Rascasse Audience Intelligence

Healthy Choice Target Market in United States

A data profile of the people who buy, follow and care about Healthy Choice in United States — modelled from more than twelve digital signal sources. Healthy Choice has an estimated audience of 1,660,426 people in United States.

#1among Frozen foods in United States#1703among Brand in United States#988in Food & Beverages

The average Healthy Choice fan in United States is 42.2 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Oklahoma, California.

Top brand affinities include Michelin Guide, Changing Habits, Sustainable energy, with strongest over-indexing on Michelin Guide (20.73× the country average).

Demographically, the Healthy Choice audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Healthy Choice fan in United States is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Michelin Guide.

Category: Food & Beverages · Type: Brand · Subtype: Frozen foods

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Healthy Choice profile in United States.

Audience size
1.7M
in United States
Gender
58.0%♀
42.0% male
Age
42.2
average years
Country rank
#16449
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Healthy Choice

58.0% are female, 42.0% are male, average age 42.2.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Healthy Choice audience in United States
MetricValue
Female58.0%
Male42.0%
Average age42.2
Estimated audience size1,660,426
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Healthy Choice audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4923%
50+26%
Fig. 04

Worldwide distribution

88.8%

of the worldwide Healthy Choice audience comes from United States.

Worldwide audience distribution share by country for Healthy Choice
CountryShare
United States88.8%
Australia5.8%
Saudi Arabia4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Healthy Choice audience in United States is strongest.

Fig. 05

Top regions by affinity

Healthy Choice customers by region in United States
#RegionReachAffinity×
01Oklahoma~200K9.00×
02New York~300K3.16×
03Arizona~80K2.22×
04Iowa~30K2.06×
05New Mexico~20K1.91×
06Nebraska~9K1.06×
07South Carolina~30K1.03×
08Arkansas~10K1.02×
09Ohio~50K0.99×
10Pennsylvania~50K0.97×
11North Dakota~3K0.90×
12Maryland~30K0.88×
13South Dakota~3K0.88×
14Alaska~3K0.88×
15Georgia~40K0.87×
16Vermont~3K0.87×
17Illinois~50K0.86×
18North Carolina~40K0.86×
19Utah~10K0.86×
20West Virginia~7K0.85×
21Hawaii~6K0.84×
22Missouri~20K0.83×
23Montana~4K0.83×
24Delaware~4K0.83×
25Kansas~10K0.82×
26Maine~5K0.82×
27Rhode Island~4K0.82×
28Alabama~20K0.81×
29Louisiana~20K0.81×
30Mississippi~10K0.81×
31New Hampshire~5K0.81×
32Michigan~30K0.80×
33Kentucky~20K0.80×
34Connecticut~10K0.80×
35Virginia~30K0.79×
36New Jersey~30K0.77×
37Tennessee~30K0.77×
38Idaho~6K0.77×
39Washington, District of Columbia~4K0.77×
40Colorado~20K0.76×
41Minnesota~20K0.76×
42Wisconsin~20K0.73×
43Indiana~20K0.72×
44Nevada~10K0.72×
45Florida~80K0.69×
46Texas~100K0.67×
47Massachusetts~20K0.66×
48Oregon~10K0.64×
49California~100K0.61×
50Washington~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Healthy Choice, United States
0.60×1.00×9.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Healthy Choice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Healthy Choice audience
#·InterestCategoryAffinity×
01Michelin GuideFood & Beverages20.73×
02Changing HabitsHealth20.27×
03Sunday BrunchKids & Family9.52×
04Elderly careHealth9.03×
05White wineFood & Beverages6.35×
06Sustainable energyHome & Garden6.29×
07Red wineFood & Beverages5.12×
08QVCMovies & TV4.97×
09Renewable energyBusiness & Career4.63×
10FedExBusiness & Career4.20×
11Discount storesShopping3.65×
12Mortgage loansBusiness & Career2.87×
13Organic foodFood & Beverages2.79×
14Trader Joe'sShopping2.70×
15Pizza HutFood & Beverages2.67×
16SubwayFood & Beverages2.53×
17Shopping mallsShopping2.46×
18PinterestInternet & Social Media2.42×
19McDonald'sFood & Beverages2.26×
20StarbucksFood & Beverages2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Healthy Choice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Healthy Choice audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.76×
Convenience OrientationPREMIUM2.59×
IndulgenceJOY2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Healthy Choice audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Early Adopter MentalityPOWER0.88×
IndividualismJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Healthy Choice's target market in United States?

Healthy Choice's target market in United States covers an estimated 1,660,426 people, concentrated in New York and Oklahoma.

02

What is the gender split and age of Healthy Choice customers?

58.0% of the Healthy Choice audience are female, 42.0% are male, with an average age of 42.2 years.

03

Which brands do Healthy Choice fans like most?

Healthy Choice fans show strongest brand affinity for Michelin Guide (20.73×), Changing Habits (20.27×), and Sustainable energy (6.29×) over the country average.

04

Where do Healthy Choice fans live in United States?

Healthy Choice fans in United States are most concentrated in New York (reach ~300K), Oklahoma (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Healthy Choice fans also like?

Beyond Healthy Choice itself, the audience over-indexes on Changing Habits (20.27×), Sustainable energy (6.29×), Sunday Brunch (9.52×), and FedEx (4.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Frozen foods audiences in United States

See Healthy Choice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Healthy Choice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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