Bowflex Audience in United States

Bowflex logo

Bowflex has an estimated audience of 1,724,343 people in United States. 61.5% are female, 38.5% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: Kim Cattrall, Planet Fitness, Nothing Bundt Cakes, Lean Cuisine, Indoor rower.

The average Bowflex fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kim Cattrall, Planet Fitness, Nothing Bundt Cakes, with strongest over-indexing on Kim Cattrall (26.2× the country average). Demographically, the Bowflex audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Bowflex fans

Demographic split for Bowflex audience in United States
MetricValue
Female61.5%
Male38.5%
Average age44.8
Estimated audience size1,724,343

Audience persona

The typical Bowflex fan in United States is more female, around 44.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Kim Cattrall.

Top regions in United States

Top regions ranked by reach for Bowflex in United States
RegionReachAffinity
California181,3120.96×
Texas142,8590.96×
Florida97,5500.84×
New York83,7460.87×
Pennsylvania56,2210.97×
Ohio54,6361.03×
Illinois53,0340.92×
North Carolina47,3630.91×
Georgia45,2890.85×
Michigan43,9170.97×
Washington38,8691.12×
Virginia37,7440.9×
New Jersey37,0030.84×
Arizona33,3310.95×
Tennessee32,9570.95×
Indiana31,3310.99×
Colorado29,5041.09×
Massachusetts29,4170.87×
Missouri28,2141.02×
Wisconsin24,1940.93×
Maryland24,0100.81×
Alabama23,3010.97×
Oregon23,0251.16×
Kentucky22,1011.02×
South Carolina21,6630.84×
Minnesota21,6160.87×
Oklahoma20,9541.09×
Louisiana19,8850.89×
Connecticut16,8710.98×
Nevada15,9290.96×
Iowa15,8241.11×
Utah15,5071×
Arkansas14,9171.05×
Kansas14,3971.06×
Mississippi12,8040.9×
Nebraska10,8641.26×
West Virginia10,5701.32×
Idaho10,3651.2×
New Mexico8,9141.03×
New Hampshire8,0071.18×
Maine6,8751.11×
Hawaii6,0700.82×
Montana5,9171.24×
North Dakota4,9741.4×
South Dakota4,6661.17×
Alaska4,3141.17×
Rhode Island4,1650.76×
Delaware3,5470.75×
Wyoming3,4491.35×
Washington, District of Columbia3,2550.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bowflex audience
BrandAffinityCategory
Kim Cattrall26.2×Movies & TV
Planet Fitness4.29×Sports
Nothing Bundt Cakes6.61×Food & Beverages
Lean Cuisine29.41×Food & Beverages
Indoor rower19.91×Sports
Circuit training15.13×Sports
HEC Paris34.5×Business & Career
Life Fitness9.52×Sports
Metabolism3.76×Health
Biceps curl19.66×Sports
Psycho (1998 film)11.41×Movies & TV
MyFitnessPal6.09×Sports
Garmin8.61×Technology & Electronics
Street workout10.39×Sports
Jillian Michaels (personal trainer)10.68×Movies & TV
LA Fitness3.55×Sports
Flywheel5.93×Home & Garden
Fitbit5.99×Technology & Electronics
NordicTrack8.39×Sports
Nike+5.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bowflex audience
TraitClusterScore
Luxury OrientationPREMIUM2.91
Risk AppetiteTHRILL2
Design AffinityPREMIUM1.54
Sports ActivityPOWER1.33
DIY MentalityTHRILL1.27
Healthy LifestyleBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Bowflex
CountryShare
United States69.1%
Canada7.8%
United Kingdom4.7%

See Bowflex audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Bowflex have in United States?

Bowflex has an estimated audience of 1,724,343 people in United States, concentrated in California and Texas.

What is the gender split and age of Bowflex fans?

61.5% of Bowflex fans are female, 38.5% are male, with an average age of 44.8 years.

Which brands do Bowflex fans like most?

Bowflex fans show strongest brand affinity for Kim Cattrall (26.2×), Planet Fitness (4.29×), and Nothing Bundt Cakes (6.61×) over the country average.

Where do Bowflex fans live in United States?

Bowflex fans in United States are most concentrated in California (reach 181,312), Texas (reach 142,859), and Florida (reach 97,550). These three regions account for the largest share of the active audience.

What other brands do Bowflex fans also like?

Beyond Bowflex itself, the audience over-indexes on Planet Fitness (4.29×), Nothing Bundt Cakes (6.61×), Lean Cuisine (29.41×), and Indoor rower (19.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bowflex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.