He's Just Not That Into You Audience in United States
He's Just Not That Into You has an estimated audience of 2,662,202 people in United States. 32.6% are female, 67.4% are male, average age 43.3. Top brand affinities: Dog breed, Assassin's Creed II, Mortgage insurance, Whataburger, Saving.
Top brand affinities include Dog breed, Assassin's Creed II, Mortgage insurance, with strongest over-indexing on Dog breed (2.63× the country average). Demographically, the He's Just Not That Into You audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of He's Just Not That Into You fans
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 43.3 |
| Estimated audience size | 2,662,202 |
Audience persona
The typical He's Just Not That Into You fan in United States is more male, around 43.3 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.63× | Pets & Animals |
| Assassin's Creed II | 9.8× | Games |
| Mortgage insurance | 5.55× | Business & Career |
| Whataburger | 2.12× | Food & Beverages |
| Saving | 2.16× | Business & Career |
| Panama | 2.55× | Travel & Leisure |
| Temple Grandin | 3.95× | Literature |
| ARCO | 1.5× | Cars & Mobility |
| David Yurman | 1.59× | Fashion & Accessoires |
| Buenavista (Madrid) | 4.35× | Travel & Leisure |
| Gary Clark, Jr. | 5.73× | Music & Radio |
| Commercial mortgage | 2.22× | Business & Career |
| Chanticleer (ensemble) | 4.55× | Music & Radio |
| The Professor (Gilligan's Island) | 4.56× | |
| Mike Conley, Jr. | 2.76× | Sports |
| REO Speedwagon | 2.04× | Music & Radio |
| Monroe Carell Jr. Children's Hospital at Vanderbilt | 5.62× | Travel & Leisure |
| ABC iview | 4.09× | Movies & TV |
| English literature | 1.73× | Literature |
| San Gil | 1.74× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.72 |
| Early Adopter Mentality | POWER | 1.34 |
| Design Affinity | PREMIUM | 1.33 |
| Tradition | CONSERVATISM | 1.26 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| India | 7.5% |
| Australia | 4.9% |
See He's Just Not That Into You audiences in other countries
- He's Just Not That Into You — Germany
- He's Just Not That Into You — United Kingdom
- He's Just Not That Into You — France
- He's Just Not That Into You — Italy
- He's Just Not That Into You — Spain
- He's Just Not That Into You — Brazil
- He's Just Not That Into You — Japan
- He's Just Not That Into You — South Korea
- He's Just Not That Into You — India
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- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for He's Just Not That Into You. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.