Rascasse Audience Intelligence

Ted's Hot Dogs Target Market in United States

A data profile of the people who buy, follow and care about Ted's Hot Dogs in United States — modelled from more than twelve digital signal sources. Ted's Hot Dogs has an estimated audience of 198,700 people in United States.

#6498among Brand in United States#3009in Food & Beverages

The average Ted's Hot Dogs fan in United States is 33.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Arizona, Texas.

Top brand affinities include Speedway, Buffalo Sabres, Buffalo Bills, with strongest over-indexing on Speedway (221.29× the country average).

Demographically, the Ted's Hot Dogs audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ted's Hot Dogs fan in United States is more female, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Speedway.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Ted's Hot Dogs profile in United States.

Audience size
199K
in United States
Gender
62.6%♀
37.4% male
Age
33.7
average years
Country rank
#58888
Brand in United States
Fig. 01

Search interest · 12-month trend

+100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ted's Hot Dogs

62.6% are female, 37.4% are male, average age 33.7.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Ted's Hot Dogs audience in United States
MetricValue
Female62.6%
Male37.4%
Average age33.7
Estimated audience size198,700
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Ted's Hot Dogs audience in United States
Age bracketShare%
16-1937%
20-2920%
30-3916%
40-4914%
50+13%
Fig. 04

Worldwide distribution

96.1%

of the worldwide Ted's Hot Dogs audience comes from United States.

Worldwide audience distribution share by country for Ted's Hot Dogs
CountryShare
United States96.1%
Canada3.0%
Japan0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ted's Hot Dogs audience in United States is strongest.

Fig. 05

Top regions by affinity

Ted's Hot Dogs customers by region in United States
#RegionReachAffinity×
01Arizona~100K27.49×
02New York~100K15.54×
03Alaska<1K0.94×
04South Dakota<1K0.93×
05North Dakota<1K0.93×
06Vermont<1K0.93×
07Rhode Island<1K0.92×
08Mississippi~1K0.91×
09Nebraska<1K0.91×
10Maine<1K0.91×
11Montana<1K0.91×
12Delaware<1K0.91×
13Louisiana~2K0.90×
14Arkansas~1K0.90×
15Iowa~1K0.90×
16Idaho<1K0.90×
17West Virginia<1K0.90×
18Hawaii<1K0.90×
19New Hampshire<1K0.90×
20Kansas~1K0.89×
21Alabama~2K0.88×
22Washington, District of Columbia<1K0.88×
23Missouri~3K0.87×
24Kentucky~2K0.87×
25New Mexico<1K0.87×
26Wisconsin~3K0.86×
27Utah~2K0.85×
28Oregon~2K0.84×
29Oklahoma~2K0.84×
30Minnesota~2K0.83×
31Connecticut~2K0.81×
32Indiana~3K0.77×
33South Carolina~2K0.77×
34Tennessee~3K0.74×
35Nevada~1K0.74×
36Washington~3K0.72×
37Maryland~2K0.71×
38Colorado~2K0.69×
39Michigan~4K0.68×
40New Jersey~3K0.64×
41Georgia~4K0.63×
42Illinois~4K0.62×
43Virginia~3K0.60×
44Massachusetts~2K0.60×
45North Carolina~3K0.58×
46Ohio~3K0.55×
47Pennsylvania~3K0.52×
48Texas~8K0.46×
49Florida~6K0.43×
50California~8K0.35×
Fig. 06

Affinity by region

Affinity by region — Ted's Hot Dogs, United States
0.35×1.00×27.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ted's Hot Dogs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ted's Hot Dogs audience
#·InterestCategoryAffinity×
01SpeedwayCars & Mobility221.29×
02Buffalo SabresSports50.16×
03Fine Wine & Good SpiritsShopping20.00×
04Calgary FlamesSports20.00×
05North SeaTravel & Leisure19.64×
06Ottawa SenatorsSports14.49×
07Buffalo BillsSports13.41×
08San Jose SharksSports10.81×
09M&T BankBusiness & Career9.65×
10The BahamasTravel & Leisure7.45×
11Garden centreHome & Garden7.37×
12SweatpantsFashion & Accessoires6.78×
13SheetzCars & Mobility6.75×
14Burger KingFood & Beverages3.96×
15SteakhouseFood & Beverages3.92×
16PubFood & Beverages3.91×
177-ElevenShopping3.16×
18WineFood & Beverages1.98×
19PinterestInternet & Social Media1.92×
20Alcoholic beveragesFood & Beverages1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ted's Hot Dogs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ted's Hot Dogs audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
IndulgenceJOY1.50×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ted's Hot Dogs audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
ExtroversionTHRILL0.76×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ted's Hot Dogs's target market in United States?

Ted's Hot Dogs's target market in United States covers an estimated 198,700 people, concentrated in New York and Arizona.

02

What is the gender split and age of Ted's Hot Dogs customers?

62.6% of the Ted's Hot Dogs audience are female, 37.4% are male, with an average age of 33.7 years.

03

Which brands do Ted's Hot Dogs fans like most?

Ted's Hot Dogs fans show strongest brand affinity for Speedway (221.29×), Buffalo Sabres (50.16×), and Buffalo Bills (13.41×) over the country average.

04

Where do Ted's Hot Dogs fans live in United States?

Ted's Hot Dogs fans in United States are most concentrated in New York (reach ~100K), Arizona (reach ~100K), and Texas (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do Ted's Hot Dogs fans also like?

Beyond Ted's Hot Dogs itself, the audience over-indexes on Buffalo Sabres (50.16×), Buffalo Bills (13.41×), Fine Wine & Good Spirits (20×), and Burger King (3.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ted's Hot Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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