Healthy Choice Audience in United States

Healthy Choice logo

Healthy Choice has an estimated audience of 1,659,730 people in United States. 58.0% are female, 42.0% are male, average age 42.2. Top regions: New York, Oklahoma, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Healthy Choice fan in United States is 42.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Oklahoma, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Healthy Choice audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Frozen foods

Demographics of Healthy Choice fans

Demographic split for Healthy Choice audience in United States
MetricValue
Female58.0%
Male42.0%
Average age42.2
Estimated audience size1,659,730

Audience persona

The typical Healthy Choice fan in United States is more female, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Healthy Choice in United States
RegionReachAffinity
New York193,1702.08×
Oklahoma161,6548.77×
California112,8520.62×
Texas104,9050.74×
Arizona88,7732.62×
Florida80,8850.72×
Pennsylvania56,7561.02×
Ohio52,4791.03×
Illinois51,4450.93×
Georgia49,6300.97×
North Carolina44,2620.89×
Michigan36,3430.84×
Iowa32,0832.35×
New Jersey31,3010.74×
Virginia31,1190.77×
South Carolina27,0071.08×
Maryland25,5810.9×
Tennessee24,9610.75×
Missouri21,9530.82×
Indiana21,5830.71×
Massachusetts20,9380.64×
Colorado20,6150.79×
Washington18,8010.56×
Alabama18,0730.78×
Minnesota17,7640.75×
Wisconsin17,4420.7×
Louisiana16,6580.78×
Kentucky15,9090.76×
Arkansas14,2341.04×
New Mexico14,2121.71×
Utah12,8970.87×
Connecticut12,5470.75×
Nevada10,0700.63×
Oregon9,6050.5×
Mississippi9,5620.7×
Kansas9,2620.71×
Nebraska8,9511.08×
West Virginia5,2270.68×
Hawaii5,1750.73×
Idaho4,4330.53×
Maine3,9020.66×
New Hampshire3,8670.59×
Rhode Island3,0550.58×
Washington, District of Columbia2,7990.56×
Delaware2,5080.55×
South Dakota2,1980.57×
Montana2,1340.46×
North Dakota2,0510.6×
Alaska1,7030.48×
Vermont1,5030.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Healthy Choice audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Changing Habits21.43×Health
Michelin Guide18.94×Food & Beverages
Sunday Brunch9.45×Kids & Family
Kia Sportage15.88×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
White wine6.65×Food & Beverages
Livemusic3.26×Music & Radio
Natural foods4.82×Food & Beverages
Red wine5.34×Food & Beverages
Sky Zone6.59×Kids & Family
Aldi1.94×Shopping
Houston Astros4.16×Sports
Chick-fil-A1.9×Food & Beverages
Hobby Lobby1.85×Home & Garden
Do it yourself (DIY)1.6×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Healthy Choice audience
TraitClusterScore
IndulgenceJOY2.14
SustainabilityBALANCE1.79
Healthy LifestyleBALANCE1.75
LGBTQ+ IdentityOPEN1.7
Family OrientationCONSERVATISM1.66
Convenience OrientationPREMIUM1.65

Worldwide distribution

Worldwide audience distribution share by country for Healthy Choice
CountryShare
United States93.0%
Australia6.1%
Japan0.1%

See Healthy Choice audiences in other countries

More Frozen foods audiences in United States

Frequently asked questions

How many fans does Healthy Choice have in United States?

Healthy Choice has an estimated audience of 1,659,730 people in United States, concentrated in New York and Oklahoma.

What is the gender split and age of Healthy Choice fans?

58.0% of Healthy Choice fans are female, 42.0% are male, with an average age of 42.2 years.

Which brands do Healthy Choice fans like most?

Healthy Choice fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Healthy Choice fans live in United States?

Healthy Choice fans in United States are most concentrated in New York (reach 193,170), Oklahoma (reach 161,654), and California (reach 112,852). These three regions account for the largest share of the active audience.

What other brands do Healthy Choice fans also like?

Beyond Healthy Choice itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Healthy Choice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.