Highball Audience in United States

Highball logo

Highball has an estimated audience of 270,121 people in United States. 42.5% are female, 57.5% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Circle K, Google Maps, Capital One, Indeed.com, Fine Wine & Good Spirits.

The average Highball fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Circle K, Google Maps, Capital One, with strongest over-indexing on Circle K (6.04× the country average). Demographically, the Highball audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Highball fans

Demographic split for Highball audience in United States
MetricValue
Female42.5%
Male57.5%
Average age36.8
Estimated audience size270,121

Audience persona

The typical Highball fan in United States is more male, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Circle K.

Top regions in United States

Top regions ranked by reach for Highball in United States
RegionReachAffinity
California41,3141.39×
Texas21,8760.94×
New York21,6671.44×
Florida13,1340.72×
Illinois10,9271.21×
Arizona9,2511.68×
Pennsylvania8,7830.97×
Ohio8,5321.03×
Washington8,0731.49×
Virginia6,7471.03×
New Jersey6,5110.95×
Massachusetts6,3121.19×
Michigan6,2420.88×
Georgia6,2190.75×
North Carolina5,5030.68×
Colorado4,5291.06×
Oregon4,1871.35×
Tennessee3,9800.73×
Maryland3,9750.86×
Missouri3,9710.91×
Indiana3,9610.8×
Mississippi3,4201.54×
Hawaii3,3982.93×
Nevada3,2681.25×
Wisconsin3,2000.79×
Minnesota2,9500.76×
Kentucky2,7840.82×
Connecticut2,6250.97×
Louisiana2,4750.71×
South Carolina2,4350.6×
Oklahoma2,2280.74×
Alabama2,1830.58×
Utah1,7390.72×
Iowa1,6000.72×
Kansas1,5810.74×
South Dakota1,5802.53×
Nebraska1,4781.09×
Washington, District of Columbia1,3211.63×
Arkansas1,2360.56×
Idaho1,0820.8×
New Hampshire1,0580.99×
New Mexico9460.7×
Maine9140.94×
Rhode Island8601×
West Virginia7130.57×
Montana5810.78×
Alaska4800.83×
Delaware4760.64×
Vermont4000.84×
North Dakota3080.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Highball audience
BrandAffinityCategory
Circle K6.04×Shopping
Google Maps3.07×Internet & Social Media
Capital One2.81×Business & Career
Indeed.com2.75×Business & Career
Fine Wine & Good Spirits12.91×Shopping
Bacardi14.17×Food & Beverages
Ginger beer25.84×Food & Beverages
Neve Campbell11.63×Movies & TV
Nanny McPhee20×Movies & TV
Total Wine & More5.36×Food & Beverages
Kelly Osbourne5.7×Music & Radio
Bachelor of Business Administration20.71×Business & Career
uol20×Technology & Electronics
Pre-school playgroup17.51×Kids & Family
Livemusic2.72×Music & Radio
CarGurus2.97×Cars & Mobility
Staples (Canada)2.62×Business & Career
BevMo!8.39×Shopping
Cocktail2.28×Food & Beverages
Taco Bell1.98×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Highball audience
TraitClusterScore
IndulgenceJOY1.68
Healthy LifestyleBALANCE1.52
Urban LifestyleOPEN1.37
Early Adopter MentalityPOWER1.27
ExtroversionTHRILL1.21
Career OrientationPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Highball
CountryShare
Japan26.6%
Poland23.8%
United States6.6%

See Highball audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Highball have in United States?

Highball has an estimated audience of 270,121 people in United States, concentrated in California and Texas.

What is the gender split and age of Highball fans?

42.5% of Highball fans are female, 57.5% are male, with an average age of 36.8 years.

Which brands do Highball fans like most?

Highball fans show strongest brand affinity for Circle K (6.04×), Google Maps (3.07×), and Capital One (2.81×) over the country average.

Where do Highball fans live in United States?

Highball fans in United States are most concentrated in California (reach 41,314), Texas (reach 21,876), and New York (reach 21,667). These three regions account for the largest share of the active audience.

What other brands do Highball fans also like?

Beyond Highball itself, the audience over-indexes on Google Maps (3.07×), Capital One (2.81×), Indeed.com (2.75×), and Fine Wine & Good Spirits (12.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Highball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.