Rascasse Audience Intelligence

Ginger ale Audience in United States

A data profile of the people who buy, follow and care about Ginger ale in United States — modelled from more than twelve digital signal sources. Ginger ale has an estimated audience of 394,174 people in United States.

#77among Alcohol in United States#12361among Topic in United States#2201in Food & Beverages

The average Ginger ale fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Flights, Cadbury Creme Egg, Engelbert Humperdinck (singer), with strongest over-indexing on Google Flights (24.46× the country average).

Demographically, the Ginger ale audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ginger ale fan in United States is more female, around 39.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Google Flights.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ginger ale profile in United States.

Audience size
394K
in United States
Gender
58.4%♀
41.6% male
Age
39.3
average years
Country rank
#41937
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ginger ale fans

58.4% are female, 41.6% are male, average age 39.3.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Ginger ale audience in United States
MetricValue
Female58.4%
Male41.6%
Average age39.3
Estimated audience size394,174
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Ginger ale audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3921%
40-4920%
50+20%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Ginger ale audience comes from United States.

Worldwide audience distribution share by country for Ginger ale
CountryShare
United States16.1%
United Kingdom7.3%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ginger ale audience in United States is strongest.

Fig. 05

Top regions by affinity

Ginger ale fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~20K1.76×
02Indiana~10K1.71×
03Georgia~20K1.50×
04Mississippi~5K1.44×
05Louisiana~7K1.36×
06North Carolina~20K1.29×
07Alabama~7K1.29×
08South Carolina~8K1.27×
09New York~30K1.26×
10Maryland~8K1.24×
11Texas~40K1.17×
12Florida~30K1.17×
13New Jersey~10K1.14×
14Virginia~10K1.12×
15Delaware~1K1.12×
16Pennsylvania~10K1.10×
17Washington, District of Columbia~1K1.10×
18Massachusetts~8K1.08×
19Tennessee~8K1.07×
20California~40K1.04×
21Arkansas~3K1.04×
22Connecticut~4K1.03×
23Ohio~10K1.01×
24Nevada~4K1.00×
25Kentucky~5K0.97×
26Rhode Island~1K0.95×
27Oklahoma~4K0.94×
28Hawaii~2K0.94×
29Arizona~7K0.93×
30Missouri~6K0.92×
31New Mexico~2K0.88×
32Kansas~3K0.87×
33West Virginia~2K0.86×
34Michigan~9K0.85×
35Minnesota~5K0.85×
36Alaska<1K0.84×
37Nebraska~2K0.83×
38Washington~6K0.81×
39New Hampshire~1K0.81×
40Maine~1K0.81×
41North Dakota<1K0.81×
42Utah~3K0.79×
43Iowa~3K0.79×
44South Dakota<1K0.78×
45Wisconsin~5K0.77×
46Oregon~3K0.74×
47Idaho~1K0.74×
48Vermont<1K0.74×
49Colorado~5K0.73×
50Montana<1K0.68×
Fig. 06

Affinity by region

Affinity by region — Ginger ale, United States
0.68×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ginger ale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ginger ale audience
#·InterestCategoryAffinity×
01Boodles British GinFood & Beverages265.14×
02Cadbury Creme EggFood & Beverages245.92×
03FKJMusic & Radio74.16×
04Engelbert Humperdinck (singer)Music & Radio71.07×
05Ginger beerFood & Beverages70.91×
06OrientTravel & Leisure55.41×
07ThorntonsFood & Beverages39.43×
08Canada DryFood & Beverages34.30×
09Tonic waterFood & Beverages34.05×
10Google FlightsTravel & Leisure24.46×
11Cumberland FarmsShopping13.22×
12Dr PepperFood & Beverages13.20×
13Yard HouseFood & Beverages9.08×
14Lime (fruit)Food & Beverages8.83×
15GingerFood & Beverages6.67×
16Casey's General StoresFood & Beverages5.85×
17SheetzCars & Mobility4.70×
18QuikTripShopping4.39×
19Panda ExpressFood & Beverages3.71×
20Atlantic OceanTravel & Leisure3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ginger ale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ginger ale audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.72×
IndulgenceJOY1.52×
Design AffinityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ginger ale audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM1.02×
Social Media UsageJOY1.05×
IndividualismJOY1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ginger ale have in United States?

Ginger ale has an estimated audience of 394,174 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ginger ale fans?

58.4% of Ginger ale fans are female, 41.6% are male, with an average age of 39.3 years.

03

Which brands do Ginger ale fans like most?

Ginger ale fans show strongest brand affinity for Google Flights (24.46×), Cadbury Creme Egg (245.92×), and Engelbert Humperdinck (singer) (71.07×) over the country average.

04

Where do Ginger ale fans live in United States?

Ginger ale fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Ginger ale fans also like?

Beyond Ginger ale itself, the audience over-indexes on Cadbury Creme Egg (245.92×), Engelbert Humperdinck (singer) (71.07×), Ginger beer (70.91×), and Boodles British Gin (265.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Ginger ale audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ginger ale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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