Ginger beer Audience in United States

Demographics of Ginger beer fans

Audience persona

The typical Ginger beer fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Beer.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Ginger beer audiences in other countries

• Ginger beer — Germany
• Ginger beer — United Kingdom
• Ginger beer — France
• Ginger beer — Italy
• Ginger beer — Spain
• Ginger beer — Brazil
• Ginger beer — Japan
• Ginger beer — South Korea
• Ginger beer — India

More Alcohol audiences in United States

• Beer (74,619,427)
• Whisky (27,567,431)
• Tequila (23,426,140)
• Vodka (19,600,474)
• Microbrewery (17,831,954)

Frequently asked questions

How many fans does Ginger beer have in United States?

Ginger beer has an estimated audience of 596,765 people in United States, concentrated in California and Texas.

What is the gender split and age of Ginger beer fans?

55.1% of Ginger beer fans are female, 44.9% are male, with an average age of 40.3 years.

Which brands do Ginger beer fans like most?

Ginger beer fans show strongest brand affinity for Beer (2.05×), Cocktail garnish (16.77×), and Schnapps (56.47×) over the country average.

Where do Ginger beer fans live in United States?

Ginger beer fans in United States are most concentrated in California (reach 68,640), Texas (reach 51,297), and Florida (reach 44,098). These three regions account for the largest share of the active audience.

What other brands do Ginger beer fans also like?

Beyond Ginger beer itself, the audience over-indexes on Cocktail garnish (16.77×), Schnapps (56.47×), The UPS Store (2.36×), and AutoZone (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ginger beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.