Rascasse Audience Intelligence

Mad Dog Audience in United States

A data profile of the people who buy, follow and care about Mad Dog in United States — modelled from more than twelve digital signal sources. Mad Dog has an estimated audience of 410,257 people in United States.

#793among TV series in United States#3631among Movie / TV Show / Series in United States#7560in Movies & TV

The average Mad Dog fan in United States is 35.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Agnetha Fältskog, Good Burger, Toyota Crown, with strongest over-indexing on Agnetha Fältskog (313.91× the country average).

Demographically, the Mad Dog audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mad Dog fan in United States is more male, around 35.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Agnetha Fältskog.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mad Dog profile in United States.

Audience size
410K
in United States
Gender
25.9%♀
74.1% male
Age
35.0
average years
Country rank
#41030
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mad Dog viewers

25.9% are female, 74.1% are male, average age 35.0.

Fig. 02

Gender split

25.9%
Female
74.1%
Male
Demographic split for Mad Dog audience in United States
MetricValue
Female25.9%
Male74.1%
Average age35.0
Estimated audience size410,257
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Mad Dog audience in United States
Age bracketShare%
16-1925%
20-2926%
30-3923%
40-4915%
50+11%
Fig. 04

Worldwide distribution

38.6%

of the worldwide Mad Dog audience comes from United States.

Worldwide audience distribution share by country for Mad Dog
CountryShare
United States38.6%
Poland11.0%
Indonesia8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mad Dog audience in United States is strongest.

Fig. 05

Top regions by affinity

Mad Dog fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K3.92×
02Louisiana~7K1.31×
03Alabama~8K1.28×
04New York~30K1.24×
05Florida~40K1.21×
06Arkansas~4K1.21×
07Pennsylvania~20K1.14×
08Minnesota~7K1.09×
09Delaware~1K1.09×
10California~50K1.08×
11Virginia~10K1.08×
12West Virginia~2K1.08×
13Missouri~7K1.07×
14New Hampshire~2K1.07×
15South Carolina~7K1.06×
16New Jersey~10K1.05×
17Oregon~5K1.05×
18Oklahoma~5K1.04×
19Arizona~9K1.01×
20Mississippi~4K1.01×
21Tennessee~9K1.00×
22Kansas~3K0.97×
23Nevada~4K0.96×
24Washington~8K0.95×
25Colorado~6K0.95×
26Illinois~10K0.94×
27Maryland~7K0.94×
28Kentucky~5K0.94×
29Georgia~10K0.93×
30Washington, District of Columbia~1K0.93×
31Nebraska~2K0.91×
32Indiana~7K0.90×
33New Mexico~2K0.90×
34Ohio~10K0.89×
35Hawaii~2K0.89×
36Montana~1K0.88×
37North Carolina~10K0.86×
38Michigan~10K0.86×
39Connecticut~4K0.86×
40Alaska<1K0.85×
41North Dakota<1K0.85×
42Utah~3K0.84×
43Massachusetts~7K0.83×
44Vermont<1K0.83×
45Iowa~3K0.82×
46South Dakota<1K0.82×
47Idaho~2K0.81×
48Wisconsin~5K0.80×
49Rhode Island~1K0.79×
50Maine~1K0.78×
Fig. 06

Affinity by region

Affinity by region — Mad Dog, United States
0.78×1.00×3.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mad Dog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mad Dog audience
#·InterestCategoryAffinity×
01Agnetha FältskogMusic & Radio313.91×
02Good BurgerMovies & TV103.55×
03Cup NoodlesFood & Beverages52.53×
04Café BusteloFood & Beverages39.50×
05Toyota CrownCars & Mobility38.79×
06Gordon Food ServiceFood & Beverages32.93×
07Nick CaveMusic & Radio23.45×
08US FoodsFood & Beverages20.47×
09Dave GrohlMusic & Radio19.95×
10Golden CorralFood & Beverages13.73×
11Boogie NightsMovies & TV13.73×
12Kurt CobainMusic & Radio11.16×
13Love's Travel Stops & Country StoresShopping7.76×
14Valvoline Instant Oil ChangeCars & Mobility6.62×
15Mobile gameGames4.76×
16WhataburgerFood & Beverages3.65×
17FedExBusiness & Career3.30×
18Planet FitnessSports3.04×
19Pizza HutFood & Beverages2.60×
20SubwayFood & Beverages2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mad Dog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mad Dog audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.98×
Quality AwarenessPREMIUM1.81×
Price SensitivityPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mad Dog audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.57×
TraditionCONSERVATISM0.68×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mad Dog have in United States?

Mad Dog has an estimated audience of 410,257 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Mad Dog viewers?

25.9% of Mad Dog fans are female, 74.1% are male, with an average age of 35.0 years.

03

Which brands do Mad Dog fans like most?

Mad Dog fans show strongest brand affinity for Agnetha Fältskog (313.91×), Good Burger (103.55×), and Toyota Crown (38.79×) over the country average.

04

Where do Mad Dog fans live in United States?

Mad Dog fans in United States are most concentrated in Texas (reach ~100K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mad Dog fans also like?

Beyond Mad Dog itself, the audience over-indexes on Good Burger (103.55×), Toyota Crown (38.79×), Golden Corral (13.73×), and Café Bustelo (39.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Mad Dog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mad Dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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