Ice Audience in Germany
Ice has an estimated audience of 1,038,896 people in Germany. 55.2% are female, 44.8% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Stradivarius, Lindy Hop, Škoda Kodiaq, Progressive rock.
The average Ice fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Stradivarius, Lindy Hop, with strongest over-indexing on Goes (1.89× the country average). Demographically, the Ice audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Ice fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 37.5 |
| Estimated audience size | 1,038,896 |
Audience persona
The typical Ice fan in Germany is more female, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 225,310 | 0.99× |
| Bayern | 179,806 | 1.08× |
| Baden-Württemberg | 142,891 | 1.01× |
| Niedersachsen | 107,364 | 1.06× |
| Hessen | 69,491 | 0.88× |
| Sachsen | 58,030 | 1.14× |
| Rheinland-Pfalz | 53,415 | 1.03× |
| Berlin | 52,556 | 1.13× |
| Schleswig-Holstein | 39,187 | 1.05× |
| Brandenburg | 32,781 | 1.02× |
| Hamburg | 25,879 | 1.1× |
| Thüringen | 25,103 | 0.95× |
| Sachsen-Anhalt | 24,942 | 0.93× |
| Mecklenburg-Vorpommern | 20,125 | 1.01× |
| Saarland | 9,689 | 0.76× |
| Bremen | 7,700 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.89× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Lindy Hop | 9.6× | Music & Radio |
| Škoda Kodiaq | 2.1× | Cars & Mobility |
| Progressive rock | 1.57× | Music & Radio |
| Hypertext | 2.23× | Technology & Electronics |
| Este, Veneto | 1.73× | Travel & Leisure |
| Keeper (password manager) | 2.92× | Technology & Electronics |
| Google Analytics | 1.61× | Internet & Social Media |
| Homesteading | 3.92× | Home & Garden |
| Home Delivery | 1.69× | Food & Beverages |
| KLIX (AM) | 1.52× | Music & Radio |
| Hundertwasserhaus | 3.24× | Travel & Leisure |
| Sixx | 1.86× | Movies & TV |
| Cachorro | 2.08× | Pets & Animals |
| Esra Erol | 3.29× | Movies & TV |
| Corfu (regional unit) | 1.8× | Travel & Leisure |
| Alaska | 2.02× | Travel & Leisure |
| Bank account | 1.62× | Business & Career |
| Volvo V60 | 2.21× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.05 |
| DIY Mentality | THRILL | 1.74 |
| Sustainability | BALANCE | 1.67 |
| Sports Activity | POWER | 1.67 |
| Design Affinity | PREMIUM | 1.62 |
| Extroversion | THRILL | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.6% |
| Italy | 6.4% |
| United Kingdom | 5.0% |
See Ice audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ice have in Germany?
Ice has an estimated audience of 1,038,896 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ice fans?
55.2% of Ice fans are female, 44.8% are male, with an average age of 37.5 years.
Which brands do Ice fans like most?
Ice fans show strongest brand affinity for Goes (1.89×), Stradivarius (1.97×), and Lindy Hop (9.6×) over the country average.
Where do Ice fans live in Germany?
Ice fans in Germany are most concentrated in Nordrhein-Westfalen (reach 225,310), Bayern (reach 179,806), and Baden-Württemberg (reach 142,891). These three regions account for the largest share of the active audience.
What other brands do Ice fans also like?
Beyond Ice itself, the audience over-indexes on Stradivarius (1.97×), Lindy Hop (9.6×), Škoda Kodiaq (2.1×), and Progressive rock (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.