Dinner for Schmucks Audience in United States

Dinner for Schmucks has an estimated audience of 277,585 people in United States. 85.4% are female, 14.6% are male, average age 27.4. Top regions: California, Texas, Florida. Top brand affinities: Fear and Loathing in Las Vegas (film), Natural Born Killers, Korean fried chicken, Ardell Lashes, Adam Sandler.

The average Dinner for Schmucks fan in United States is 27.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fear and Loathing in Las Vegas (film), Natural Born Killers, Korean fried chicken, with strongest over-indexing on Fear and Loathing in Las Vegas (film) (98.7× the country average). Demographically, the Dinner for Schmucks audience skews more female with an average age of 27.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Dinner for Schmucks fans

Demographic split for Dinner for Schmucks audience in United States
MetricValue
Female85.4%
Male14.6%
Average age27.4
Estimated audience size277,585

Audience persona

The typical Dinner for Schmucks fan in United States is more female, around 27.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Fear and Loathing in Las Vegas (film).

Top regions in United States

Top regions ranked by reach for Dinner for Schmucks in United States
RegionReachAffinity
California31,6671.04×
Texas23,8381×
Florida15,7360.84×
New York14,6890.95×
Pennsylvania9,3421×
Illinois9,0180.98×
Ohio8,5060.99×
Michigan7,5871.05×
North Carolina7,3840.88×
Georgia7,0650.83×
New Jersey6,3430.9×
Arizona6,0691.07×
Washington6,0471.09×
Virginia5,9330.88×
Tennessee5,5360.99×
Colorado5,5081.26×
Indiana5,4601.08×
Massachusetts5,3850.98×
Missouri5,2131.17×
Wisconsin4,3561.04×
Minnesota4,1171.04×
Oregon3,8871.22×
Maryland3,8020.8×
South Carolina3,5990.86×
Oklahoma3,5541.15×
Kentucky3,4580.99×
Utah3,4221.38×
Louisiana3,3590.94×
Alabama3,0120.78×
Connecticut2,6780.96×
Nevada2,5740.96×
Kansas2,4871.14×
Iowa2,4811.08×
Arkansas2,2921×
Idaho1,9461.4×
Mississippi1,7050.75×
Nebraska1,5101.08×
New Mexico1,5081.08×
West Virginia1,1870.92×
New Hampshire1,0720.98×
Montana9531.24×
Hawaii8920.75×
Maine8770.88×
Rhode Island7810.88×
South Dakota7121.11×
Washington, District of Columbia6610.79×
Alaska6221.05×
North Dakota6041.06×
Delaware5910.77×
Vermont4520.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dinner for Schmucks audience
BrandAffinityCategory
Fear and Loathing in Las Vegas (film)98.7×Movies & TV
Natural Born Killers113.24×Movies & TV
Korean fried chicken52.89×Food & Beverages
Ardell Lashes99.7×Beauty & Wellness
Adam Sandler7.99×Movies & TV
Kia Sportage20×Cars & Mobility
Leonardo DiCaprio8.21×Movies & TV
Superman2.34×Movies & TV
Kings of Leon30.24×Music & Radio
Harry Potter2.93×Movies & TV
Circle K5.63×Shopping
GameStop4.6×Games
Adele13.03×Music & Radio
Jason Statham8.16×Movies & TV
Jennifer Lawrence7.13×Movies & TV
Winona Ryder7.35×Movies & TV
Google Maps2.81×Internet & Social Media
Schitt's Creek9.96×Movies & TV
Bruno Mars7.81×Music & Radio
Taylor Swift3.19×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dinner for Schmucks audience
TraitClusterScore
Luxury OrientationPREMIUM1.9
IndulgenceJOY1.6
ExtroversionTHRILL1.57
Risk AppetiteTHRILL1.57
LGBTQ+ IdentityOPEN1.51
Convenience OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Dinner for Schmucks
CountryShare
United States55.4%
United Kingdom10.3%
France5.7%

See Dinner for Schmucks audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Dinner for Schmucks have in United States?

Dinner for Schmucks has an estimated audience of 277,585 people in United States, concentrated in California and Texas.

What is the gender split and age of Dinner for Schmucks fans?

85.4% of Dinner for Schmucks fans are female, 14.6% are male, with an average age of 27.4 years.

Which brands do Dinner for Schmucks fans like most?

Dinner for Schmucks fans show strongest brand affinity for Fear and Loathing in Las Vegas (film) (98.7×), Natural Born Killers (113.24×), and Korean fried chicken (52.89×) over the country average.

Where do Dinner for Schmucks fans live in United States?

Dinner for Schmucks fans in United States are most concentrated in California (reach 31,667), Texas (reach 23,838), and Florida (reach 15,736). These three regions account for the largest share of the active audience.

What other brands do Dinner for Schmucks fans also like?

Beyond Dinner for Schmucks itself, the audience over-indexes on Natural Born Killers (113.24×), Korean fried chicken (52.89×), Ardell Lashes (99.7×), and Adam Sandler (7.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dinner for Schmucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.