Historic site (10.74×), and La Chat (79.66×) over the country average.

Where do Gorillas fans live in United States?

Gorillas fans in United States are most concentrated in Texas (reach 1,001,404), California (reach 860,903), and Florida (reach 659,904). These three regions account for the largest share of the active audience.

What other brands do Gorillas fans also like?

Beyond Gorillas itself, the audience over-indexes on Historic site (10.74×), La Chat (79.66×), Nantes (19.65×), and English literature (11.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gorillas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.