Travelodge Audience in United States

Travelodge logo

Travelodge has an estimated audience of 426,385 people in United States. 60.2% are female, 39.8% are male, average age 39.6. Top regions: California, Michigan, Florida. Top brand affinities: Amores perros, United States Hockey League, University of the Fraser Valley, Rangers FC, Celtic FC.

The average Travelodge fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Michigan, Florida. Top brand affinities include Amores perros, United States Hockey League, University of the Fraser Valley, with strongest over-indexing on Amores perros (553.63× the country average). Demographically, the Travelodge audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Travelodge fans

Demographic split for Travelodge audience in United States
MetricValue
Female60.2%
Male39.8%
Average age39.6
Estimated audience size426,385

Audience persona

The typical Travelodge fan in United States is more female, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Amores perros.

Top regions in United States

Top regions ranked by reach for Travelodge in United States
RegionReachAffinity
California95,0092.03×
Michigan29,4302.64×
Florida25,1430.87×
Texas22,7050.62×
Georgia15,1641.15×
Illinois15,0431.06×
Pennsylvania12,6970.88×
New York12,5590.53×
Virginia12,5301.21×
New Jersey12,4371.15×
Wisconsin10,8951.7×
Ohio10,2990.78×
Indiana9,6811.24×
Colorado9,0941.35×
Tennessee7,9400.93×
Washington7,2200.84×
Maryland6,9560.95×
Minnesota6,8171.12×
Arizona6,7470.78×
Nevada6,4021.55×
North Carolina6,1600.48×
Oregon6,0191.23×
New Mexico5,9012.76×
Louisiana5,3440.97×
South Dakota3,7143.77×
Nebraska3,6791.72×
South Carolina3,3790.53×
Alabama3,2900.55×
Missouri2,9250.43×
Montana2,6822.27×
Massachusetts2,6150.31×
Connecticut2,5810.6×
Oklahoma2,3600.5×
Iowa2,2740.65×
West Virginia2,0221.02×
Utah1,7610.46×
Wyoming1,6742.65×
Mississippi1,5260.43×
Kansas1,4280.42×
Kentucky1,3680.26×
Washington, District of Columbia1,1960.93×
North Dakota8140.93×
Arkansas7870.22×
Vermont7591.01×
Alaska7350.81×
Idaho6800.32×
New Hampshire4960.3×
Delaware4840.41×
Hawaii4700.26×
Maine3410.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Travelodge audience
BrandAffinityCategory
Amores perros553.63×Movies & TV
United States Hockey League518.8×Sports
University of the Fraser Valley84.24×Business & Career
Rangers FC110.88×Sports
Celtic FC68.81×Sports
MacEwan University268.75×Business & Career
Nipissing University246.55×Business & Career
Military Cruise Deals / My Cruise Club77.73×
Wilfrid Laurier University221.42×Business & Career
Goalkeeper (association football)20×Sports
TeachHUB16.63×Business & Career
Hiring Our Heroes128.78×
Kwantlen Polytechnic University191.69×Business & Career
International security20×Politics & Society
Days Inn27.84×Travel & Leisure
Carleton University67.07×Business & Career
Amateur boxing15.29×Sports
Wingate By Wyndham48.4×Travel & Leisure
Motel 614.82×Travel & Leisure
Kristaps Porziņģis19.14×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Travelodge audience
TraitClusterScore
TravellingTHRILL2.15
Quality AwarenessPREMIUM1.81
Career OrientationPOWER1.59
Family OrientationCONSERVATISM1.55
SustainabilityBALANCE1.51
Need for SecurityCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Travelodge
CountryShare
United Kingdom82.4%
United States3.5%
Canada1.7%

See Travelodge audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Travelodge have in United States?

Travelodge has an estimated audience of 426,385 people in United States, concentrated in California and Michigan.

What is the gender split and age of Travelodge fans?

60.2% of Travelodge fans are female, 39.8% are male, with an average age of 39.6 years.

Which brands do Travelodge fans like most?

Travelodge fans show strongest brand affinity for Amores perros (553.63×), United States Hockey League (518.8×), and University of the Fraser Valley (84.24×) over the country average.

Where do Travelodge fans live in United States?

Travelodge fans in United States are most concentrated in California (reach 95,009), Michigan (reach 29,430), and Florida (reach 25,143). These three regions account for the largest share of the active audience.

What other brands do Travelodge fans also like?

Beyond Travelodge itself, the audience over-indexes on United States Hockey League (518.8×), University of the Fraser Valley (84.24×), Rangers FC (110.88×), and Celtic FC (68.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Travelodge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.