Rascasse Audience Intelligence

International security Audience in United States

A data profile of the people who buy, follow and care about International security in United States — modelled from more than twelve digital signal sources. International security has an estimated audience of 2,978,268 people in United States.

#5139among Topic in United States#678in Politics & Society

The average International security fan in United States is 39.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Borussia Dortmund, Public security, Celtic FC, with strongest over-indexing on Borussia Dortmund (16.75× the country average).

Demographically, the International security audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical International security fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International security profile in United States.

Audience size
3M
in United States
Gender
22.5%♀
77.5% male
Age
39.2
average years
Country rank
#10379
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International security fans

22.5% are female, 77.5% are male, average age 39.2.

Fig. 02

Gender split

22.5%
Female
77.5%
Male
Demographic split for International security audience in United States
MetricValue
Female22.5%
Male77.5%
Average age39.2
Estimated audience size2,978,268
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the International security audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3918%
40-4921%
50+22%
Fig. 04

Worldwide distribution

52.8%

of the worldwide International security audience comes from United States.

Worldwide audience distribution share by country for International security
CountryShare
United States52.8%
Brazil5.9%
Mexico5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International security audience in United States is strongest.

Fig. 05

Top regions by affinity

International security fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K2.93×
02Alaska~8K1.33×
03Vermont~7K1.33×
04Virginia~90K1.28×
05South Dakota~9K1.25×
06North Dakota~7K1.17×
07Delaware~9K1.15×
08Rhode Island~10K1.14×
09Montana~9K1.11×
10Maine~10K1.08×
11West Virginia~10K1.06×
12Hawaii~10K1.06×
13New Hampshire~10K1.05×
14Massachusetts~60K1.03×
15Idaho~20K1.02×
16New Mexico~20K1.02×
17Mississippi~20K1.00×
18Nebraska~10K1.00×
19Arkansas~20K0.97×
20Maryland~50K0.96×
21Kansas~20K0.95×
22Iowa~20K0.94×
23Oklahoma~30K0.93×
24Alabama~40K0.92×
25Nevada~30K0.92×
26Utah~20K0.92×
27Louisiana~40K0.91×
28Kentucky~30K0.91×
29Connecticut~30K0.91×
30Oregon~30K0.90×
31Colorado~40K0.88×
32South Carolina~40K0.88×
33Wisconsin~40K0.88×
34Missouri~40K0.87×
35Minnesota~40K0.87×
36Tennessee~50K0.86×
37Indiana~50K0.86×
38New York~100K0.85×
39Georgia~80K0.85×
40California~300K0.84×
41Arizona~50K0.84×
42Washington~50K0.83×
43Michigan~60K0.81×
44New Jersey~60K0.80×
45Pennsylvania~80K0.79×
46Ohio~70K0.79×
47North Carolina~70K0.79×
48Illinois~80K0.78×
49Texas~200K0.77×
50Florida~100K0.69×
Fig. 06

Affinity by region

Affinity by region — International security, United States
0.69×1.00×2.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International security audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International security audience
#·InterestCategoryAffinity×
01Celtic FCSports25.28×
02SC FreiburgSports20.00×
03TravelodgeTravel & Leisure20.00×
04Watford F.C.Sports20.00×
05Borussia DortmundSports16.75×
06DiplomacyPolitics & Society13.62×
07War on TerrorPolitics & Society12.35×
08Public securityPolitics & Society8.27×
09Dakota JohnsonMovies & TV7.29×
10United States national football teamSports7.10×
11InternshipBusiness & Career5.95×
12Information securityBusiness & Career5.71×
13Public administrationBusiness & Career4.19×
14Computer securityBusiness & Career3.73×
15Web serverTechnology & Electronics3.44×
16Master of Business AdministrationBusiness & Career3.43×
17Atlanta BravesSports3.43×
18New York PostNews2.64×
19Discount TireShopping2.59×
20Planet FitnessSports1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International security audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International security audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.76×
Need for SecurityCONSERVATISM3.16×
IndividualismJOY1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International security audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
CreativityOPEN0.66×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International security have in United States?

International security has an estimated audience of 2,978,268 people in United States, concentrated in California and Texas.

02

What is the gender split and age of International security fans?

22.5% of International security fans are female, 77.5% are male, with an average age of 39.2 years.

03

Which brands do International security fans like most?

International security fans show strongest brand affinity for Borussia Dortmund (16.75×), Public security (8.27×), and Celtic FC (25.28×) over the country average.

04

Where do International security fans live in United States?

International security fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do International security fans also like?

Beyond International security itself, the audience over-indexes on Public security (8.27×), Celtic FC (25.28×), Dakota Johnson (7.29×), and Information security (5.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See International security audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for International security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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