Rascasse Audience Intelligence

Country Inns & Suites Target Market in United States

A data profile of the people who buy, follow and care about Country Inns & Suites in United States — modelled from more than twelve digital signal sources. Country Inns & Suites has an estimated audience of 742,703 people in United States.

#2969among Brand in United States#2204in Travel & Leisure

The average Country Inns & Suites fan in United States is 35.2 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, Minnesota.

Top brand affinities include Motel 6, Wingate By Wyndham, Canva, with strongest over-indexing on Motel 6 (28.91× the country average).

Demographically, the Country Inns & Suites audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Tradition, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Country Inns & Suites fan in United States is more female, around 35.2 years old, with strong Tradition tendencies and a notable affinity for Motel 6.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Country Inns & Suites profile in United States.

Audience size
743K
in United States
Gender
58.9%♀
41.1% male
Age
35.2
average years
Country rank
#28805
Brand in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Country Inns & Suites

58.9% are female, 41.1% are male, average age 35.2.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Country Inns & Suites audience in United States
MetricValue
Female58.9%
Male41.1%
Average age35.2
Estimated audience size742,703
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Country Inns & Suites audience in United States
Age bracketShare%
16-1935%
20-2918%
30-3915%
40-4914%
50+18%
Fig. 04

Worldwide distribution

57.4%

of the worldwide Country Inns & Suites audience comes from United States.

Worldwide audience distribution share by country for Country Inns & Suites
CountryShare
United States57.4%
India17.5%
China16.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Country Inns & Suites audience in United States is strongest.

Fig. 05

Top regions by affinity

Country Inns & Suites customers by region in United States
#RegionReachAffinity×
01North Dakota~7K4.00×
02Minnesota~40K3.70×
03South Dakota~6K3.37×
04Wisconsin~40K3.02×
05Iowa~20K2.97×
06Georgia~50K2.06×
07West Virginia~7K1.80×
08South Carolina~20K1.48×
09Nebraska~6K1.40×
10North Carolina~30K1.39×
11Tennessee~20K1.34×
12Michigan~30K1.26×
13Virginia~20K1.26×
14Illinois~30K1.25×
15Indiana~20K1.12×
16Kentucky~10K1.10×
17Oklahoma~10K1.10×
18Kansas~7K1.09×
19Arkansas~7K1.06×
20Louisiana~10K1.01×
21Maryland~10K0.98×
22Ohio~20K0.95×
23Montana~2K0.94×
24Florida~40K0.81×
25Mississippi~5K0.80×
26Delaware~2K0.78×
27Alaska~1K0.74×
28Pennsylvania~20K0.72×
29Arizona~10K0.70×
30Alabama~8K0.70×
31Vermont<1K0.69×
32Rhode Island~2K0.67×
33Missouri~8K0.63×
34Hawaii~2K0.63×
35Oregon~6K0.62×
36Idaho~3K0.62×
37Maine~2K0.56×
38New Hampshire~2K0.54×
39Washington, District of Columbia~1K0.53×
40New Mexico~2K0.49×
41Washington~8K0.47×
42Texas~30K0.46×
43Utah~3K0.41×
44Connecticut~3K0.38×
45Nevada~3K0.38×
46New York~20K0.35×
47Colorado~4K0.34×
48New Jersey~6K0.29×
49Massachusetts~4K0.28×
50California~20K0.24×
Fig. 06

Affinity by region

Affinity by region — Country Inns & Suites, United States
0.24×1.00×4.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Country Inns & Suites audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Country Inns & Suites audience
#·InterestCategoryAffinity×
01San Diego Half MarathonSports150.03×
02LombokTravel & Leisure115.18×
03Hotel RamadaTravel & Leisure94.15×
04Wingate By WyndhamTravel & Leisure89.90×
05TravelodgeTravel & Leisure73.80×
06Visit Lake Tahoe SouthPOI63.20×
07Wyndham RewardsShopping56.54×
08Drury HotelsTravel & Leisure56.32×
09Westin HotelsTravel & Leisure44.53×
10RushmoreMovies & TV40.49×
11Radisson HotelsTravel & Leisure37.05×
12Alison KraussMusic & Radio29.96×
13Motel 6Travel & Leisure28.91×
14TeamSnapSports27.17×
15Days InnTravel & Leisure24.02×
16CanvaTechnology & Electronics15.84×
17Hampton InnTravel & Leisure12.27×
18HudlSports8.03×
19Staples (Canada)Business & Career4.62×
20DayBusiness & Career3.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Country Inns & Suites audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Country Inns & Suites audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.50×
TravellingTHRILL1.39×
Career OrientationPOWER1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Country Inns & Suites audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
ExtroversionTHRILL0.84×
SpiritualityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Country Inns & Suites's target market in United States?

Country Inns & Suites's target market in United States covers an estimated 742,703 people, concentrated in Georgia and Florida.

02

What is the gender split and age of Country Inns & Suites customers?

58.9% of the Country Inns & Suites audience are female, 41.1% are male, with an average age of 35.2 years.

03

Which brands do Country Inns & Suites fans like most?

Country Inns & Suites fans show strongest brand affinity for Motel 6 (28.91×), Wingate By Wyndham (89.9×), and Canva (15.84×) over the country average.

04

Where do Country Inns & Suites fans live in United States?

Country Inns & Suites fans in United States are most concentrated in Georgia (reach ~50K), Florida (reach ~40K), and Minnesota (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Country Inns & Suites fans also like?

Beyond Country Inns & Suites itself, the audience over-indexes on Wingate By Wyndham (89.9×), Canva (15.84×), Travelodge (73.8×), and Wyndham Rewards (56.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Country Inns & Suites audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Country Inns & Suites. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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