A data profile of the people who buy, follow and care about Ai Weiwei in United States — modelled from more than twelve digital signal sources. Ai Weiwei has an estimated audience of 297,921 people in United States.
The average Ai Weiwei fan in United States is 37.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Washington.
Top brand affinities include Z-Wave, TeamSnap, Hudl, with strongest over-indexing on Z-Wave (351.07× the country average).
Demographically, the Ai Weiwei audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Ai Weiwei fan in United States is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Z-Wave.
The key figures that characterise the Ai Weiwei profile in United States.
55.6% are female, 44.4% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 37.8 |
| Estimated audience size | 297,921 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 20% |
of the worldwide Ai Weiwei audience comes from United States.
| Country | Share |
|---|---|
| United States | 25.1% |
| China | 8.9% |
| Germany | 8.0% |
Where the Ai Weiwei audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~30K | 4.62× | |
| 02 | New York | ~30K | 1.92× | |
| 03 | Washington, District of Columbia | ~2K | 1.91× | |
| 04 | Hawaii | ~2K | 1.74× | |
| 05 | Oregon | ~6K | 1.58× | |
| 06 | California | ~50K | 1.51× | |
| 07 | Rhode Island | ~2K | 1.51× | |
| 08 | Massachusetts | ~9K | 1.45× | |
| 09 | Vermont | <1K | 1.31× | |
| 10 | Maine | ~1K | 1.19× | |
| 11 | Connecticut | ~4K | 1.14× | |
| 12 | Virginia | ~8K | 1.04× | |
| 13 | Colorado | ~5K | 1.03× | |
| 14 | Illinois | ~10K | 1.02× | |
| 15 | Utah | ~3K | 1.01× | |
| 16 | New Jersey | ~8K | 1.00× | |
| 17 | Maryland | ~6K | 1.00× | |
| 18 | New Hampshire | ~1K | 1.00× | |
| 19 | Montana | <1K | 0.99× | |
| 20 | Pennsylvania | ~10K | 0.92× | |
| 21 | Minnesota | ~4K | 0.92× | |
| 22 | New Mexico | ~1K | 0.92× | |
| 23 | Idaho | ~1K | 0.91× | |
| 24 | Alaska | <1K | 0.89× | |
| 25 | Missouri | ~5K | 0.87× | |
| 26 | Kansas | ~2K | 0.86× | |
| 27 | Georgia | ~8K | 0.85× | |
| 28 | North Carolina | ~8K | 0.85× | |
| 29 | North Dakota | <1K | 0.85× | |
| 30 | South Dakota | <1K | 0.83× | |
| 31 | Wisconsin | ~4K | 0.82× | |
| 32 | Michigan | ~7K | 0.79× | |
| 33 | Indiana | ~5K | 0.79× | |
| 34 | Iowa | ~2K | 0.79× | |
| 35 | Arkansas | ~2K | 0.78× | |
| 36 | Delaware | <1K | 0.78× | |
| 37 | Texas | ~20K | 0.77× | |
| 38 | Nebraska | ~1K | 0.77× | |
| 39 | West Virginia | ~1K | 0.76× | |
| 40 | Kentucky | ~3K | 0.75× | |
| 41 | Tennessee | ~5K | 0.72× | |
| 42 | Ohio | ~7K | 0.71× | |
| 43 | Arizona | ~5K | 0.71× | |
| 44 | Nevada | ~2K | 0.71× | |
| 45 | Florida | ~10K | 0.69× | |
| 46 | South Carolina | ~3K | 0.69× | |
| 47 | Louisiana | ~3K | 0.69× | |
| 48 | Mississippi | ~2K | 0.68× | |
| 49 | Oklahoma | ~2K | 0.66× | |
| 50 | Alabama | ~3K | 0.64× |
The strongest cross-interests of the Ai Weiwei audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public Mobile | Technology & Electronics | 360.73× | ||
| 02 | Z-Wave | Technology & Electronics | 351.07× | ||
| 03 | Wind Mobile | Business & Career | 327.92× | ||
| 04 | Koodo Mobile | Technology & Electronics | 312.35× | ||
| 05 | Hong Kong Island | Travel & Leisure | 210.92× | ||
| 06 | China UnionPay | Business & Career | 170.46× | ||
| 07 | Shanghai Disneyland Park | Travel & Leisure | 143.37× | ||
| 08 | Shanghai Masters (tennis) | Sports | 127.50× | ||
| 09 | Duffy the Disney Bear | Movies & TV | 120.14× | ||
| 10 | TeamSnap | Sports | 115.96× | ||
| 11 | La Banque postale | Business & Career | 67.17× | ||
| 12 | Great Wall of China | Travel & Leisure | 66.80× | ||
| 13 | Hong Kong Disneyland Resort | Travel & Leisure | 65.04× | ||
| 14 | Elmer's | Home & Garden | 63.43× | ||
| 15 | The Square (2013 film) | Movies & TV | 60.76× | ||
| 16 | George Bernard Shaw | Literature | 56.64× | ||
| 17 | Valentin Vacherot | Sports | 43.38× | ||
| 18 | Hudl | Sports | 35.54× | ||
| 19 | Wyndham Rewards | Shopping | 31.65× | ||
| 20 | Yayoi Kusama | Arts & Culture | 25.40× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.69× | |
| Mindfulness | BALANCE | 1.44× | |
| Sustainability | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.74× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Tradition | CONSERVATISM | 0.77× |
Ai Weiwei has an estimated audience of 297,921 people in United States, concentrated in California and New York.
55.6% of Ai Weiwei fans are female, 44.4% are male, with an average age of 37.8 years.
Ai Weiwei fans show strongest brand affinity for Z-Wave (351.07×), TeamSnap (115.96×), and Hudl (35.54×) over the country average.
Ai Weiwei fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Washington (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Ai Weiwei itself, the audience over-indexes on TeamSnap (115.96×), Hudl (35.54×), Public Mobile (360.73×), and Shanghai Disneyland Park (143.37×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ai Weiwei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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