Rascasse Audience Intelligence

Dinner for Schmucks Audience in United States

A data profile of the people who buy, follow and care about Dinner for Schmucks in United States — modelled from more than twelve digital signal sources. Dinner for Schmucks has an estimated audience of 288,921 people in United States.

#4417among Movie / TV Show / Series in United States#8885in Movies & TV

The average Dinner for Schmucks fan in United States is 27.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fear and Loathing in Las Vegas (film), Natural Born Killers, Korean fried chicken, with strongest over-indexing on Fear and Loathing in Las Vegas (film) (120.2× the country average).

Demographically, the Dinner for Schmucks audience skews more female with an average age of 27.4, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dinner for Schmucks fan in United States is more female, around 27.4 years old, with strong Indulgence tendencies and a notable affinity for Fear and Loathing in Las Vegas (film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dinner for Schmucks profile in United States.

Audience size
289K
in United States
Gender
85.4%♀
14.6% male
Age
27.4
average years
Country rank
#49283
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dinner for Schmucks viewers

85.4% are female, 14.6% are male, average age 27.4.

Fig. 02

Gender split

85.4%
Female
14.6%
Male
Demographic split for Dinner for Schmucks audience in United States
MetricValue
Female85.4%
Male14.6%
Average age27.4
Estimated audience size288,921
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the Dinner for Schmucks audience in United States
Age bracketShare%
16-1952%
20-2928%
30-399%
40-499%
50+3%
Fig. 04

Worldwide distribution

51.0%

of the worldwide Dinner for Schmucks audience comes from United States.

Worldwide audience distribution share by country for Dinner for Schmucks
CountryShare
United States51.0%
United Kingdom9.5%
France8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dinner for Schmucks audience in United States is strongest.

Fig. 05

Top regions by affinity

Dinner for Schmucks fans by region: top regions in United States
#RegionReachAffinity×
01Utah~3K1.38×
02Idaho~2K1.32×
03Montana<1K1.27×
04Colorado~5K1.20×
05Oregon~4K1.16×
06North Dakota<1K1.16×
07Oklahoma~4K1.14×
08Kansas~3K1.14×
09Alaska<1K1.14×
10Missouri~5K1.12×
11New Mexico~2K1.12×
12Nebraska~2K1.09×
13Iowa~2K1.08×
14South Dakota<1K1.08×
15Arizona~6K1.07×
16Washington~6K1.04×
17Wisconsin~4K1.04×
18Indiana~5K1.03×
19New Hampshire~1K1.02×
20Vermont<1K1.02×
21Minnesota~4K1.01×
22Arkansas~2K1.01×
23Michigan~7K1.00×
24California~30K0.98×
25Kentucky~3K0.98×
26Texas~20K0.97×
27West Virginia~1K0.97×
28Ohio~8K0.96×
29Maine<1K0.96×
30Tennessee~5K0.95×
31Nevada~3K0.95×
32Rhode Island<1K0.95×
33Pennsylvania~9K0.94×
34Connecticut~3K0.94×
35Illinois~9K0.92×
36Massachusetts~5K0.92×
37Louisiana~3K0.88×
38Hawaii~1K0.88×
39New York~10K0.87×
40New Jersey~6K0.86×
41South Carolina~4K0.86×
42Delaware<1K0.86×
43North Carolina~7K0.84×
44Virginia~6K0.83×
45Florida~20K0.82×
46Alabama~3K0.81×
47Maryland~4K0.80×
48Washington, District of Columbia<1K0.80×
49Georgia~7K0.79×
50Mississippi~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Dinner for Schmucks, United States
0.79×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dinner for Schmucks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dinner for Schmucks audience
#·InterestCategoryAffinity×
01Fear and Loathing in Las Vegas (film)Movies & TV120.20×
02Natural Born KillersMovies & TV111.13×
03Ardell LashesBeauty & Wellness85.60×
04Korean fried chickenFood & Beverages48.58×
05Kings of LeonMusic & Radio45.04×
06EatalyFood & Beverages26.34×
07Sprite (soft drink)Food & Beverages22.93×
08AdeleMusic & Radio14.28×
09Emma WatsonMovies & TV14.25×
10EvanescenceMusic & Radio14.20×
11Oscar IsaacMovies & TV12.66×
12Avril LavigneMusic & Radio12.60×
13Winona RyderMovies & TV10.33×
14Adam SandlerMovies & TV9.71×
15romantic comediesMovies & TV8.91×
16Channing TatumMovies & TV8.74×
17Mark WahlbergMovies & TV7.96×
18Jason StathamMovies & TV7.92×
19Leonardo DiCaprioMovies & TV6.55×
20Burger KingFood & Beverages3.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dinner for Schmucks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dinner for Schmucks audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.88×
SpiritualityBALANCE1.59×
Urban LifestyleOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dinner for Schmucks audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
CreativityOPEN0.76×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dinner for Schmucks have in United States?

Dinner for Schmucks has an estimated audience of 288,921 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dinner for Schmucks viewers?

85.4% of Dinner for Schmucks fans are female, 14.6% are male, with an average age of 27.4 years.

03

Which brands do Dinner for Schmucks fans like most?

Dinner for Schmucks fans show strongest brand affinity for Fear and Loathing in Las Vegas (film) (120.2×), Natural Born Killers (111.13×), and Korean fried chicken (48.58×) over the country average.

04

Where do Dinner for Schmucks fans live in United States?

Dinner for Schmucks fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dinner for Schmucks fans also like?

Beyond Dinner for Schmucks itself, the audience over-indexes on Natural Born Killers (111.13×), Korean fried chicken (48.58×), Eataly (26.34×), and Emma Watson (14.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dinner for Schmucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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