Ginger ale Audience in United States

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Ginger ale has an estimated audience of 394,174 people in United States. 58.4% are female, 41.6% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Google Flights, Cadbury Creme Egg, Engelbert Humperdinck (singer), Ginger beer, Boodles British Gin.

The average Ginger ale fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Flights, Cadbury Creme Egg, Engelbert Humperdinck (singer), with strongest over-indexing on Google Flights (24.46× the country average). Demographically, the Ginger ale audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Ginger ale fans

Demographic split for Ginger ale audience in United States
MetricValue
Female58.4%
Male41.6%
Average age39.3
Estimated audience size394,174

Audience persona

The typical Ginger ale fan in United States is more female, around 39.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Google Flights.

Top regions in United States

Top regions ranked by reach for Ginger ale in United States
RegionReachAffinity
California47,3211.09×
Texas41,1051.21×
Florida31,6291.19×
New York30,1021.37×
Illinois25,7171.96×
Georgia18,5781.53×
North Carolina15,7861.33×
Pennsylvania15,5281.17×
Indiana13,1291.82×
Ohio12,4581.03×
New Jersey11,5441.15×
Virginia10,8111.13×
Michigan8,9530.87×
Massachusetts8,6921.12×
Tennessee8,4781.07×
Maryland8,2491.22×
Arizona7,4330.92×
South Carolina7,4201.25×
Alabama6,9081.25×
Louisiana6,7931.34×
Washington6,6910.85×
Missouri5,9570.94×
Kentucky4,7900.97×
Minnesota4,5970.81×
Colorado4,5140.73×
Mississippi4,4891.38×
Wisconsin4,4330.75×
Connecticut4,2911.09×
Oklahoma4,0810.93×
Nevada3,9061.02×
Oregon3,3450.74×
Arkansas3,2511×
Utah2,7080.77×
Kansas2,6320.85×
Iowa2,5360.78×
New Mexico1,6720.85×
Hawaii1,5590.92×
Nebraska1,5520.78×
West Virginia1,4950.81×
Washington, District of Columbia1,3861.17×
Idaho1,3010.66×
Delaware1,1901.09×
New Hampshire1,1680.75×
Rhode Island1,1490.92×
Maine1,0370.73×
Montana6130.56×
South Dakota6050.66×
Alaska5710.68×
North Dakota5660.7×
Vermont3930.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ginger ale audience
BrandAffinityCategory
Google Flights24.46×Travel & Leisure
Cadbury Creme Egg245.92×Food & Beverages
Engelbert Humperdinck (singer)71.07×Music & Radio
Ginger beer70.91×Food & Beverages
Boodles British Gin265.14×Food & Beverages
Thorntons39.43×Food & Beverages
Orient55.41×Travel & Leisure
Tonic water34.05×Food & Beverages
Yard House9.08×Food & Beverages
Panda Express3.71×Food & Beverages
Dr Pepper13.2×Food & Beverages
Ginger6.67×Food & Beverages
Atlantic Ocean3.35×Travel & Leisure
Canada Dry34.3×Food & Beverages
Cumberland Farms13.22×Shopping
Lime (fruit)8.83×Food & Beverages
QuikTrip4.39×Shopping
Casey's General Stores5.85×Food & Beverages
FKJ74.16×Music & Radio
Sheetz4.7×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ginger ale audience
TraitClusterScore
Healthy LifestyleBALANCE1.66
IndulgenceJOY1.56
Career OrientationPOWER1.24
Price SensitivityPREMIUM1.24
LGBTQ+ IdentityOPEN1.18
Need for SecurityCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Ginger ale
CountryShare
United States16.3%
United Kingdom7.3%
Germany6.1%

See Ginger ale audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Ginger ale have in United States?

Ginger ale has an estimated audience of 394,174 people in United States, concentrated in California and Texas.

What is the gender split and age of Ginger ale fans?

58.4% of Ginger ale fans are female, 41.6% are male, with an average age of 39.3 years.

Which brands do Ginger ale fans like most?

Ginger ale fans show strongest brand affinity for Google Flights (24.46×), Cadbury Creme Egg (245.92×), and Engelbert Humperdinck (singer) (71.07×) over the country average.

Where do Ginger ale fans live in United States?

Ginger ale fans in United States are most concentrated in California (reach 47,321), Texas (reach 41,105), and Florida (reach 31,629). These three regions account for the largest share of the active audience.

What other brands do Ginger ale fans also like?

Beyond Ginger ale itself, the audience over-indexes on Cadbury Creme Egg (245.92×), Engelbert Humperdinck (singer) (71.07×), Ginger beer (70.91×), and Boodles British Gin (265.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ginger ale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.