Rascasse Audience Intelligence

Speedway Audience in United States

A data profile of the people who buy, follow and care about Speedway in United States — modelled from more than twelve digital signal sources. Speedway has an estimated audience of 414,647 people in United States.

#12161among Topic in United States#1121in Cars & Mobility

The average Speedway fan in United States is 35.6 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, Michigan, Indiana.

Top brand affinities include Restraining Order, All That Remains (band), Ted's Hot Dogs, with strongest over-indexing on Restraining Order (525.28× the country average).

Demographically, the Speedway audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Speedway fan in United States is balanced, around 35.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Restraining Order.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Speedway profile in United States.

Audience size
415K
in United States
Gender
46.9%♀
53.1% male
Age
35.6
average years
Country rank
#40790
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Speedway fans

46.9% are female, 53.1% are male, average age 35.6.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Speedway audience in United States
MetricValue
Female46.9%
Male53.1%
Average age35.6
Estimated audience size414,647
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Speedway audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3919%
40-4919%
50+13%
Fig. 04

Worldwide distribution

53.5%

of the worldwide Speedway audience comes from United States.

Worldwide audience distribution share by country for Speedway
CountryShare
United States53.5%
India8.0%
Japan4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Speedway audience in United States is strongest.

Fig. 05

Top regions by affinity

Speedway fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~40K5.87×
02Ohio~70K5.85×
03Minnesota~30K4.81×
04Michigan~50K4.67×
05Kentucky~20K4.33×
06New Mexico~9K4.28×
07West Virginia~4K2.23×
08North Carolina~20K1.96×
09Wisconsin~10K1.69×
10Illinois~20K1.40×
11Tennessee~10K1.29×
12Massachusetts~10K1.25×
13New York~20K1.07×
14Alaska<1K1.05×
15Arizona~8K0.89×
16Rhode Island~1K0.87×
17Pennsylvania~10K0.75×
18Florida~20K0.73×
19North Dakota<1K0.68×
20South Carolina~4K0.64×
21New Hampshire<1K0.53×
22New Jersey~5K0.47×
23Utah~1K0.38×
24Georgia~5K0.36×
25Nebraska<1K0.34×
26Virginia~3K0.33×
27Alabama~2K0.33×
28Delaware<1K0.28×
29Nevada~1K0.27×
30Iowa<1K0.26×
31South Dakota<1K0.25×
32California~10K0.24×
33Vermont<1K0.21×
34Missouri~1K0.20×
35Colorado~1K0.20×
36Arkansas<1K0.19×
37Texas~6K0.18×
38Kansas<1K0.18×
39Montana<1K0.17×
40Maine<1K0.16×
41Washington, District of Columbia<1K0.16×
42Idaho<1K0.15×
43Hawaii<1K0.15×
44Oklahoma<1K0.14×
45Connecticut<1K0.14×
46Mississippi<1K0.14×
47Oregon<1K0.13×
48Maryland<1K0.12×
49Washington<1K0.11×
50Louisiana<1K0.11×
Fig. 06

Affinity by region

Affinity by region — Speedway, United States
0.11×1.00×5.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Speedway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Speedway audience
#·InterestCategoryAffinity×
01Restraining OrderMusic & Radio525.28×
02All That Remains (band)Music & Radio326.47×
03Ted's Hot DogsFood & Beverages221.29×
04CombustMusic & Radio185.33×
05Fraser IslandTravel & Leisure107.24×
06The Popcorn FactoryFood & Beverages101.54×
07RushmoreMovies & TV99.84×
08Jamie McMurraySports97.85×
09Mug Root BeerFood & Beverages63.43×
10Matt KensethSports60.61×
11The PeanutsLiterature60.09×
12Crepes & WafflesFood & Beverages48.27×
13OranginaFood & Beverages44.07×
14ThorntonsFood & Beverages43.98×
15Mario AndrettiSports40.24×
16Chip Ganassi RacingSports39.91×
17Kurt BuschSports30.55×
18Phineas and FerbMovies & TV28.40×
19Mattress WarehouseHome & Garden23.74×
20Waffle HouseFood & Beverages11.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Speedway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Speedway audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.80×
SustainabilityBALANCE1.63×
PatriotismCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Speedway audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Community OrientationOPEN0.81×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Speedway have in United States?

Speedway has an estimated audience of 414,647 people in United States, concentrated in Ohio and Michigan.

02

What is the gender split and age of Speedway fans?

46.9% of Speedway fans are female, 53.1% are male, with an average age of 35.6 years.

03

Which brands do Speedway fans like most?

Speedway fans show strongest brand affinity for Restraining Order (525.28×), All That Remains (band) (326.47×), and Ted's Hot Dogs (221.29×) over the country average.

04

Where do Speedway fans live in United States?

Speedway fans in United States are most concentrated in Ohio (reach ~70K), Michigan (reach ~50K), and Indiana (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Speedway fans also like?

Beyond Speedway itself, the audience over-indexes on All That Remains (band) (326.47×), Ted's Hot Dogs (221.29×), Combust (185.33×), and Rushmore (99.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Speedway audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →