Rascasse Audience Intelligence

Travelodge Target Market in United States

A data profile of the people who buy, follow and care about Travelodge in United States — modelled from more than twelve digital signal sources. Travelodge has an estimated audience of 409,831 people in United States.

#108among Hotel in United States#4252among Brand in United States#3374in Travel & Leisure

The average Travelodge fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Michigan, Florida.

Top brand affinities include Amores perros, United States Hockey League, University of the Fraser Valley, with strongest over-indexing on Amores perros (553.63× the country average).

Demographically, the Travelodge audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travelodge fan in United States is more female, around 39.6 years old, with strong Mindfulness tendencies and a notable affinity for Amores perros.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travelodge profile in United States.

Audience size
410K
in United States
Gender
60.2%♀
39.8% male
Age
39.6
average years
Country rank
#41059
Brand in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Travelodge

60.2% are female, 39.8% are male, average age 39.6.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Travelodge audience in United States
MetricValue
Female60.2%
Male39.8%
Average age39.6
Estimated audience size409,831
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Travelodge audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3917%
40-4916%
50+26%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Travelodge audience comes from United States.

Worldwide audience distribution share by country for Travelodge
CountryShare
United Kingdom82.4%
United States3.4%
Canada1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travelodge audience in United States is strongest.

Fig. 05

Top regions by affinity

Travelodge customers by region in United States
#RegionReachAffinity×
01South Dakota~4K3.57×
02Wyoming~2K2.93×
03New Mexico~6K2.75×
04Montana~3K2.40×
05Michigan~30K2.31×
06California~90K1.84×
07Nebraska~3K1.63×
08Wisconsin~10K1.50×
09Nevada~6K1.43×
10Colorado~9K1.27×
11Oregon~6K1.25×
12Alaska~1K1.17×
13Indiana~9K1.15×
14Vermont<1K1.14×
15North Dakota<1K1.10×
16Minnesota~7K1.07×
17Virginia~10K1.06×
18Arizona~9K1.06×
19Georgia~10K1.01×
20West Virginia~2K1.01×
21New Jersey~10K1.00×
22Illinois~10K0.95×
23Maryland~7K0.91×
24Louisiana~5K0.91×
25Washington, District of Columbia~1K0.91×
26Washington~8K0.89×
27Tennessee~7K0.86×
28Florida~20K0.84×
29Pennsylvania~10K0.80×
30Iowa~3K0.75×
31Ohio~9K0.71×
32Connecticut~3K0.65×
33Delaware<1K0.64×
34Kansas~2K0.61×
35Alabama~4K0.60×
36Oklahoma~3K0.60×
37Texas~20K0.59×
38South Carolina~4K0.58×
39New York~10K0.55×
40Utah~2K0.55×
41New Hampshire<1K0.55×
42Missouri~4K0.53×
43Mississippi~2K0.53×
44Maine<1K0.53×
45North Carolina~7K0.52×
46Idaho~1K0.52×
47Hawaii<1K0.51×
48Arkansas~2K0.44×
49Kentucky~2K0.39×
50Massachusetts~3K0.38×
Fig. 06

Affinity by region

Affinity by region — Travelodge, United States
0.38×1.00×3.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travelodge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travelodge audience
#·InterestCategoryAffinity×
01Amores perrosMovies & TV553.63×
02United States Hockey LeagueSports518.80×
03MacEwan UniversityBusiness & Career268.75×
04Nipissing UniversityBusiness & Career246.55×
05Wilfrid Laurier UniversityBusiness & Career221.42×
06Kwantlen Polytechnic UniversityBusiness & Career191.69×
07Hiring Our HeroesNGO / Political Party128.78×
08Rangers FCSports110.88×
09University of the Fraser ValleyBusiness & Career84.24×
10Military Cruise Deals / My Cruise ClubTopic77.73×
11Celtic FCSports68.81×
12Carleton UniversityBusiness & Career67.07×
13Wingate By WyndhamTravel & Leisure48.40×
14Days InnTravel & Leisure27.84×
15Goalkeeper (association football)Sports20.00×
16International securityPolitics & Society20.00×
17Adrien BronerSports16.66×
18TeachHUBBusiness & Career16.63×
19Amateur boxingSports15.29×
20Motel 6Travel & Leisure14.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travelodge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travelodge audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.82×
TravellingTHRILL1.73×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travelodge audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
IndulgenceJOY0.94×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Travelodge's target market in United States?

Travelodge's target market in United States covers an estimated 409,831 people, concentrated in California and Michigan.

02

What is the gender split and age of Travelodge customers?

60.2% of the Travelodge audience are female, 39.8% are male, with an average age of 39.6 years.

03

Which brands do Travelodge fans like most?

Travelodge fans show strongest brand affinity for Amores perros (553.63×), United States Hockey League (518.8×), and University of the Fraser Valley (84.24×) over the country average.

04

Where do Travelodge fans live in United States?

Travelodge fans in United States are most concentrated in California (reach ~90K), Michigan (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Travelodge fans also like?

Beyond Travelodge itself, the audience over-indexes on United States Hockey League (518.8×), University of the Fraser Valley (84.24×), Rangers FC (110.88×), and Celtic FC (68.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Travelodge audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Travelodge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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