Mad Dog Audience in United States

Mad Dog has an estimated audience of 427,518 people in United States. 25.9% are female, 74.1% are male, average age 35.0. Top regions: Texas, California, Florida. Top brand affinities: PSV Eindhoven, Agnetha Fältskog, Good Burger, Circle K, Capital One.

The average Mad Dog fan in United States is 35.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include PSV Eindhoven, Agnetha Fältskog, Good Burger, with strongest over-indexing on PSV Eindhoven (64.73× the country average). Demographically, the Mad Dog audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Mad Dog fans

Demographic split for Mad Dog audience in United States
MetricValue
Female25.9%
Male74.1%
Average age35.0
Estimated audience size427,518

Audience persona

The typical Mad Dog fan in United States is more male, around 35.0 years old, with strong Quality Awareness tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Mad Dog in United States
RegionReachAffinity
Texas93,0252.53×
California53,9791.15×
Florida36,4701.26×
New York33,6071.41×
Pennsylvania17,7121.23×
Illinois14,3721.01×
Georgia13,4821.02×
New Jersey12,7201.17×
Ohio12,4960.95×
Virginia11,8661.14×
North Carolina11,6580.91×
Michigan10,1590.91×
Tennessee9,0181.05×
Arizona8,6720.99×
Washington8,4550.99×
Missouri7,6321.11×
Massachusetts7,5070.89×
Alabama7,4631.25×
Maryland7,2020.98×
Indiana7,1210.91×
Louisiana6,8921.25×
South Carolina6,8471.06×
Colorado6,8341.01×
Minnesota6,3331.03×
Wisconsin5,2500.82×
Oregon5,1591.05×
Kentucky4,8630.91×
Oklahoma4,8461.02×
Arkansas4,3441.23×
Nevada4,1621.01×
Connecticut3,9460.92×
Mississippi3,4280.97×
Kansas3,2690.97×
Utah2,9860.78×
Iowa2,8010.8×
West Virginia2,1601.09×
Nebraska1,8740.87×
New Hampshire1,8221.08×
New Mexico1,8070.84×
Hawaii1,6820.92×
Idaho1,6300.76×
Delaware1,3011.1×
Washington, District of Columbia1,2210.95×
Maine1,0810.71×
Montana9880.83×
Rhode Island9360.69×
South Dakota6620.67×
Alaska6380.7×
North Dakota5770.66×
Vermont5320.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mad Dog audience
BrandAffinityCategory
PSV Eindhoven64.73×Sports
Agnetha Fältskog271.22×Music & Radio
Good Burger44.43×Movies & TV
Circle K10.39×Shopping
Capital One4.85×Business & Career
Mobile game5.11×Games
Planet Fitness4.51×Sports
Kurt Cobain13.21×Music & Radio
Google Maps4.19×Internet & Social Media
Indeed.com4.39×Business & Career
Dave Grohl23.69×Music & Radio
Toyota Crown23.57×Cars & Mobility
Autism Awareness9.17×Health
Diabetes mellitus awareness6.4×Health
Golden Corral8.68×Food & Beverages
Gordon Food Service23.61×Food & Beverages
Cillian Murphy10×Movies & TV
Singer-songwriter3.15×Music & Radio
CarGurus4.19×Cars & Mobility
Google News4.19×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mad Dog audience
TraitClusterScore
Quality AwarenessPREMIUM1.49
Early Adopter MentalityPOWER1.41
Price SensitivityPREMIUM1.32
LGBTQ+ IdentityOPEN1.29
SustainabilityBALANCE1.21
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Mad Dog
CountryShare
United States40.1%
Poland10.7%
Indonesia8.3%

See Mad Dog audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Mad Dog have in United States?

Mad Dog has an estimated audience of 427,518 people in United States, concentrated in Texas and California.

What is the gender split and age of Mad Dog fans?

25.9% of Mad Dog fans are female, 74.1% are male, with an average age of 35.0 years.

Which brands do Mad Dog fans like most?

Mad Dog fans show strongest brand affinity for PSV Eindhoven (64.73×), Agnetha Fältskog (271.22×), and Good Burger (44.43×) over the country average.

Where do Mad Dog fans live in United States?

Mad Dog fans in United States are most concentrated in Texas (reach 93,025), California (reach 53,979), and Florida (reach 36,470). These three regions account for the largest share of the active audience.

What other brands do Mad Dog fans also like?

Beyond Mad Dog itself, the audience over-indexes on Agnetha Fältskog (271.22×), Good Burger (44.43×), Circle K (10.39×), and Capital One (4.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mad Dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.