AmazonFresh Audience in United States

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AmazonFresh has an estimated audience of 6,601,518 people in United States. 64.0% are female, 36.0% are male, average age 42.1. Top regions: California, Illinois, New York. Top brand affinities: Gorillas, Home Delivery, The UPS Store, Delivery order, Mobile phones.

The average AmazonFresh fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Illinois, New York. Top brand affinities include Gorillas, Home Delivery, The UPS Store, with strongest over-indexing on Gorillas (10.54× the country average). Demographically, the AmazonFresh audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of AmazonFresh fans

Demographic split for AmazonFresh audience in United States
MetricValue
Female64.0%
Male36.0%
Average age42.1
Estimated audience size6,601,518

Audience persona

The typical AmazonFresh fan in United States is more female, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Gorillas.

Top regions in United States

Top regions ranked by reach for AmazonFresh in United States
RegionReachAffinity
California4,029,4855.55×
Illinois1,255,9475.71×
New York752,8192.04×
Virginia744,6124.63×
Washington706,4965.34×
Maryland687,2606.05×
Pennsylvania649,9532.92×
New Jersey645,3393.84×
Texas211,8940.37×
Florida160,8540.36×
Massachusetts99,1650.76×
Washington, District of Columbia95,6324.82×
Georgia81,4740.4×
North Carolina72,4460.36×
Ohio71,1080.35×
Arizona52,6290.39×
Minnesota45,4790.48×
Oregon44,2020.58×
Nevada42,6990.67×
Colorado42,1490.41×
Indiana39,4490.33×
Tennessee38,3040.29×
Michigan33,1210.19×
Wisconsin29,5850.3×
South Carolina17,0050.17×
Connecticut15,2820.23×
Missouri15,1730.14×
Kentucky14,4200.17×
Louisiana11,5460.14×
Alabama10,9920.12×
Oklahoma9,9180.14×
Arkansas9,7640.18×
Delaware8,5940.47×
Utah7,6260.13×
Kansas6,6900.13×
Iowa6,5520.12×
Mississippi6,0770.11×
Idaho4,7030.14×
West Virginia4,2700.14×
Rhode Island3,9920.19×
New Hampshire3,9330.15×
Hawaii3,6590.13×
Nebraska3,6300.11×
New Mexico3,2680.1×
Maine2,6310.11×
Montana1,6450.09×
Vermont1,3010.11×
South Dakota1,2570.08×
Alaska1,0500.07×
North Dakota1,0330.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AmazonFresh audience
BrandAffinityCategory
Gorillas10.54×Shopping
Home Delivery9.2×Food & Beverages
The UPS Store3.11×Shopping
Delivery order6.72×Food & Beverages
Mobile phones1.84×Technology & Electronics
Chase2.89×Business & Career
Lean Cuisine20.55×Food & Beverages
LinkedIn2.12×Internet & Social Media
Nordstrom rack2.57×Fashion & Accessoires
Macy's1.88×Shopping
Mobile app1.68×Technology & Electronics
Doordash2.66×Food & Beverages
T-Mobile2.04×Technology & Electronics
Target Corporation1.74×Shopping
Electronic trading platform8.31×Business & Career
Bank of America1.93×Business & Career
Wingstop2.26×Food & Beverages
Capital One1.93×Business & Career
Wells Fargo1.85×Business & Career
Costco1.72×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AmazonFresh audience
TraitClusterScore
Luxury OrientationPREMIUM2.28
SustainabilityBALANCE2.15
IndulgenceJOY2.13
Design AffinityPREMIUM1.93
Risk AppetiteTHRILL1.67
Convenience OrientationPREMIUM1.64

Worldwide distribution

Worldwide audience distribution share by country for AmazonFresh
CountryShare
United States62.1%
India10.7%
United Kingdom8.5%

See AmazonFresh audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does AmazonFresh have in United States?

AmazonFresh has an estimated audience of 6,601,518 people in United States, concentrated in California and Illinois.

What is the gender split and age of AmazonFresh fans?

64.0% of AmazonFresh fans are female, 36.0% are male, with an average age of 42.1 years.

Which brands do AmazonFresh fans like most?

AmazonFresh fans show strongest brand affinity for Gorillas (10.54×), Home Delivery (9.2×), and The UPS Store (3.11×) over the country average.

Where do AmazonFresh fans live in United States?

AmazonFresh fans in United States are most concentrated in California (reach 4,029,485), Illinois (reach 1,255,947), and New York (reach 752,819). These three regions account for the largest share of the active audience.

What other brands do AmazonFresh fans also like?

Beyond AmazonFresh itself, the audience over-indexes on Home Delivery (9.2×), The UPS Store (3.11×), Delivery order (6.72×), and Mobile phones (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AmazonFresh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.