Rascasse Audience Intelligence

He's Just Not That Into You Audience in United States

Name: He's Just Not That Into You — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about He's Just Not That Into You in United States — modelled from more than twelve digital signal sources. He's Just Not That Into You has an estimated audience of 2,519,971 people in United States.

#626among Movie / TV Show / Series in United States #1710in Movies & TV

The average He's Just Not That Into You fan in United States is 43.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anne Hathaway, Britney Spears, Channing Tatum, with strongest over-indexing on Anne Hathaway (13.16× the country average).

Demographically, the He's Just Not That Into You audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical He's Just Not That Into You fan in United States is more male, around 43.3 years old, with strong Spirituality tendencies and a notable affinity for Anne Hathaway.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the He's Just Not That Into You profile in United States.

Audience size

2.5M

in United States

Gender

32.6%♀

67.4% male

Age

43.3

average years

Country rank

#11848

Movie / TV Show / Series in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of He's Just Not That Into You viewers

32.6% are female, 67.4% are male, average age 43.3.

Fig. 02

Gender split

32.6%

Female

67.4%

Male

Demographic split for He's Just Not That Into You audience in United States
Metric	Value
Female	32.6%
Male	67.4%
Average age	43.3
Estimated audience size	2,519,971

Fig. 03

Age distribution

Age distribution of the He's Just Not That Into You audience in United States
Age bracket	Share	%
16-19		12%
20-29		13%
30-39		24%
40-49		25%
50+		27%

Fig. 04

Worldwide distribution

27.9%

of the worldwide He's Just Not That Into You audience comes from United States.

Worldwide audience distribution share by country for He's Just Not That Into You
Country	Share
United States	27.9%
India	5.5%
Australia	5.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the He's Just Not That Into You audience in United States is strongest.

Fig. 05

Top regions by affinity

He's Just Not That Into You fans by region: top regions in United States
#	Region	Reach	×
01	Utah	~30K	1.38×
02	California	~400K	1.25×
03	Texas	~300K	1.22×
04	Idaho	~20K	1.18×
05	Arizona	~60K	1.17×
06	Massachusetts	~60K	1.10×
07	Illinois	~100K	1.08×
08	New Jersey	~70K	1.06×
09	Kansas	~20K	1.06×
10	Colorado	~40K	1.05×
11	Nebraska	~10K	1.05×
12	Oklahoma	~30K	1.04×
13	Connecticut	~30K	1.04×
14	Maryland	~50K	1.03×
15	Iowa	~20K	1.03×
16	New York	~200K	1.02×
17	Rhode Island	~9K	1.02×
18	Washington, District of Columbia	~8K	1.02×
19	Missouri	~40K	1.01×
20	Minnesota	~40K	1.01×
21	Pennsylvania	~90K	1.00×
22	Washington	~50K	1.00×
23	Indiana	~50K	1.00×
24	Wisconsin	~40K	1.00×
25	New Mexico	~10K	1.00×
26	Montana	~7K	1.00×
27	South Dakota	~6K	0.99×
28	North Dakota	~5K	0.99×
29	Arkansas	~20K	0.98×
30	Georgia	~80K	0.97×
31	Oregon	~30K	0.97×
32	Nevada	~20K	0.97×
33	Ohio	~80K	0.96×
34	Michigan	~70K	0.96×
35	Hawaii	~10K	0.96×
36	Florida	~200K	0.95×
37	North Carolina	~80K	0.95×
38	Virginia	~60K	0.94×
39	Tennessee	~50K	0.94×
40	South Carolina	~40K	0.94×
41	Alabama	~30K	0.94×
42	Kentucky	~30K	0.94×
43	Delaware	~7K	0.94×
44	Louisiana	~30K	0.93×
45	Mississippi	~20K	0.92×
46	Vermont	~4K	0.89×
47	West Virginia	~10K	0.88×
48	New Hampshire	~9K	0.88×
49	Alaska	~5K	0.87×
50	Maine	~8K	0.84×

Affinity by region — He's Just Not That Into You, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the He's Just Not That Into You audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for He's Just Not That Into You audience
#	Interest	Category	×
01	Kings of Leon	Music & Radio	29.61×
02	Maroon 5	Music & Radio	13.84×
03	Anne Hathaway	Movies & TV	13.16×
04	Adele	Music & Radio	12.65×
05	Kate Winslet	Movies & TV	11.66×
06	Avril Lavigne	Music & Radio	11.13×
07	Channing Tatum	Movies & TV	10.53×
08	Evanescence	Music & Radio	10.53×
09	Emma Watson	Movies & TV	8.39×
10	romantic comedies	Movies & TV	7.16×
11	Kristen Bell	Movies & TV	6.98×
12	Modern Family	Movies & TV	6.38×
13	Mark Wahlberg	Movies & TV	6.20×
14	John Travolta	Movies & TV	6.01×
15	Adam Sandler	Movies & TV	5.85×
16	Britney Spears	Music & Radio	5.00×
17	Leonardo DiCaprio	Movies & TV	4.74×
18	Motivational speaking	Business & Career	3.53×
19	Real property	Home & Garden	2.80×
20	Taylor Swift	Music & Radio	2.56×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the He's Just Not That Into You audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by He's Just Not That Into You audience · What stands out
Trait	Cluster	Score
Spirituality	BALANCE	1.83×
Tradition	CONSERVATISM	1.43×
Career Orientation	POWER	1.38×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by He's Just Not That Into You audience · Rather not
Trait	Cluster	Score
Travelling	THRILL	0.43×
Family Orientation	CONSERVATISM	0.57×
DIY Mentality	THRILL	0.58×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does He's Just Not That Into You have in United States?

He's Just Not That Into You has an estimated audience of 2,519,971 people in United States, concentrated in California and Texas.

What is the gender split and age of He's Just Not That Into You viewers?

32.6% of He's Just Not That Into You fans are female, 67.4% are male, with an average age of 43.3 years.

Which brands do He's Just Not That Into You fans like most?

He's Just Not That Into You fans show strongest brand affinity for Anne Hathaway (13.16×), Britney Spears (5×), and Channing Tatum (10.53×) over the country average.

Where do He's Just Not That Into You fans live in United States?

He's Just Not That Into You fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do He's Just Not That Into You fans also like?

Beyond He's Just Not That Into You itself, the audience over-indexes on Britney Spears (5×), Channing Tatum (10.53×), Kings of Leon (29.61×), and Kate Winslet (11.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for He's Just Not That Into You. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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