Rascasse Audience Intelligence

Ladurée Target Market in United States

A data profile of the people who buy, follow and care about Ladurée in United States — modelled from more than twelve digital signal sources. Ladurée has an estimated audience of 516,620 people in United States.

#3693among Brand in United States#1917in Food & Beverages

The average Ladurée fan in United States is 37.2 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include LibreOffice, Paperless Post, Key Food, with strongest over-indexing on LibreOffice (139.27× the country average).

Demographically, the Ladurée audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ladurée fan in United States is more female, around 37.2 years old, with strong Design Affinity tendencies and a notable affinity for LibreOffice.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ladurée profile in United States.

Audience size
517K
in United States
Gender
72.0%♀
28.0% male
Age
37.2
average years
Country rank
#35942
Brand in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ladurée

72.0% are female, 28.0% are male, average age 37.2.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Ladurée audience in United States
MetricValue
Female72.0%
Male28.0%
Average age37.2
Estimated audience size516,620
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Ladurée audience in United States
Age bracketShare%
16-1922%
20-2924%
30-3920%
40-4917%
50+17%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Ladurée audience comes from United States.

Worldwide audience distribution share by country for Ladurée
CountryShare
France30.3%
United States12.3%
Japan8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ladurée audience in United States is strongest.

Fig. 05

Top regions by affinity

Ladurée customers by region in United States
#RegionReachAffinity×
01New York~400K13.87×
02Washington, District of Columbia~10K7.63×
03New Jersey~50K4.02×
04Maryland~10K1.51×
05Connecticut~8K1.48×
06California~90K1.46×
07Virginia~20K1.38×
08Massachusetts~10K1.07×
09Florida~40K1.05×
10Rhode Island~1K0.85×
11Washington~9K0.84×
12Hawaii~2K0.81×
13Alaska<1K0.79×
14North Dakota<1K0.79×
15Vermont<1K0.79×
16South Dakota<1K0.78×
17Delaware~1K0.77×
18New Hampshire~2K0.72×
19Montana~1K0.71×
20Pennsylvania~10K0.70×
21Illinois~10K0.70×
22Nevada~4K0.69×
23Maine~1K0.67×
24Georgia~10K0.66×
25Utah~3K0.64×
26West Virginia~2K0.64×
27Oregon~4K0.62×
28Texas~30K0.61×
29Idaho~2K0.61×
30Colorado~5K0.60×
31North Carolina~10K0.59×
32New Mexico~2K0.59×
33Nebraska~2K0.59×
34Mississippi~3K0.58×
35South Carolina~5K0.56×
36Louisiana~4K0.56×
37Arkansas~2K0.56×
38Kansas~2K0.55×
39Tennessee~6K0.54×
40Michigan~7K0.53×
41Arizona~6K0.52×
42Kentucky~3K0.52×
43Iowa~2K0.52×
44Minnesota~4K0.51×
45Alabama~4K0.50×
46Oklahoma~3K0.50×
47Missouri~4K0.48×
48Ohio~8K0.47×
49Wisconsin~4K0.47×
50Indiana~5K0.46×
Fig. 06

Affinity by region

Affinity by region — Ladurée, United States
0.46×1.00×13.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ladurée audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ladurée audience
#·InterestCategoryAffinity×
01Pierre Hermé ParisFood & Beverages177.12×
02Guy SavoyFood & Beverages173.37×
03LibreOfficeTechnology & Electronics139.27×
04La Maison du ChocolatFood & Beverages136.81×
05Leonidas (chocolate maker)Food & Beverages116.88×
06Stamps.comShopping57.22×
07Abt ElectronicsShopping52.77×
08Paperless PostShopping47.08×
09Taco BuenoFood & Beverages46.42×
10The RegisterNews41.07×
11MacKenzie-ChildsHome & Garden40.90×
12Key FoodShopping40.03×
13Emily BrowningMovies & TV30.89×
14FlippShopping27.05×
15Oscar IsaacMovies & TV25.43×
16HoneyBaked HamFood & Beverages19.76×
17Citi TrendsShopping18.69×
18Wedding plannerKids & Family10.30×
19Travel agencyTravel & Leisure9.91×
20The UPS StoreShopping5.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ladurée audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ladurée audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.09×
TravellingTHRILL1.95×
IndulgenceJOY1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ladurée audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.73×
Social Media UsageJOY0.74×
TraditionCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ladurée's target market in United States?

Ladurée's target market in United States covers an estimated 516,620 people, concentrated in New York and California.

02

What is the gender split and age of Ladurée customers?

72.0% of the Ladurée audience are female, 28.0% are male, with an average age of 37.2 years.

03

Which brands do Ladurée fans like most?

Ladurée fans show strongest brand affinity for LibreOffice (139.27×), Paperless Post (47.08×), and Key Food (40.03×) over the country average.

04

Where do Ladurée fans live in United States?

Ladurée fans in United States are most concentrated in New York (reach ~400K), California (reach ~90K), and New Jersey (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ladurée fans also like?

Beyond Ladurée itself, the audience over-indexes on Paperless Post (47.08×), Key Food (40.03×), Oscar Isaac (25.43×), and Leonidas (chocolate maker) (116.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Ladurée audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ladurée. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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