International security Audience in United States

International security logo

International security has an estimated audience of 2,978,268 people in United States. 22.5% are female, 77.5% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Hebe, Product design, nbc chicago, Emperor Entertainment Group.

The average International security fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Hebe, Product design, with strongest over-indexing on Urban Outfitters (4.97× the country average). Demographically, the International security audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of International security fans

Demographic split for International security audience in United States
MetricValue
Female22.5%
Male77.5%
Average age39.2
Estimated audience size2,978,268

Audience persona

The typical International security fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for International security in United States
RegionReachAffinity
California247,6230.76×
Texas179,4350.7×
New York140,0000.84×
Virginia98,4891.36×
Florida91,6030.45×
Massachusetts65,7551.12×
Georgia64,2940.7×
Pennsylvania48,7810.49×
Illinois48,1000.48×
Maryland46,6070.91×
Washington, District of Columbia41,9854.69×
North Carolina41,0080.46×
New Jersey33,3810.44×
Washington32,6570.55×
Alabama32,4180.78×
Colorado29,1970.62×
Ohio28,9840.32×
Michigan27,5420.35×
Arizona25,1260.41×
Indiana22,7620.42×
Mississippi22,3820.91×
Kentucky20,7320.56×
Oregon20,6750.61×
Louisiana19,9010.52×
Arkansas19,8840.81×
Oklahoma19,4460.59×
South Carolina18,9820.42×
Connecticut18,6070.62×
West Virginia18,4781.33×
Alaska18,4392.89×
Missouri17,9110.37×
Tennessee17,6480.3×
South Dakota17,3082.51×
Nevada17,2460.6×
Kansas17,0670.73×
Idaho17,0631.14×
Hawaii16,3001.27×
Iowa16,2030.66×
Montana16,0741.95×
Wisconsin15,6550.35×
North Dakota15,4482.52×
New Hampshire15,2251.3×
Minnesota15,1520.36×
Nebraska14,9081×
New Mexico14,8310.99×
Rhode Island14,7011.55×
Maine14,6931.38×
Utah14,5070.54×
Vermont14,4602.77×
Delaware13,1661.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International security audience
BrandAffinityCategory
Urban Outfitters4.97×Shopping
Hebe14.83×Home & Garden
Product design3.3×Business & Career
nbc chicago7.82×Movies & TV
Emperor Entertainment Group15.83×Business & Career
Minnesota1.84×Travel & Leisure
Pro-Ject3.46×Music & Radio
Israel1.79×Travel & Leisure
Nationality1.57×Politics & Society
UK garage3.72×Music & Radio
3D printing1.72×Technology & Electronics
Nebraska Cornhuskers football2.42×Sports
Jesse Plemons2.3×Movies & TV
South Asian cuisine5.51×Food & Beverages
Glossier3.21×Beauty & Wellness
Winemaking2.68×Food & Beverages
Stamp collecting2.73×Home & Garden
Jeep Wagoneer3.27×Cars & Mobility
Monogram2.2×Home & Garden
Vocal harmony2.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International security audience
TraitClusterScore
PatriotismCONSERVATISM4.79
Need for SecurityCONSERVATISM3.02
Career OrientationPOWER1.86
IndividualismJOY1.72
Convenience OrientationPREMIUM1.52
Risk AppetiteTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for International security
CountryShare
United States52.8%
Brazil5.9%
Mexico5.4%

See International security audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does International security have in United States?

International security has an estimated audience of 2,978,268 people in United States, concentrated in California and Texas.

What is the gender split and age of International security fans?

22.5% of International security fans are female, 77.5% are male, with an average age of 39.2 years.

Which brands do International security fans like most?

International security fans show strongest brand affinity for Urban Outfitters (4.97×), Hebe (14.83×), and Product design (3.3×) over the country average.

Where do International security fans live in United States?

International security fans in United States are most concentrated in California (reach 247,623), Texas (reach 179,435), and New York (reach 140,000). These three regions account for the largest share of the active audience.

What other brands do International security fans also like?

Beyond International security itself, the audience over-indexes on Hebe (14.83×), Product design (3.3×), nbc chicago (7.82×), and Emperor Entertainment Group (15.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.