Lean Cuisine Audience in United States

Lean Cuisine has an estimated audience of 761,702 people in United States. 76.9% are female, 23.1% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Changing Habits, Bowflex, Kia Sportage, AmazonFresh, White wine.

The average Lean Cuisine fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Changing Habits, Bowflex, Kia Sportage, with strongest over-indexing on Changing Habits (32.69× the country average). Demographically, the Lean Cuisine audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Frozen foods

Demographics of Lean Cuisine fans

Demographic split for Lean Cuisine audience in United States
MetricValue
Female76.9%
Male23.1%
Average age44.2
Estimated audience size761,702

Audience persona

The typical Lean Cuisine fan in United States is more female, around 44.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Changing Habits.

Top regions in United States

Top regions ranked by reach for Lean Cuisine in United States
RegionReachAffinity
California81,4140.97×
Texas69,8971.07×
Florida52,5401.02×
New York40,0800.94×
Ohio29,1421.24×
North Carolina28,1151.23×
Illinois27,4321.08×
Pennsylvania27,3511.07×
Georgia25,7561.1×
Michigan24,0171.21×
Virginia21,1931.14×
Massachusetts19,5851.31×
Tennessee17,7771.16×
New Jersey17,3360.89×
Indiana16,6321.2×
Washington14,7710.97×
Arizona14,6420.94×
South Carolina14,3831.26×
Louisiana13,7931.4×
Maryland13,5401.03×
Wisconsin13,1571.15×
Alabama12,4221.17×
Missouri12,2301×
Kentucky11,7111.23×
Oklahoma11,5481.37×
Minnesota9,8200.9×
Colorado9,4410.79×
Oregon8,2060.94×
Arkansas7,6831.22×
Mississippi7,6731.22×
Connecticut7,4980.98×
Nevada6,7570.92×
Iowa6,2611×
Kansas6,0811.01×
Utah4,9070.72×
Nebraska4,0121.05×
West Virginia3,6391.03×
Idaho3,1550.83×
New Hampshire3,0221.01×
Maine2,7611.01×
New Mexico2,6310.69×
Rhode Island2,3870.98×
Hawaii2,3530.72×
Delaware2,0190.96×
Washington, District of Columbia1,6580.72×
South Dakota1,4310.81×
North Dakota1,3010.83×
Montana1,2810.61×
Alaska1,1370.7×
Vermont8700.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lean Cuisine audience
BrandAffinityCategory
Changing Habits32.69×Health
Bowflex23.37×Sports
Kia Sportage20.31×Cars & Mobility
AmazonFresh11.43×Shopping
White wine9.28×Food & Beverages
Red wine6.87×Food & Beverages
Jean Paul Gaultier12.5×Fashion & Accessoires
Natural foods5.43×Food & Beverages
Hobby Lobby2.34×Home & Garden
TikTok1.79×Internet & Social Media
Detox10×Health
Metabolism3.26×Health
Outback Steakhouse4.18×Food & Beverages
Aldi2.16×Shopping
Honda HR-V13.38×Cars & Mobility
Child development3.94×Business & Career
Natural Home remedies44.16×Health
Take-out2.49×Food & Beverages
Gene Simmons8.41×Music & Radio
Philanthropy2.94×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lean Cuisine audience
TraitClusterScore
Convenience OrientationPREMIUM1.7
Healthy LifestyleBALANCE1.45
IndulgenceJOY1.38
Price SensitivityPREMIUM1.2
Family OrientationCONSERVATISM1.18
MindfulnessBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Lean Cuisine
CountryShare
United States77.1%
United Kingdom8.6%
Australia7.7%

See Lean Cuisine audiences in other countries

More Frozen foods audiences in United States

Frequently asked questions

How many fans does Lean Cuisine have in United States?

Lean Cuisine has an estimated audience of 761,702 people in United States, concentrated in California and Texas.

What is the gender split and age of Lean Cuisine fans?

76.9% of Lean Cuisine fans are female, 23.1% are male, with an average age of 44.2 years.

Which brands do Lean Cuisine fans like most?

Lean Cuisine fans show strongest brand affinity for Changing Habits (32.69×), Bowflex (23.37×), and Kia Sportage (20.31×) over the country average.

Where do Lean Cuisine fans live in United States?

Lean Cuisine fans in United States are most concentrated in California (reach 81,414), Texas (reach 69,897), and Florida (reach 52,540). These three regions account for the largest share of the active audience.

What other brands do Lean Cuisine fans also like?

Beyond Lean Cuisine itself, the audience over-indexes on Bowflex (23.37×), Kia Sportage (20.31×), AmazonFresh (11.43×), and White wine (9.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lean Cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.