Kings of Leon Audience in United States

Kings of Leon logo

Kings of Leon has an estimated audience of 715,544 people in United States. 52.3% are female, 47.7% are male, average age 31.9. Top regions: California, Texas, New York. Top brand affinities: Band of Brothers, Cardinals, 28 Days Later, The Lovely Bones (film), Scooby-Doo.

The average Kings of Leon fan in United States is 31.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Band of Brothers, Cardinals, 28 Days Later, with strongest over-indexing on Band of Brothers (30.36× the country average). Demographically, the Kings of Leon audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Kings of Leon fans

Demographic split for Kings of Leon audience in United States
MetricValue
Female52.3%
Male47.7%
Average age31.9
Estimated audience size715,544

Audience persona

The typical Kings of Leon fan in United States is balanced, around 31.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Band of Brothers.

Top regions in United States

Top regions ranked by reach for Kings of Leon in United States
RegionReachAffinity
California102,2981.3×
Texas76,0581.24×
New York43,2831.08×
Florida35,3880.73×
Tennessee29,1642.03×
Illinois26,4381.11×
Pennsylvania24,5631.02×
Georgia22,7261.03×
Arizona20,1251.38×
Washington19,0551.33×
Massachusetts18,7921.33×
Ohio18,7470.85×
New Jersey18,4221.01×
North Carolina17,6310.82×
Alabama15,3661.54×
Virginia15,2190.87×
Michigan14,0010.75×
Oklahoma13,5431.7×
Oregon11,8321.44×
Connecticut11,3501.58×
Indiana10,8640.83×
Colorado10,5850.94×
Louisiana9,8341.07×
Maryland9,6720.79×
South Carolina9,5990.89×
Missouri9,4570.82×
Wisconsin8,8870.83×
Kentucky8,5840.96×
Minnesota8,0600.79×
Nevada7,9631.15×
Arkansas5,8250.99×
Mississippi5,6200.95×
Utah4,8030.75×
Iowa4,4600.76×
Kansas4,1940.74×
Washington, District of Columbia3,4891.62×
New Mexico3,0480.85×
New Hampshire2,9731.05×
Idaho2,8560.8×
Nebraska2,6080.73×
West Virginia2,4590.74×
Maine2,4360.95×
Rhode Island2,1770.96×
Montana1,8720.94×
Hawaii1,7320.56×
Delaware1,6950.86×
Alaska1,2370.81×
South Dakota1,0390.63×
Vermont1,0240.82×
North Dakota1,0110.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kings of Leon audience
BrandAffinityCategory
Band of Brothers30.36×Movies & TV
Cardinals16.94×Music & Radio
28 Days Later21.01×Movies & TV
The Lovely Bones (film)36.54×Movies & TV
Scooby-Doo8.85×Movies & TV
He's Just Not That Into You29.61×Movies & TV
Megamind22.34×Movies & TV
Crazy, Stupid, Love.25.52×Movies & TV
The Pacific18.95×Movies & TV
Greyhounds9.45×Music & Radio
Blossoms23.9×Music & Radio
Where the Wild Things Are28.2×Literature
Grizzly Bear (band)22.76×Music & Radio
Cars (film)5.88×Movies & TV
Sucker Punch (2011 film)28.07×Movies & TV
Louis XIV29.48×Music & Radio
Friends3.34×Movies & TV
Athlete8.63×Music & Radio
Dailymotion11.6×Movies & TV
Rob Reiner4.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kings of Leon audience
TraitClusterScore
Luxury OrientationPREMIUM2.3
Risk AppetiteTHRILL1.94
ExtroversionTHRILL1.57
TraditionCONSERVATISM1.46
SustainabilityBALANCE1.25
Early Adopter MentalityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Kings of Leon
CountryShare
United States29.6%
United Kingdom14.9%
Germany6.7%

See Kings of Leon audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Kings of Leon have in United States?

Kings of Leon has an estimated audience of 715,544 people in United States, concentrated in California and Texas.

What is the gender split and age of Kings of Leon fans?

52.3% of Kings of Leon fans are female, 47.7% are male, with an average age of 31.9 years.

Which brands do Kings of Leon fans like most?

Kings of Leon fans show strongest brand affinity for Band of Brothers (30.36×), Cardinals (16.94×), and 28 Days Later (21.01×) over the country average.

Where do Kings of Leon fans live in United States?

Kings of Leon fans in United States are most concentrated in California (reach 102,298), Texas (reach 76,058), and New York (reach 43,283). These three regions account for the largest share of the active audience.

What other brands do Kings of Leon fans also like?

Beyond Kings of Leon itself, the audience over-indexes on Cardinals (16.94×), 28 Days Later (21.01×), The Lovely Bones (film) (36.54×), and Scooby-Doo (8.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kings of Leon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.