Rascasse Audience Intelligence

Wingate By Wyndham Target Market in United States

A data profile of the people who buy, follow and care about Wingate By Wyndham in United States — modelled from more than twelve digital signal sources. Wingate By Wyndham has an estimated audience of 339,923 people in United States.

#4689among Brand in United States#3745in Travel & Leisure

The average Wingate By Wyndham fan in United States is 35.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, North Carolina.

Top brand affinities include Drury Hotels, Country Inns & Suites, Courtyard by Marriott, with strongest over-indexing on Drury Hotels (189.24× the country average).

Demographically, the Wingate By Wyndham audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wingate By Wyndham fan in United States is more female, around 35.1 years old, with strong Family Orientation tendencies and a notable affinity for Drury Hotels.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wingate By Wyndham profile in United States.

Audience size
340K
in United States
Gender
56.6%♀
43.4% male
Age
35.1
average years
Country rank
#45316
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wingate By Wyndham

56.6% are female, 43.4% are male, average age 35.1.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Wingate By Wyndham audience in United States
MetricValue
Female56.6%
Male43.4%
Average age35.1
Estimated audience size339,923
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Wingate By Wyndham audience in United States
Age bracketShare%
16-1937%
20-2917%
30-3913%
40-4912%
50+20%
Fig. 04

Worldwide distribution

77.7%

of the worldwide Wingate By Wyndham audience comes from United States.

Worldwide audience distribution share by country for Wingate By Wyndham
CountryShare
United States77.7%
Canada9.1%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wingate By Wyndham audience in United States is strongest.

Fig. 05

Top regions by affinity

Wingate By Wyndham customers by region in United States
#RegionReachAffinity×
01Alaska~3K3.25×
02West Virginia~5K2.69×
03Mississippi~7K2.45×
04South Carolina~10K2.36×
05Georgia~30K2.35×
06Louisiana~10K2.06×
07North Carolina~20K2.05×
08North Dakota~1K1.93×
09Montana~2K1.73×
10Virginia~10K1.66×
11Ohio~20K1.65×
12Arkansas~4K1.47×
13Oklahoma~6K1.46×
14Kentucky~6K1.41×
15Michigan~10K1.40×
16Utah~4K1.35×
17Texas~40K1.27×
18Maryland~8K1.22×
19Colorado~7K1.21×
20Pennsylvania~10K1.12×
21Wyoming<1K1.05×
22Missouri~6K0.96×
23Tennessee~7K0.93×
24Alabama~4K0.88×
25Indiana~6K0.85×
26New Mexico~1K0.80×
27New York~20K0.75×
28Wisconsin~4K0.71×
29Washington, District of Columbia<1K0.70×
30Illinois~8K0.67×
31Arizona~5K0.66×
32Florida~20K0.65×
33South Dakota<1K0.65×
34Delaware<1K0.64×
35Rhode Island<1K0.63×
36Nebraska~1K0.62×
37Hawaii<1K0.62×
38Maine<1K0.62×
39New Hampshire<1K0.60×
40Kansas~2K0.57×
41Idaho<1K0.53×
42Iowa~1K0.50×
43New Jersey~4K0.47×
44Washington~3K0.47×
45Nevada~2K0.44×
46Minnesota~2K0.43×
47Connecticut~1K0.40×
48Oregon~2K0.37×
49Massachusetts~2K0.29×
50California~6K0.16×
Fig. 06

Affinity by region

Affinity by region — Wingate By Wyndham, United States
0.16×1.00×3.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wingate By Wyndham audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wingate By Wyndham audience
#·InterestCategoryAffinity×
01Drury HotelsTravel & Leisure189.24×
02Country Inns & SuitesTravel & Leisure89.90×
03TravelodgeTravel & Leisure48.40×
04Days InnTravel & Leisure45.71×
05Ai WeiweiArts & Culture42.92×
06Courtyard by MarriottTravel & Leisure35.45×
07Four Points by SheratonTravel & Leisure25.54×
08Wyndham Hotels & ResortsTravel & Leisure25.46×
09Bob EvansFood & Beverages20.00×
10Key FoodShopping20.00×
11Hilton Garden InnTravel & Leisure19.03×
12Fairfield Inn by MarriottTravel & Leisure18.76×
13Holiday Inn ExpressTravel & Leisure18.52×
14Paperless PostShopping16.28×
15Motel 6Travel & Leisure15.23×
16Holiday InnTravel & Leisure11.87×
17Best WesternTravel & Leisure10.18×
18HyattTravel & Leisure8.78×
19KetoneHealth5.81×
20Chipotle Mexican GrillFood & Beverages3.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wingate By Wyndham audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wingate By Wyndham audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.36×
Career OrientationPOWER1.72×
PatriotismCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wingate By Wyndham audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Early Adopter MentalityPOWER0.84×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wingate By Wyndham's target market in United States?

Wingate By Wyndham's target market in United States covers an estimated 339,923 people, concentrated in Texas and Georgia.

02

What is the gender split and age of Wingate By Wyndham customers?

56.6% of the Wingate By Wyndham audience are female, 43.4% are male, with an average age of 35.1 years.

03

Which brands do Wingate By Wyndham fans like most?

Wingate By Wyndham fans show strongest brand affinity for Drury Hotels (189.24×), Country Inns & Suites (89.9×), and Courtyard by Marriott (35.45×) over the country average.

04

Where do Wingate By Wyndham fans live in United States?

Wingate By Wyndham fans in United States are most concentrated in Texas (reach ~40K), Georgia (reach ~30K), and North Carolina (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Wingate By Wyndham fans also like?

Beyond Wingate By Wyndham itself, the audience over-indexes on Country Inns & Suites (89.9×), Courtyard by Marriott (35.45×), Days Inn (45.71×), and Bob Evans (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wingate By Wyndham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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