Speedway Audience in United States

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Speedway has an estimated audience of 414,647 people in United States. 46.9% are female, 53.1% are male, average age 35.6. Top regions: Ohio, Michigan, Indiana. Top brand affinities: Restraining Order, All That Remains (band), Combust, Ted's Hot Dogs, Rushmore.

The average Speedway fan in United States is 35.6 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, Michigan, Indiana. Top brand affinities include Restraining Order, All That Remains (band), Combust, with strongest over-indexing on Restraining Order (525.28× the country average). Demographically, the Speedway audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Speedway fans

Demographic split for Speedway audience in United States
MetricValue
Female46.9%
Male53.1%
Average age35.6
Estimated audience size414,647

Audience persona

The typical Speedway fan in United States is balanced, around 35.6 years old, with strong Family Orientation tendencies and a notable affinity for Restraining Order.

Top regions in United States

Top regions ranked by reach for Speedway in United States
RegionReachAffinity
Ohio78,1206.12×
Michigan50,8784.69×
Indiana45,2395.97×
North Carolina26,0972.09×
Minnesota24,3984.11×
New York23,5741.02×
Kentucky22,1434.26×
Florida19,4600.69×
Illinois17,9971.3×
California13,7780.3×
Pennsylvania10,8750.78×
Wisconsin10,7661.73×
Tennessee10,5701.27×
Massachusetts8,3991.03×
New Mexico8,0653.88×
Arizona7,4900.88×
Texas6,7230.19×
New Jersey4,7380.45×
Georgia4,7250.37×
West Virginia4,3622.26×
South Carolina4,0460.65×
Virginia3,5560.35×
Alabama1,7960.31×
Utah1,5040.41×
Missouri1,4590.22×
Colorado1,3630.21×
Nevada1,1360.28×
Rhode Island1,0370.79×
Washington9650.12×
Alaska9161.03×
Iowa9150.27×
Maryland8670.12×
New Hampshire7600.46×
Nebraska7260.35×
Kansas6160.19×
Oregon6040.13×
Arkansas6000.18×
Oklahoma5810.13×
North Dakota5660.66×
Connecticut5520.13×
Louisiana4740.09×
Mississippi3950.12×
Delaware2760.24×
Idaho2430.12×
South Dakota2100.22×
Maine1780.12×
Washington, District of Columbia1700.14×
Hawaii1570.09×
Wyoming1120.18×
Montana1030.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Speedway audience
BrandAffinityCategory
Restraining Order525.28×Music & Radio
All That Remains (band)326.47×Music & Radio
Combust185.33×Music & Radio
Ted's Hot Dogs221.29×Food & Beverages
Rushmore99.84×Movies & TV
Phineas and Ferb28.4×Movies & TV
Thorntons43.98×Food & Beverages
Waffle House11.11×Food & Beverages
Orangina44.07×Food & Beverages
Crepes & Waffles48.27×Food & Beverages
The Peanuts60.09×Literature
Mattress Warehouse23.74×Home & Garden
The Popcorn Factory101.54×Food & Beverages
Fraser Island107.24×Travel & Leisure
Mario Andretti40.24×Sports
Kyle Larson19.69×Sports
Chip Ganassi Racing39.91×Sports
Matt Kenseth60.61×Sports
Mug Root Beer63.43×Food & Beverages
Kasey Kahne56.08×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Speedway audience
TraitClusterScore
Family OrientationCONSERVATISM1.89
Convenience OrientationPREMIUM1.85
LGBTQ+ IdentityOPEN1.71
Career OrientationPOWER1.52
IndulgenceJOY1.43
Price SensitivityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Speedway
CountryShare
United States53.7%
India8.1%
Japan4.1%

See Speedway audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Speedway have in United States?

Speedway has an estimated audience of 414,647 people in United States, concentrated in Ohio and Michigan.

What is the gender split and age of Speedway fans?

46.9% of Speedway fans are female, 53.1% are male, with an average age of 35.6 years.

Which brands do Speedway fans like most?

Speedway fans show strongest brand affinity for Restraining Order (525.28×), All That Remains (band) (326.47×), and Combust (185.33×) over the country average.

Where do Speedway fans live in United States?

Speedway fans in United States are most concentrated in Ohio (reach 78,120), Michigan (reach 50,878), and Indiana (reach 45,239). These three regions account for the largest share of the active audience.

What other brands do Speedway fans also like?

Beyond Speedway itself, the audience over-indexes on All That Remains (band) (326.47×), Combust (185.33×), Ted's Hot Dogs (221.29×), and Rushmore (99.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.