Ai Weiwei Audience in United States

Ai Weiwei logo

Ai Weiwei has an estimated audience of 322,267 people in United States. 55.6% are female, 44.4% are male, average age 37.8. Top regions: California, New York, Washington. Top brand affinities: Z-Wave, TeamSnap, Hudl, Public Mobile, Shanghai Disneyland Park.

The average Ai Weiwei fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Washington. Top brand affinities include Z-Wave, TeamSnap, Hudl, with strongest over-indexing on Z-Wave (351.07× the country average). Demographically, the Ai Weiwei audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Person · Subtype: Artist

Demographics of Ai Weiwei fans

Demographic split for Ai Weiwei audience in United States
MetricValue
Female55.6%
Male44.4%
Average age37.8
Estimated audience size322,267

Audience persona

The typical Ai Weiwei fan in United States is more female, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Z-Wave.

Top regions in United States

Top regions ranked by reach for Ai Weiwei in United States
RegionReachAffinity
California57,8511.63×
New York40,3312.24×
Washington32,1784.98×
Texas20,3300.73×
Florida15,8380.73×
Illinois11,4111.06×
Massachusetts10,3421.63×
Pennsylvania10,0120.92×
Georgia8,8600.89×
New Jersey8,5851.05×
North Carolina8,0350.83×
Virginia7,9851.02×
Ohio6,9710.7×
Michigan6,5290.77×
Oregon6,2571.69×
Maryland5,7991.05×
Colorado5,3091.05×
Tennessee4,5740.71×
Missouri4,4000.85×
Arizona4,3790.67×
Indiana4,3650.74×
Minnesota4,2700.92×
Wisconsin3,9350.81×
Connecticut3,7161.15×
Utah3,0031.04×
South Carolina2,7280.56×
Kentucky2,6960.67×
Louisiana2,5100.6×
Alabama2,4000.53×
Washington, District of Columbia2,2072.28×
Kansas2,0480.81×
Rhode Island1,8671.82×
Hawaii1,8431.33×
Nevada1,8380.59×
Oklahoma1,7590.49×
Iowa1,6770.63×
Arkansas1,6260.61×
New Mexico1,5350.95×
Maine1,3671.18×
Idaho1,3500.84×
New Hampshire1,1250.89×
Nebraska9850.61×
Mississippi9340.35×
Vermont7921.4×
West Virginia7230.48×
Montana7130.8×
Alaska4330.63×
Delaware4240.48×
North Dakota3900.59×
Wyoming3380.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ai Weiwei audience
BrandAffinityCategory
Z-Wave351.07×Technology & Electronics
TeamSnap115.96×Sports
Hudl35.54×Sports
Public Mobile360.73×Technology & Electronics
Shanghai Disneyland Park143.37×Travel & Leisure
Hong Kong Island210.92×Travel & Leisure
Koodo Mobile312.35×Technology & Electronics
Great Wall of China66.8×Travel & Leisure
Wind Mobile327.92×Business & Career
Hong Kong Disneyland Resort65.04×Travel & Leisure
Shanghai Masters (tennis)127.5×Sports
The Square (2013 film)60.76×Movies & TV
Duffy the Disney Bear120.14×Movies & TV
China UnionPay170.46×Business & Career
Wyndham Rewards31.65×Shopping
La Banque postale67.17×Business & Career
Wingate By Wyndham42.92×Travel & Leisure
George Bernard Shaw56.64×Literature
Motel 612.82×Travel & Leisure
Bank of Communications124.36×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ai Weiwei audience
TraitClusterScore
IndulgenceJOY5.9
Design AffinityPREMIUM2.45
SustainabilityBALANCE2.42
Urban LifestyleOPEN2.15
Pet OwnershipJOY1.97
IndividualismJOY1.95

Worldwide distribution

Worldwide audience distribution share by country for Ai Weiwei
CountryShare
United States27.0%
China8.9%
Germany8.0%

See Ai Weiwei audiences in other countries

More Artist audiences in United States

Frequently asked questions

How many fans does Ai Weiwei have in United States?

Ai Weiwei has an estimated audience of 322,267 people in United States, concentrated in California and New York.

What is the gender split and age of Ai Weiwei fans?

55.6% of Ai Weiwei fans are female, 44.4% are male, with an average age of 37.8 years.

Which brands do Ai Weiwei fans like most?

Ai Weiwei fans show strongest brand affinity for Z-Wave (351.07×), TeamSnap (115.96×), and Hudl (35.54×) over the country average.

Where do Ai Weiwei fans live in United States?

Ai Weiwei fans in United States are most concentrated in California (reach 57,851), New York (reach 40,331), and Washington (reach 32,178). These three regions account for the largest share of the active audience.

What other brands do Ai Weiwei fans also like?

Beyond Ai Weiwei itself, the audience over-indexes on TeamSnap (115.96×), Hudl (35.54×), Public Mobile (360.73×), and Shanghai Disneyland Park (143.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ai Weiwei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.