Rushmore Audience in United States

Rushmore logo

Rushmore has an estimated audience of 558,396 people in United States. 66.0% are female, 34.0% are male, average age 33.9. Top regions: California, Texas, New York. Top brand affinities: Lindy Hop, Home equity, Nebraska Cornhuskers, Oracle Certification Program, Bank account.

The average Rushmore fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lindy Hop, Home equity, Nebraska Cornhuskers, with strongest over-indexing on Lindy Hop (32.97× the country average). Demographically, the Rushmore audience skews more female with an average age of 33.9, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Rushmore fans

Demographic split for Rushmore audience in United States
MetricValue
Female66.0%
Male34.0%
Average age33.9
Estimated audience size558,396

Audience persona

The typical Rushmore fan in United States is more female, around 33.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lindy Hop.

Top regions in United States

Top regions ranked by reach for Rushmore in United States
RegionReachAffinity
California74,4131.21×
Texas43,6980.91×
New York36,5501.17×
Florida26,1090.69×
Illinois19,8841.07×
Pennsylvania18,8111×
Ohio14,7810.86×
Washington13,4411.2×
New Jersey12,9770.91×
Massachusetts12,9431.18×
North Carolina12,8840.77×
Arizona12,8261.12×
Michigan12,6480.87×
Georgia12,4660.72×
Virginia12,0420.89×
Colorado9,9361.13×
Minnesota9,4231.18×
Oregon9,4061.47×
Tennessee8,9750.8×
Maryland8,8240.92×
Missouri8,1130.9×
Wisconsin7,9310.94×
Indiana7,7880.76×
Alabama7,1610.92×
Connecticut5,8331.04×
South Carolina5,4260.65×
Utah5,4061.08×
Louisiana5,2650.73×
Kentucky5,1520.74×
South Dakota5,0393.9×
Oklahoma4,7320.76×
Iowa4,1580.9×
Nevada3,9010.72×
Kansas3,8140.87×
Arkansas3,0060.65×
Nebraska2,7680.99×
Idaho2,5340.91×
New Mexico2,3600.84×
Mississippi2,2410.49×
Maine2,1631.08×
New Hampshire2,1600.98×
Washington, District of Columbia2,0861.24×
Montana1,8331.18×
Rhode Island1,7550.99×
Hawaii1,6970.71×
West Virginia1,5680.6×
Vermont1,3141.34×
Alaska1,2351.03×
Wyoming1,1891.44×
Delaware1,1000.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rushmore audience
BrandAffinityCategory
Lindy Hop32.97×Music & Radio
Home equity1.78×Home & Garden
Nebraska Cornhuskers6.78×Sports
Oracle Certification Program19.15×Technology & Electronics
Bank account1.88×Business & Career
Sussex County, New Jersey7.25×Travel & Leisure
Pillow1.57×Home & Garden
UK garage3.93×Music & Radio
Glossier3.78×Beauty & Wellness
JDSU2.14×Business & Career
Google Photos1.73×Technology & Electronics
Home staging3.45×Home & Garden
Cleveland Institute of Art20×Arts & Culture
WKRN-TV4.15×Movies & TV
Grinch2.47×Movies & TV
La Jolla5.36×Travel & Leisure
Tech News5.35×Technology & Electronics
Jekalyn Carr10.55×Music & Radio
Corona (band)3.14×Music & Radio
Sinaloa2×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rushmore audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.29
PatriotismCONSERVATISM1.28
MindfulnessBALANCE1.17
Family OrientationCONSERVATISM1.17
IndulgenceJOY1.14
Career OrientationPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Rushmore
CountryShare
United States44.3%
Brazil6.9%
United Kingdom6.1%

See Rushmore audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Rushmore have in United States?

Rushmore has an estimated audience of 558,396 people in United States, concentrated in California and Texas.

What is the gender split and age of Rushmore fans?

66.0% of Rushmore fans are female, 34.0% are male, with an average age of 33.9 years.

Which brands do Rushmore fans like most?

Rushmore fans show strongest brand affinity for Lindy Hop (32.97×), Home equity (1.78×), and Nebraska Cornhuskers (6.78×) over the country average.

Where do Rushmore fans live in United States?

Rushmore fans in United States are most concentrated in California (reach 74,413), Texas (reach 43,698), and New York (reach 36,550). These three regions account for the largest share of the active audience.

What other brands do Rushmore fans also like?

Beyond Rushmore itself, the audience over-indexes on Home equity (1.78×), Nebraska Cornhuskers (6.78×), Oracle Certification Program (19.15×), and Bank account (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rushmore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.