Rascasse Audience Intelligence

Hong Kong Disneyland Resort Audience in United States

A data profile of the people who buy, follow and care about Hong Kong Disneyland Resort in United States — modelled from more than twelve digital signal sources. Hong Kong Disneyland Resort has an estimated audience of 626,727 people in United States.

#28among Theme park in United States#3181among POI in United States#2499in Travel & Leisure

The average Hong Kong Disneyland Resort fan in United States is 38.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Disneyland Paris, Disney Store, Taron Egerton, with strongest over-indexing on Disneyland Paris (30.7× the country average).

Demographically, the Hong Kong Disneyland Resort audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Spirituality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hong Kong Disneyland Resort fan in United States is balanced, around 38.7 years old, with strong Spirituality tendencies and a notable affinity for Disneyland Paris.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hong Kong Disneyland Resort profile in United States.

Audience size
627K
in United States
Gender
52.6%♀
47.4% male
Age
38.7
average years
Country rank
#31969
POI in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hong Kong Disneyland Resort fans

52.6% are female, 47.4% are male, average age 38.7.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Hong Kong Disneyland Resort audience in United States
MetricValue
Female52.6%
Male47.4%
Average age38.7
Estimated audience size626,727
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Hong Kong Disneyland Resort audience in United States
Age bracketShare%
16-1924%
20-2916%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Hong Kong Disneyland Resort audience comes from United States.

Worldwide audience distribution share by country for Hong Kong Disneyland Resort
CountryShare
Hong Kong28.3%
United States20.3%
Japan13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hong Kong Disneyland Resort audience in United States is strongest.

Fig. 05

Top regions by affinity

Hong Kong Disneyland Resort fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~3K1.22×
02California~80K1.21×
03Maine~3K1.19×
04New Hampshire~3K1.18×
05Alaska~2K1.15×
06Idaho~4K1.14×
07Washington, District of Columbia~2K1.14×
08New Mexico~4K1.12×
09Nebraska~3K1.10×
10Delaware~2K1.09×
11Mississippi~6K1.08×
12Montana~2K1.07×
13Arkansas~5K1.05×
14South Dakota~2K1.05×
15Vermont~1K1.05×
16West Virginia~3K1.04×
17North Dakota~1K1.04×
18Kansas~5K1.03×
19Rhode Island~2K1.02×
20Oklahoma~7K1.01×
21Iowa~5K1.01×
22Nevada~6K1.00×
23Utah~6K1.00×
24Florida~40K0.97×
25Louisiana~8K0.97×
26Arizona~10K0.96×
27Kentucky~8K0.96×
28Connecticut~6K0.96×
29Oregon~7K0.95×
30Alabama~8K0.94×
31Michigan~20K0.93×
32Washington~10K0.93×
33South Carolina~9K0.93×
34Missouri~9K0.91×
35Wisconsin~9K0.91×
36Indiana~10K0.90×
37Minnesota~8K0.90×
38Tennessee~10K0.89×
39Maryland~10K0.89×
40Colorado~9K0.89×
41Massachusetts~10K0.88×
42New York~30K0.85×
43Georgia~20K0.85×
44New Jersey~10K0.85×
45Virginia~10K0.85×
46Ohio~20K0.84×
47North Carolina~20K0.84×
48Pennsylvania~20K0.82×
49Illinois~20K0.82×
50Texas~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Hong Kong Disneyland Resort, United States
0.73×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hong Kong Disneyland Resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hong Kong Disneyland Resort audience
#·InterestCategoryAffinity×
01Ai WeiweiArts & Culture65.04×
02Disneyland ParisTravel & Leisure30.70×
03Porco RossoMovies & TV27.45×
04Taron EgertonMovies & TV20.00×
05CubismArts & Culture20.00×
06Disney StoreShopping19.48×
07Dan StevensMovies & TV17.23×
08Comic science fictionLiterature16.15×
09ZootopiaMovies & TV14.30×
10Disney Vacation ClubTravel & Leisure10.23×
11Ratatouille (film)Movies & TV8.97×
12Minnie MouseMovies & TV8.80×
13Mickey MouseMovies & TV7.78×
14MonstersMovies & TV6.90×
15Catherine O'HaraMovies & TV6.43×
16LegoKids & Family5.19×
17DisneylandTravel & Leisure4.72×
18Theme parksTravel & Leisure4.17×
19KFCFood & Beverages3.44×
20IKEAHome & Garden2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hong Kong Disneyland Resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hong Kong Disneyland Resort audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.78×
CreativityOPEN1.45×
IndulgenceJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hong Kong Disneyland Resort audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.87×
Quality AwarenessPREMIUM0.96×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hong Kong Disneyland Resort have in United States?

Hong Kong Disneyland Resort has an estimated audience of 626,727 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Hong Kong Disneyland Resort fans?

52.6% of Hong Kong Disneyland Resort fans are female, 47.4% are male, with an average age of 38.7 years.

03

Which brands do Hong Kong Disneyland Resort fans like most?

Hong Kong Disneyland Resort fans show strongest brand affinity for Disneyland Paris (30.7×), Disney Store (19.48×), and Taron Egerton (20×) over the country average.

04

Where do Hong Kong Disneyland Resort fans live in United States?

Hong Kong Disneyland Resort fans in United States are most concentrated in California (reach ~80K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hong Kong Disneyland Resort fans also like?

Beyond Hong Kong Disneyland Resort itself, the audience over-indexes on Disney Store (19.48×), Taron Egerton (20×), Zootopia (14.3×), and Ai Weiwei (65.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hong Kong Disneyland Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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