Ice Audience in United States
Ice has an estimated audience of 14,892,350 people in United States. 50.6% are female, 49.4% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Goop, Elsword, Governor of Michigan, Israel, Vocal harmony.
The average Ice fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Elsword, Governor of Michigan, with strongest over-indexing on Goop (8.35× the country average). Demographically, the Ice audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Sports Activity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Ice fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 40.9 |
| Estimated audience size | 14,892,350 |
Audience persona
The typical Ice fan in United States is balanced, around 40.9 years old, with strong Sports Activity tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,061,759 | 1.26× |
| Texas | 1,770,997 | 1.38× |
| Florida | 1,355,072 | 1.34× |
| New York | 1,132,526 | 1.36× |
| Illinois | 649,815 | 1.31× |
| Pennsylvania | 551,171 | 1.1× |
| Georgia | 529,756 | 1.15× |
| North Carolina | 505,152 | 1.13× |
| New Jersey | 485,130 | 1.28× |
| Virginia | 443,059 | 1.22× |
| Ohio | 442,766 | 0.97× |
| Massachusetts | 369,820 | 1.26× |
| Michigan | 363,373 | 0.93× |
| Maryland | 335,731 | 1.31× |
| Washington | 322,008 | 1.08× |
| Tennessee | 320,337 | 1.07× |
| Indiana | 272,280 | 1× |
| South Carolina | 239,864 | 1.07× |
| Colorado | 239,232 | 1.02× |
| Missouri | 227,593 | 0.95× |
| Louisiana | 203,665 | 1.06× |
| Minnesota | 203,159 | 0.95× |
| Wisconsin | 195,284 | 0.87× |
| Arizona | 192,930 | 0.63× |
| Kentucky | 186,772 | 1× |
| Connecticut | 180,889 | 1.21× |
| Oklahoma | 166,888 | 1.01× |
| Oregon | 156,560 | 0.92× |
| Utah | 147,362 | 1.1× |
| Nevada | 138,937 | 0.96× |
| Arkansas | 134,028 | 1.09× |
| Mississippi | 125,793 | 1.03× |
| Alabama | 118,532 | 0.57× |
| Kansas | 117,956 | 1.01× |
| Iowa | 108,290 | 0.88× |
| New Mexico | 77,438 | 1.04× |
| Nebraska | 66,974 | 0.9× |
| Hawaii | 61,898 | 0.97× |
| Idaho | 59,612 | 0.8× |
| West Virginia | 56,660 | 0.82× |
| Washington, District of Columbia | 55,591 | 1.24× |
| New Hampshire | 47,235 | 0.8× |
| Rhode Island | 45,918 | 0.97× |
| Maine | 43,436 | 0.81× |
| Delaware | 36,822 | 0.9× |
| South Dakota | 29,100 | 0.85× |
| Montana | 28,414 | 0.69× |
| North Dakota | 24,052 | 0.79× |
| Vermont | 18,505 | 0.71× |
| Wyoming | 16,603 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 8.35× | Internet & Social Media |
| Elsword | 24.55× | Games |
| Governor of Michigan | 10.84× | Politics & Society |
| Israel | 2.73× | Travel & Leisure |
| Vocal harmony | 5.65× | Music & Radio |
| Grinch | 4.86× | Movies & TV |
| Wok | 7.73× | Food & Beverages |
| Hibachi | 8.58× | Food & Beverages |
| Google Home | 6.65× | Technology & Electronics |
| Cherish (group) | 10.94× | Music & Radio |
| headspace | 9.25× | Health |
| Grace Slick | 8× | Music & Radio |
| Alaska | 1.52× | Travel & Leisure |
| Hipster | 8.12× | Politics & Society |
| TV Fanatic | 8.78× | Movies & TV |
| No Escape (1994 film) | 9.24× | Movies & TV |
| Fairy godmother | 6.05× | Literature |
| El Paso County, Colorado | 10.21× | Travel & Leisure |
| Mathcore | 6.34× | Music & Radio |
| Guitarist (magazine) | 7.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.46 |
| Extroversion | THRILL | 1.43 |
| Sustainability | BALANCE | 1.26 |
| Convenience Orientation | PREMIUM | 1.22 |
| DIY Mentality | THRILL | 1.21 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.6% |
| Italy | 6.4% |
| United Kingdom | 5.0% |
See Ice audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Ice have in United States?
Ice has an estimated audience of 14,892,350 people in United States, concentrated in California and Texas.
What is the gender split and age of Ice fans?
50.6% of Ice fans are female, 49.4% are male, with an average age of 40.9 years.
Which brands do Ice fans like most?
Ice fans show strongest brand affinity for Goop (8.35×), Elsword (24.55×), and Governor of Michigan (10.84×) over the country average.
Where do Ice fans live in United States?
Ice fans in United States are most concentrated in California (reach 2,061,759), Texas (reach 1,770,997), and Florida (reach 1,355,072). These three regions account for the largest share of the active audience.
What other brands do Ice fans also like?
Beyond Ice itself, the audience over-indexes on Elsword (24.55×), Governor of Michigan (10.84×), Israel (2.73×), and Vocal harmony (5.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.