Rascasse Audience Intelligence

Ice Audience in United States

A data profile of the people who buy, follow and care about Ice in United States — modelled from more than twelve digital signal sources. Ice has an estimated audience of 14,892,350 people in United States.

#1593among Topic in United States#190in Food & Beverages

The average Ice fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AccuWeather, Livestock, Meteorology, with strongest over-indexing on AccuWeather (3.03× the country average).

Demographically, the Ice audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ice fan in United States is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for AccuWeather.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ice profile in United States.

Audience size
14.9M
in United States
Gender
50.6%♀
49.4% male
Age
40.9
average years
Country rank
#2348
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ice fans

50.6% are female, 49.4% are male, average age 40.9.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Ice audience in United States
MetricValue
Female50.6%
Male49.4%
Average age40.9
Estimated audience size14,892,350
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Ice audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

33.5%

of the worldwide Ice audience comes from United States.

Worldwide audience distribution share by country for Ice
CountryShare
United States33.5%
Italy6.4%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ice audience in United States is strongest.

Fig. 05

Top regions by affinity

Ice fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~300K1.59×
02Illinois~600K1.24×
03Maryland~300K1.24×
04Texas~1.5M1.20×
05New Jersey~500K1.20×
06New York~1M1.19×
07Florida~1M1.17×
08Washington, District of Columbia~50K1.17×
09California~2M1.16×
10Virginia~400K1.10×
11Massachusetts~300K1.10×
12North Carolina~500K1.07×
13Washington~300K1.07×
14Connecticut~200K1.07×
15Pennsylvania~500K1.06×
16Georgia~500K1.06×
17Utah~100K1.06×
18Oregon~200K1.05×
19New Mexico~80K1.05×
20Maine~60K1.04×
21Oklahoma~200K1.01×
22Louisiana~200K1.00×
23North Dakota~30K1.00×
24Indiana~300K0.99×
25South Carolina~200K0.99×
26Arizona~300K0.98×
27Kansas~100K0.98×
28Colorado~200K0.97×
29Arkansas~100K0.97×
30Wisconsin~200K0.96×
31Delaware~40K0.96×
32Hawaii~60K0.95×
33Nevada~100K0.94×
34Tennessee~300K0.93×
35Missouri~200K0.93×
36Kentucky~200K0.93×
37Iowa~100K0.93×
38Rhode Island~40K0.93×
39South Dakota~30K0.92×
40Ohio~400K0.91×
41Michigan~400K0.91×
42Nebraska~70K0.90×
43Mississippi~100K0.88×
44Idaho~60K0.86×
45New Hampshire~50K0.86×
46Vermont~20K0.86×
47Alabama~200K0.84×
48West Virginia~60K0.84×
49Alaska~30K0.81×
50Montana~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Ice, United States
0.79×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ice audience
#·InterestCategoryAffinity×
01Figure skatingSports3.41×
02AccuWeatherHome & Garden3.03×
03Hot chocolateFood & Beverages2.35×
04Natural gasCars & Mobility2.29×
05MeteorologyHome & Garden2.28×
06Alpine skiingSports2.22×
07DoughFood & Beverages1.82×
08Made in USABusiness & Career1.79×
09Risk managementBusiness & Career1.79×
10NeuroscienceBusiness & Career1.70×
11Discount TireShopping1.67×
12DemocracyPolitics & Society1.66×
13Microwave ovenHome & Garden1.63×
14LivestockPets & Animals1.59×
15BiologyHealth1.59×
16Talk radioMusic & Radio1.58×
17NASDAQBusiness & Career1.56×
18Creative CommonsTechnology & Electronics1.55×
19LodgingTravel & Leisure1.51×
20CabinetryHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ice audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.35×
IndulgenceJOY1.25×
Convenience OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ice audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Social Media UsageJOY0.83×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ice have in United States?

Ice has an estimated audience of 14,892,350 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ice fans?

50.6% of Ice fans are female, 49.4% are male, with an average age of 40.9 years.

03

Which brands do Ice fans like most?

Ice fans show strongest brand affinity for AccuWeather (3.03×), Livestock (1.59×), and Meteorology (2.28×) over the country average.

04

Where do Ice fans live in United States?

Ice fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Ice fans also like?

Beyond Ice itself, the audience over-indexes on Livestock (1.59×), Meteorology (2.28×), Hot chocolate (2.35×), and Made in USA (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Ice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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