Dinner for Schmucks Audience in United States

Dinner for Schmucks logo

Dinner for Schmucks has an estimated audience of 277,585 people in United States. 85.4% are female, 14.6% are male, average age 27.4. Top regions: California, Texas, Florida. Top brand affinities: Hoosier, Arnold Palmer, Dog breed, The Devil's Rejects, Assassin's Creed II.

The average Dinner for Schmucks fan in United States is 27.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hoosier, Arnold Palmer, Dog breed, with strongest over-indexing on Hoosier (52.89× the country average). Demographically, the Dinner for Schmucks audience skews more female with an average age of 27.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Dinner for Schmucks fans

Demographic split for Dinner for Schmucks audience in United States
MetricValue
Female85.4%
Male14.6%
Average age27.4
Estimated audience size277,585

Audience persona

The typical Dinner for Schmucks fan in United States is more female, around 27.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Hoosier.

Top regions in United States

Top regions ranked by reach for Dinner for Schmucks in United States
RegionReachAffinity
California31,6671.04×
Texas23,8381×
Florida15,7360.84×
New York14,6890.95×
Pennsylvania9,3421×
Illinois9,0180.98×
Ohio8,5060.99×
Michigan7,5871.05×
North Carolina7,3840.88×
Georgia7,0650.83×
New Jersey6,3430.9×
Arizona6,0691.07×
Washington6,0471.09×
Virginia5,9330.88×
Tennessee5,5360.99×
Colorado5,5081.26×
Indiana5,4601.08×
Massachusetts5,3850.98×
Missouri5,2131.17×
Wisconsin4,3561.04×
Minnesota4,1171.04×
Oregon3,8871.22×
Maryland3,8020.8×
South Carolina3,5990.86×
Oklahoma3,5541.15×
Kentucky3,4580.99×
Utah3,4221.38×
Louisiana3,3590.94×
Alabama3,0120.78×
Connecticut2,6780.96×
Nevada2,5740.96×
Kansas2,4871.14×
Iowa2,4811.08×
Arkansas2,2921×
Idaho1,9461.4×
Mississippi1,7050.75×
Nebraska1,5101.08×
New Mexico1,5081.08×
West Virginia1,1870.92×
New Hampshire1,0720.98×
Montana9531.24×
Hawaii8920.75×
Maine8770.88×
Rhode Island7810.88×
South Dakota7121.11×
Washington, District of Columbia6610.79×
Alaska6221.05×
North Dakota6041.06×
Delaware5910.77×
Vermont4520.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dinner for Schmucks audience
BrandAffinityCategory
Hoosier52.89×Politics & Society
Arnold Palmer15.09×Sports
Dog breed2.84×Pets & Animals
The Devil's Rejects20×Movies & TV
Assassin's Creed II13.03×Games
Mortgage insurance7.81×Business & Career
Home construction2.07×Home & Garden
Elsword20×Games
Tezz7.7×Movies & TV
Regional styles of Mexican music2.96×Music & Radio
Panama3.45×Travel & Leisure
ARCO2.57×Cars & Mobility
Temple Grandin6.66×Literature
Product design1.67×Business & Career
Mathcore6.61×Music & Radio
Mike Conley, Jr.7.06×Sports
3D printing2.07×Technology & Electronics
Goop4.1×Internet & Social Media
Natural rubber1.58×Cars & Mobility
Bank account1.85×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dinner for Schmucks audience
TraitClusterScore
Luxury OrientationPREMIUM1.9
IndulgenceJOY1.6
ExtroversionTHRILL1.57
Risk AppetiteTHRILL1.57
LGBTQ+ IdentityOPEN1.51
Convenience OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Dinner for Schmucks
CountryShare
United States55.4%
United Kingdom10.3%
France5.7%

See Dinner for Schmucks audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Dinner for Schmucks have in United States?

Dinner for Schmucks has an estimated audience of 277,585 people in United States, concentrated in California and Texas.

What is the gender split and age of Dinner for Schmucks fans?

85.4% of Dinner for Schmucks fans are female, 14.6% are male, with an average age of 27.4 years.

Which brands do Dinner for Schmucks fans like most?

Dinner for Schmucks fans show strongest brand affinity for Hoosier (52.89×), Arnold Palmer (15.09×), and Dog breed (2.84×) over the country average.

Where do Dinner for Schmucks fans live in United States?

Dinner for Schmucks fans in United States are most concentrated in California (reach 31,667), Texas (reach 23,838), and Florida (reach 15,736). These three regions account for the largest share of the active audience.

What other brands do Dinner for Schmucks fans also like?

Beyond Dinner for Schmucks itself, the audience over-indexes on Arnold Palmer (15.09×), Dog breed (2.84×), The Devil's Rejects (20×), and Assassin's Creed II (13.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dinner for Schmucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.