Rascasse Audience Intelligence

Rushmore Audience in United States

A data profile of the people who buy, follow and care about Rushmore in United States — modelled from more than twelve digital signal sources. Rushmore has an estimated audience of 521,433 people in United States.

#3126among Movie / TV Show / Series in United States#6656in Movies & TV

The average Rushmore fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Big Fish, Kim Possible, Riverdale, with strongest over-indexing on Big Fish (213.26× the country average).

Demographically, the Rushmore audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rushmore fan in United States is more female, around 33.9 years old, with strong Patriotism tendencies and a notable affinity for Big Fish.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rushmore profile in United States.

Audience size
521K
in United States
Gender
66.0%♀
34.0% male
Age
33.9
average years
Country rank
#35738
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rushmore viewers

66.0% are female, 34.0% are male, average age 33.9.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Rushmore audience in United States
MetricValue
Female66.0%
Male34.0%
Average age33.9
Estimated audience size521,433
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Rushmore audience in United States
Age bracketShare%
16-1935%
20-2919%
30-3917%
40-4916%
50+12%
Fig. 04

Worldwide distribution

43.0%

of the worldwide Rushmore audience comes from United States.

Worldwide audience distribution share by country for Rushmore
CountryShare
United States43.0%
Brazil7.1%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rushmore audience in United States is strongest.

Fig. 05

Top regions by affinity

Rushmore fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~5K3.63×
02Oregon~9K1.41×
03Vermont~1K1.38×
04Wyoming~1K1.31×
05Minnesota~10K1.27×
06Washington, District of Columbia~2K1.22×
07Washington~10K1.19×
08Maine~2K1.16×
09California~70K1.15×
10New York~40K1.14×
11Massachusetts~10K1.14×
12Montana~2K1.12×
13Colorado~10K1.10×
14New Hampshire~2K1.05×
15Connecticut~6K1.04×
16Iowa~5K1.04×
17Illinois~20K1.03×
18Rhode Island~2K1.03×
19Utah~5K1.02×
20Nebraska~3K0.99×
21Alaska~1K0.99×
22Arizona~10K0.98×
23Pennsylvania~20K0.96×
24Wisconsin~8K0.93×
25Idaho~3K0.92×
26New Jersey~10K0.90×
27Missouri~8K0.90×
28Maryland~9K0.89×
29Kansas~4K0.89×
30Texas~40K0.88×
31Virginia~10K0.87×
32New Mexico~2K0.87×
33Ohio~10K0.86×
34Michigan~10K0.85×
35Delaware~1K0.82×
36Tennessee~9K0.81×
37Indiana~8K0.81×
38Alabama~6K0.81×
39Hawaii~2K0.81×
40Oklahoma~5K0.80×
41North Carolina~10K0.78×
42Louisiana~6K0.78×
43Kentucky~5K0.78×
44Nevada~4K0.75×
45Arkansas~3K0.74×
46West Virginia~2K0.74×
47Georgia~10K0.72×
48Florida~30K0.70×
49South Carolina~6K0.70×
50Mississippi~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Rushmore, United States
0.62×1.00×3.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rushmore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rushmore audience
#·InterestCategoryAffinity×
01Big FishMovies & TV213.26×
02Kim PossibleMovies & TV105.23×
03SpeedwayCars & Mobility99.84×
04FoalsMusic & Radio50.51×
05RiverdaleMovies & TV49.86×
06LaduréeFood & Beverages43.79×
07Luca GuadagninoMovies & TV43.55×
08Country Inns & SuitesTravel & Leisure40.49×
09Noah BaumbachMovies & TV37.42×
10ZombielandMovies & TV27.17×
11Internet caféInternet & Social Media21.03×
12Catch Me If You CanMovies & TV16.67×
13AllkpopMusic & Radio14.30×
14Good Will HuntingMovies & TV13.31×
15Cate BlanchettMovies & TV12.03×
16Speedway LLCFood & Beverages11.40×
17Rachel McAdamsMovies & TV10.56×
18David HarbourMovies & TV8.15×
197-ElevenShopping3.58×
20Planet FitnessSports3.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rushmore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rushmore audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.20×
Career OrientationPOWER1.41×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rushmore audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Risk AppetiteTHRILL0.85×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rushmore have in United States?

Rushmore has an estimated audience of 521,433 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rushmore viewers?

66.0% of Rushmore fans are female, 34.0% are male, with an average age of 33.9 years.

03

Which brands do Rushmore fans like most?

Rushmore fans show strongest brand affinity for Big Fish (213.26×), Kim Possible (105.23×), and Riverdale (49.86×) over the country average.

04

Where do Rushmore fans live in United States?

Rushmore fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Rushmore fans also like?

Beyond Rushmore itself, the audience over-indexes on Kim Possible (105.23×), Riverdale (49.86×), Speedway (99.84×), and Zombieland (27.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Rushmore audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rushmore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →