Rascasse Audience Intelligence

Stamps.com Audience in United States

A data profile of the people who buy, follow and care about Stamps.com in United States — modelled from more than twelve digital signal sources. Stamps.com has an estimated audience of 396,811 people in United States.

#1347among Website / Newspaper / Magazine in United States#577in Shopping

The average Stamps.com fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include LibreOffice, The UPS Store, Paperless Post, with strongest over-indexing on LibreOffice (273.38× the country average).

Demographically, the Stamps.com audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stamps.com fan in United States is balanced, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for LibreOffice.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stamps.com profile in United States.

Audience size
397K
in United States
Gender
48.4%♀
51.6% male
Age
42.0
average years
Country rank
#41805
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Stamps.com

48.4% are female, 51.6% are male, average age 42.0.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Stamps.com audience in United States
MetricValue
Female48.4%
Male51.6%
Average age42.0
Estimated audience size396,811
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Stamps.com audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4923%
50+26%
Fig. 04

Worldwide distribution

85.4%

of the worldwide Stamps.com audience comes from United States.

Worldwide audience distribution share by country for Stamps.com
CountryShare
United States85.4%
United Kingdom4.2%
India3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stamps.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Stamps.com fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~5K1.29×
02Maine~2K1.19×
03West Virginia~2K1.17×
04Hawaii~2K1.16×
05Idaho~3K1.14×
06Oklahoma~6K1.13×
07Montana~1K1.12×
08Connecticut~5K1.11×
09Oregon~6K1.10×
10Delaware~1K1.10×
11South Dakota~1K1.10×
12Vermont<1K1.09×
13Louisiana~6K1.07×
14Iowa~4K1.07×
15New Hampshire~2K1.07×
16South Carolina~7K1.06×
17Pennsylvania~20K1.05×
18North Dakota<1K1.05×
19Arkansas~4K1.04×
20Missouri~7K1.03×
21Minnesota~6K1.02×
22Florida~30K1.01×
23Tennessee~9K1.01×
24Kentucky~5K0.99×
25California~50K0.98×
26New York~20K0.98×
27Ohio~10K0.98×
28Michigan~10K0.98×
29Wisconsin~6K0.98×
30Alaska<1K0.98×
31Georgia~10K0.97×
32New Jersey~10K0.97×
33Kansas~3K0.96×
34Indiana~8K0.95×
35Nebraska~2K0.95×
36North Carolina~10K0.94×
37Massachusetts~8K0.94×
38Rhode Island~1K0.94×
39New Mexico~2K0.93×
40Colorado~6K0.92×
41Nevada~4K0.92×
42Illinois~10K0.91×
43Maryland~7K0.89×
44Alabama~6K0.89×
45Washington~8K0.88×
46Virginia~9K0.87×
47Arizona~8K0.83×
48Texas~30K0.78×
49Utah~3K0.74×
50Washington, District of Columbia<1K0.73×
Fig. 06

Affinity by region

Affinity by region — Stamps.com, United States
0.73×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stamps.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stamps.com audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics273.38×
02Paperless PostShopping117.63×
0312 MonkeysMovies & TV73.11×
04Hank Williams Jr.Music & Radio68.88×
05ZendeskInternet & Social Media52.24×
06Key FoodShopping51.00×
07AngelListBusiness & Career46.23×
08AsurionBusiness & Career39.42×
09Oscar IsaacMovies & TV37.37×
10Jon FavreauMovies & TV37.11×
11Home2 Suites by HiltonTravel & Leisure36.88×
12Edible ArrangementsFood & Beverages29.88×
13Citi TrendsShopping27.08×
14The UPS StoreShopping26.00×
15FiverrBusiness & Career21.37×
16DocuSignTechnology & Electronics20.89×
17Zoe SaldanaMovies & TV16.17×
18FlightAwareTravel & Leisure15.12×
19DuckDuckGoInternet & Social Media13.51×
20United States Postal ServiceBusiness & Career7.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stamps.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stamps.com audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.09×
PatriotismCONSERVATISM1.93×
Family OrientationCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stamps.com audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
Healthy LifestyleBALANCE0.79×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stamps.com have in United States?

Stamps.com has an estimated audience of 396,811 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Stamps.com fans?

48.4% of Stamps.com fans are female, 51.6% are male, with an average age of 42.0 years.

03

Which brands do Stamps.com fans like most?

Stamps.com fans show strongest brand affinity for LibreOffice (273.38×), The UPS Store (26×), and Paperless Post (117.63×) over the country average.

04

Where do Stamps.com fans live in United States?

Stamps.com fans in United States are most concentrated in California (reach ~50K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Stamps.com fans also like?

Beyond Stamps.com itself, the audience over-indexes on The UPS Store (26×), Paperless Post (117.63×), Hank Williams Jr. (68.88×), and Oscar Isaac (37.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Stamps.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stamps.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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