Rascasse Audience Intelligence

Gorillas Target Market in United States

A data profile of the people who buy, follow and care about Gorillas in United States — modelled from more than twelve digital signal sources. Gorillas has an estimated audience of 7,650,848 people in United States.

#482among Brand in United States#126in Shopping

The average Gorillas fan in United States is 38.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include AmazonFresh, HelloFresh, Trader Joe's, with strongest over-indexing on AmazonFresh (10.54× the country average).

Demographically, the Gorillas audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gorillas fan in United States is balanced, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for AmazonFresh.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gorillas profile in United States.

Audience size
7.7M
in United States
Gender
54.8%♀
45.2% male
Age
38.1
average years
Country rank
#4642
Brand in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gorillas

54.8% are female, 45.2% are male, average age 38.1.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Gorillas audience in United States
MetricValue
Female54.8%
Male45.2%
Average age38.1
Estimated audience size7,650,848
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Gorillas audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4919%
50+19%
Fig. 04

Worldwide distribution

45.8%

of the worldwide Gorillas audience comes from United States.

Worldwide audience distribution share by country for Gorillas
CountryShare
United States45.8%
United Kingdom6.5%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gorillas audience in United States is strongest.

Fig. 05

Top regions by affinity

Gorillas customers by region in United States
#RegionReachAffinity×
01Mississippi~200K2.20×
02Louisiana~200K1.77×
03Georgia~500K1.74×
04Alabama~200K1.68×
05Arkansas~100K1.68×
06Tennessee~300K1.54×
07South Carolina~200K1.43×
08North Carolina~400K1.41×
09Maryland~200K1.31×
10Texas~900K1.27×
11Kentucky~100K1.21×
12Ohio~300K1.17×
13Virginia~200K1.16×
14Indiana~200K1.16×
15Michigan~200K1.11×
16Missouri~200K1.10×
17Illinois~300K1.08×
18Oklahoma~100K1.06×
19Washington, District of Columbia~30K1.03×
20Pennsylvania~300K1.02×
21Florida~600K0.99×
22Delaware~20K0.99×
23Kansas~60K0.95×
24Nevada~70K0.91×
25New Jersey~200K0.90×
26California~800K0.89×
27New York~400K0.89×
28Nebraska~40K0.88×
29Arizona~100K0.84×
30Wisconsin~100K0.84×
31West Virginia~30K0.84×
32Connecticut~70K0.83×
33Hawaii~30K0.82×
34New Mexico~30K0.80×
35Massachusetts~100K0.78×
36Iowa~50K0.77×
37Alaska~10K0.77×
38Washington~100K0.76×
39Minnesota~90K0.75×
40Utah~60K0.72×
41Rhode Island~20K0.72×
42South Dakota~10K0.72×
43Colorado~100K0.71×
44North Dakota~10K0.71×
45Oregon~60K0.67×
46Idaho~30K0.65×
47New Hampshire~20K0.64×
48Maine~20K0.61×
49Montana~10K0.60×
50Vermont~9K0.58×
Fig. 06

Affinity by region

Affinity by region — Gorillas, United States
0.58×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gorillas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gorillas audience
#·InterestCategoryAffinity×
01HelloFreshShopping13.24×
02AmazonFreshShopping10.54×
03Online food orderingFood & Beverages2.72×
04InnovationBusiness & Career2.59×
05Trader Joe'sShopping2.51×
06WingstopFood & Beverages2.36×
07Take-outFood & Beverages2.20×
08FedExBusiness & Career2.06×
09Italian cuisineFood & Beverages2.04×
10LunchFood & Beverages1.99×
11Popeyes Louisiana KitchenFood & Beverages1.93×
12KrogerFood & Beverages1.92×
13Buffalo Wild WingsFood & Beverages1.91×
14IKEAHome & Garden1.82×
15Mortgage loansBusiness & Career1.62×
16Burger KingFood & Beverages1.59×
17Planet FitnessSports1.57×
18Dollar TreeShopping1.55×
19Pizza HutFood & Beverages1.51×
20PinterestInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gorillas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gorillas audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.78×
Family OrientationCONSERVATISM1.71×
Convenience OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gorillas audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
IndividualismJOY0.97×
TraditionCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gorillas's target market in United States?

Gorillas's target market in United States covers an estimated 7,650,848 people, concentrated in Texas and California.

02

What is the gender split and age of Gorillas customers?

54.8% of the Gorillas audience are female, 45.2% are male, with an average age of 38.1 years.

03

Which brands do Gorillas fans like most?

Gorillas fans show strongest brand affinity for AmazonFresh (10.54×), HelloFresh (13.24×), and Trader Joe's (2.51×) over the country average.

04

Where do Gorillas fans live in United States?

Gorillas fans in United States are most concentrated in Texas (reach ~900K), California (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Gorillas fans also like?

Beyond Gorillas itself, the audience over-indexes on HelloFresh (13.24×), Trader Joe's (2.51×), Wingstop (2.36×), and Innovation (2.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Gorillas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gorillas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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