Indoor rower Audience in United States
Indoor rower has an estimated audience of 1,628,146 people in United States. 63.3% are female, 36.7% are male, average age 46.7. Top regions: California, Texas, Florida.
The average Indoor rower fan in United States is 46.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Indoor rower audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Sports · Type: Topic
Demographics of Indoor rower fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 46.7 |
| Estimated audience size | 1,628,146 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 123,982 | 0.69× |
| Texas | 82,815 | 0.59× |
| Florida | 74,699 | 0.68× |
| New York | 65,454 | 0.72× |
| Pennsylvania | 37,496 | 0.68× |
| Virginia | 36,006 | 0.91× |
| Ohio | 33,761 | 0.67× |
| Illinois | 31,766 | 0.59× |
| Massachusetts | 31,235 | 0.97× |
| New Jersey | 30,550 | 0.74× |
| North Carolina | 30,061 | 0.61× |
| Georgia | 28,549 | 0.57× |
| Michigan | 24,097 | 0.57× |
| Washington | 23,957 | 0.73× |
| Maryland | 21,957 | 0.78× |
| South Carolina | 19,768 | 0.81× |
| Arizona | 18,223 | 0.55× |
| Tennessee | 17,777 | 0.54× |
| Colorado | 17,375 | 0.68× |
| Missouri | 15,988 | 0.61× |
| Indiana | 15,821 | 0.53× |
| Connecticut | 14,995 | 0.92× |
| Kentucky | 13,880 | 0.68× |
| Wisconsin | 13,877 | 0.57× |
| Louisiana | 13,631 | 0.65× |
| Alabama | 12,689 | 0.56× |
| Mississippi | 12,626 | 0.94× |
| Minnesota | 12,398 | 0.53× |
| Arkansas | 12,018 | 0.9× |
| Oklahoma | 11,753 | 0.65× |
| Oregon | 10,584 | 0.57× |
| Utah | 9,937 | 0.68× |
| Iowa | 9,793 | 0.73× |
| Alaska | 9,726 | 2.79× |
| West Virginia | 9,679 | 1.28× |
| Kansas | 9,627 | 0.75× |
| Idaho | 9,625 | 1.18× |
| South Dakota | 8,950 | 2.38× |
| Nevada | 8,934 | 0.57× |
| Hawaii | 8,538 | 1.22× |
| Montana | 8,479 | 1.88× |
| Maine | 8,288 | 1.42× |
| New Hampshire | 7,975 | 1.24× |
| Nebraska | 7,809 | 0.96× |
| New Mexico | 7,768 | 0.95× |
| Rhode Island | 7,701 | 1.49× |
| North Dakota | 7,469 | 2.23× |
| Wyoming | 7,227 | 2.99× |
| Vermont | 6,991 | 2.45× |
| Delaware | 6,896 | 1.54× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.21 |
| Luxury Orientation | PREMIUM | 1.83 |
| Sports Activity | POWER | 1.65 |
| Design Affinity | PREMIUM | 1.46 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Mindfulness | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.2% |
| United Kingdom | 8.3% |
| Canada | 3.8% |
See Indoor rower audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Indoor rower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.