Stamps.com Audience in United States

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Stamps.com has an estimated audience of 441,321 people in United States. 48.4% are female, 51.6% are male, average age 42.0. Top regions: California, Florida, Texas. Top brand affinities: The UPS Store, LibreOffice, Paperless Post, Oscar Isaac, Hank Williams Jr..

The average Stamps.com fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include The UPS Store, LibreOffice, Paperless Post, with strongest over-indexing on The UPS Store (31.58× the country average). Demographically, the Stamps.com audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Stamps.com fans

Demographic split for Stamps.com audience in United States
MetricValue
Female48.4%
Male51.6%
Average age42.0
Estimated audience size441,321

Audience persona

The typical Stamps.com fan in United States is balanced, around 42.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for Stamps.com in United States
RegionReachAffinity
California49,4891.02×
Florida31,1791.04×
Texas29,4930.78×
New York26,7071.08×
Pennsylvania16,5771.12×
Georgia14,5891.07×
Illinois13,9550.95×
Ohio13,4610.99×
North Carolina13,2321×
New Jersey11,6191.04×
Michigan11,2550.98×
Virginia9,5490.89×
Tennessee9,2561.05×
Massachusetts8,9801.03×
Indiana7,7810.97×
Missouri7,2961.03×
Washington7,2520.82×
South Carolina6,9841.05×
Arizona6,8620.76×
Maryland6,6850.88×
Wisconsin6,4470.97×
Colorado6,3520.91×
Louisiana6,1391.08×
Minnesota5,9140.94×
Oklahoma5,8971.2×
Kentucky5,7261.03×
Oregon5,6571.12×
Connecticut5,1681.17×
Mississippi5,0941.4×
Alabama4,4940.73×
Arkansas3,9861.1×
Iowa3,9681.09×
Nevada3,6720.86×
Kansas3,1740.91×
Utah2,7490.7×
Idaho2,5231.14×
Hawaii2,4391.29×
West Virginia2,2521.1×
New Mexico2,0390.92×
Nebraska1,9290.87×
New Hampshire1,8821.08×
Maine1,8671.18×
Delaware1,4221.17×
Rhode Island1,2820.91×
Montana1,2811.05×
South Dakota1,1091.09×
North Dakota9821.08×
Washington, District of Columbia8620.65×
Alaska7460.79×
Vermont7020.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stamps.com audience
BrandAffinityCategory
The UPS Store31.58×Shopping
LibreOffice252.74×Technology & Electronics
Paperless Post75.73×Shopping
Oscar Isaac42.18×Movies & TV
Hank Williams Jr.60.37×Music & Radio
Edible Arrangements34.56×Food & Beverages
DocuSign28.71×Technology & Electronics
Citi Trends41×Shopping
Autism Awareness19.03×Health
United States Postal Service8.09×Business & Career
AutoZone7.77×Cars & Mobility
Home2 Suites by Hilton39.22×Travel & Leisure
DuckDuckGo16.98×Internet & Social Media
Diabetes mellitus awareness12.48×Health
12 Monkeys73.44×Movies & TV
Ladurée71.69×Food & Beverages
Key Food34.95×Shopping
TeamViewer53.54×Technology & Electronics
Zendesk60.15×Internet & Social Media
Trello33.89×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stamps.com audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.59
IndulgenceJOY1.72
Design AffinityPREMIUM1.56
Convenience OrientationPREMIUM1.55
Quality AwarenessPREMIUM1.54
TravellingTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Stamps.com
CountryShare
United States86.8%
United Kingdom3.8%
India2.9%

See Stamps.com audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Stamps.com have in United States?

Stamps.com has an estimated audience of 441,321 people in United States, concentrated in California and Florida.

What is the gender split and age of Stamps.com fans?

48.4% of Stamps.com fans are female, 51.6% are male, with an average age of 42.0 years.

Which brands do Stamps.com fans like most?

Stamps.com fans show strongest brand affinity for The UPS Store (31.58×), LibreOffice (252.74×), and Paperless Post (75.73×) over the country average.

Where do Stamps.com fans live in United States?

Stamps.com fans in United States are most concentrated in California (reach 49,489), Florida (reach 31,179), and Texas (reach 29,493). These three regions account for the largest share of the active audience.

What other brands do Stamps.com fans also like?

Beyond Stamps.com itself, the audience over-indexes on LibreOffice (252.74×), Paperless Post (75.73×), Oscar Isaac (42.18×), and Hank Williams Jr. (60.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stamps.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.