Ice Audience in Germany
A data profile of the people who buy, follow and care about Ice in Germany — modelled from more than twelve digital signal sources. Ice has an estimated audience of 1,038,896 people in Germany.
The average Ice fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Family, Robert Redford, with strongest over-indexing on Nature (1.95× the country average).
Demographically, the Ice audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ice fan in Germany is more female, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Ice profile in Germany.
Search interest · 12-month trend
Demographics of Ice fans
55.2% are female, 44.8% are male, average age 37.5.
Gender split
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 37.5 |
| Estimated audience size | 1,038,896 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Ice audience comes from Germany.
| Country | Share |
|---|---|
| United States | 33.5% |
| Italy | 6.4% |
| United Kingdom | 5.0% |
Geography
Where the Ice audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~60K | 1.20× | |
| 02 | Hamburg | ~30K | 1.17× | |
| 03 | Sachsen | ~60K | 1.10× | |
| 04 | Schleswig-Holstein | ~40K | 1.05× | |
| 05 | Bayern | ~200K | 1.04× | |
| 06 | Mecklenburg-Vorpommern | ~20K | 1.04× | |
| 07 | Niedersachsen | ~100K | 1.02× | |
| 08 | Brandenburg | ~30K | 1.02× | |
| 09 | Rheinland-Pfalz | ~50K | 1.00× | |
| 10 | Baden-Württemberg | ~100K | 0.99× | |
| 11 | Nordrhein-Westfalen | ~200K | 0.98× | |
| 12 | Hessen | ~80K | 0.95× | |
| 13 | Thüringen | ~20K | 0.94× | |
| 14 | Sachsen-Anhalt | ~20K | 0.92× | |
| 15 | Bremen | ~8K | 0.91× | |
| 16 | Saarland | ~10K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ice audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | General Electric | Home & Garden | 22.07× | ||
| 02 | Antarctica | Travel & Leisure | 10.19× | ||
| 03 | Adventure park | Kids & Family | 4.53× | ||
| 04 | Snorkeling | Sports | 4.12× | ||
| 05 | Hot chocolate | Food & Beverages | 3.65× | ||
| 06 | Standup paddleboarding | Sports | 3.53× | ||
| 07 | Robert Redford | Movies & TV | 3.52× | ||
| 08 | Solar cell | Home & Garden | 3.25× | ||
| 09 | Skyscanner | Travel & Leisure | 2.90× | ||
| 10 | Backpacking (travel) | Travel & Leisure | 2.70× | ||
| 11 | Pillow | Home & Garden | 2.64× | ||
| 12 | Extreme sport | Sports | 2.15× | ||
| 13 | Vacations | Travel & Leisure | 2.00× | ||
| 14 | Nature | Home & Garden | 1.95× | ||
| 15 | Google Maps | Internet & Social Media | 1.94× | ||
| 16 | Hugendubel | Shopping | 1.89× | ||
| 17 | Livemusic | Music & Radio | 1.75× | ||
| 18 | Family | Kids & Family | 1.72× | ||
| 19 | Müller (company) | Food & Beverages | 1.65× | ||
| 20 | Technology & Electronics | 1.65× |
Personality of the Ice audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.58× | |
| Risk Appetite | THRILL | 1.68× | |
| Pet Ownership | JOY | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Creativity | OPEN | 0.93× | |
| Career Orientation | POWER | 0.93× |
Frequently asked questions
How many fans does Ice have in Germany?
Ice has an estimated audience of 1,038,896 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ice fans?
55.2% of Ice fans are female, 44.8% are male, with an average age of 37.5 years.
Which brands do Ice fans like most?
Ice fans show strongest brand affinity for Nature (1.95×), Family (1.72×), and Robert Redford (3.52×) over the country average.
Where do Ice fans live in Germany?
Ice fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Ice fans also like?
Beyond Ice itself, the audience over-indexes on Family (1.72×), Robert Redford (3.52×), Google Maps (1.94×), and Vacations (2×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Ice audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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