Rascasse Audience Intelligence

Bowflex Target Market in United States

A data profile of the people who buy, follow and care about Bowflex in United States — modelled from more than twelve digital signal sources. Bowflex has an estimated audience of 1,727,052 people in United States.

#1641among Brand in United States#1433in Sports

The average Bowflex fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kim Cattrall, Planet Fitness, Nothing Bundt Cakes, with strongest over-indexing on Kim Cattrall (26.2× the country average).

Demographically, the Bowflex audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bowflex fan in United States is more female, around 44.8 years old, with strong Sports Activity tendencies and a notable affinity for Kim Cattrall.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bowflex profile in United States.

Audience size
1.7M
in United States
Gender
61.5%♀
38.5% male
Age
44.8
average years
Country rank
#15953
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bowflex

61.5% are female, 38.5% are male, average age 44.8.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Bowflex audience in United States
MetricValue
Female61.5%
Male38.5%
Average age44.8
Estimated audience size1,727,052
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Bowflex audience in United States
Age bracketShare%
16-196%
20-2914%
30-3923%
40-4930%
50+26%
Fig. 04

Worldwide distribution

69.2%

of the worldwide Bowflex audience comes from United States.

Worldwide audience distribution share by country for Bowflex
CountryShare
United States69.2%
Canada7.7%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bowflex audience in United States is strongest.

Fig. 05

Top regions by affinity

Bowflex customers by region in United States
#RegionReachAffinity×
01North Dakota~5K1.40×
02West Virginia~10K1.37×
03Wyoming~3K1.36×
04Montana~6K1.28×
05Nebraska~10K1.22×
06Idaho~10K1.21×
07New Hampshire~8K1.19×
08South Dakota~5K1.19×
09Alaska~4K1.18×
10Maine~7K1.15×
11Iowa~20K1.13×
12Oregon~20K1.10×
13Oklahoma~20K1.08×
14Kansas~10K1.08×
15Washington~40K1.07×
16New Mexico~9K1.07×
17Arkansas~20K1.06×
18Kentucky~20K1.05×
19Missouri~30K1.02×
20Colorado~30K1.02×
21Ohio~50K1.01×
22Indiana~30K1.01×
23Tennessee~30K0.98×
24Utah~20K0.98×
25Pennsylvania~60K0.95×
26Michigan~40K0.95×
27Connecticut~20K0.95×
28Wisconsin~20K0.94×
29Alabama~20K0.94×
30Mississippi~10K0.93×
31Nevada~20K0.92×
32Illinois~50K0.90×
33Arizona~30K0.90×
34Louisiana~20K0.90×
35California~200K0.89×
36Texas~100K0.89×
37Minnesota~20K0.89×
38North Carolina~50K0.88×
39Virginia~40K0.86×
40Massachusetts~30K0.85×
41Georgia~40K0.83×
42South Carolina~20K0.83×
43Delaware~4K0.83×
44Florida~90K0.81×
45New York~80K0.81×
46Hawaii~6K0.81×
47Rhode Island~4K0.81×
48New Jersey~40K0.80×
49Maryland~20K0.79×
50Washington, District of Columbia~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Bowflex, United States
0.66×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bowflex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bowflex audience
#·InterestCategoryAffinity×
01HEC ParisBusiness & Career34.50×
02Lean CuisineFood & Beverages29.41×
03Kim CattrallMovies & TV26.20×
04Indoor rowerSports19.91×
05Biceps curlSports19.66×
06Circuit trainingSports15.13×
07Psycho (1998 film)Movies & TV11.41×
08Jillian Michaels (personal trainer)Movies & TV10.68×
09Street workoutSports10.39×
10Life FitnessSports9.52×
11GarminTechnology & Electronics8.61×
12NordicTrackSports8.39×
13Nothing Bundt CakesFood & Beverages6.61×
14MyFitnessPalSports6.09×
15FitbitTechnology & Electronics5.99×
16FlywheelHome & Garden5.93×
17Planet FitnessSports4.29×
18MetabolismHealth3.76×
19LA FitnessSports3.55×
20HappinessHealth1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bowflex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bowflex audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER3.23×
MindfulnessBALANCE1.42×
CreativityOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bowflex audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.94×
SpiritualityBALANCE1.05×
ExtroversionTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bowflex's target market in United States?

Bowflex's target market in United States covers an estimated 1,727,052 people, concentrated in California and Texas.

02

What is the gender split and age of Bowflex customers?

61.5% of the Bowflex audience are female, 38.5% are male, with an average age of 44.8 years.

03

Which brands do Bowflex fans like most?

Bowflex fans show strongest brand affinity for Kim Cattrall (26.2×), Planet Fitness (4.29×), and Nothing Bundt Cakes (6.61×) over the country average.

04

Where do Bowflex fans live in United States?

Bowflex fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Bowflex fans also like?

Beyond Bowflex itself, the audience over-indexes on Planet Fitness (4.29×), Nothing Bundt Cakes (6.61×), Lean Cuisine (29.41×), and Indoor rower (19.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Bowflex audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bowflex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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