Scott Adams Audience in United States

Scott Adams has an estimated audience of 3,138,854 people in United States. 34.7% are female, 65.3% are male, average age 46.7. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Google Maps, Capital One, Scooby-Doo, Autism Awareness.

The average Scott Adams fan in United States is 46.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Google Maps, Capital One, with strongest over-indexing on Indeed.com (4.77× the country average). Demographically, the Scott Adams audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Artist

Demographics of Scott Adams fans

Demographic split for Scott Adams audience in United States
MetricValue
Female34.7%
Male65.3%
Average age46.7
Estimated audience size3,138,854

Audience persona

The typical Scott Adams fan in United States is more male, around 46.7 years old, with strong Risk Appetite tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Scott Adams in United States
RegionReachAffinity
California399,6481.16×
Texas188,7670.7×
Florida169,2390.8×
New York163,5790.93×
Illinois152,5931.46×
Ohio142,3871.47×
Pennsylvania116,7911.11×
Virginia103,2431.35×
New Jersey91,2401.14×
Washington80,7361.28×
Missouri72,3751.43×
Michigan70,5430.86×
Minnesota67,1591.49×
Massachusetts65,5281.06×
Georgia65,1330.67×
North Carolina65,0000.69×
Colorado59,6951.21×
Oregon57,9241.61×
Indiana57,7471.01×
Arizona57,1530.89×
Maryland50,8370.94×
Tennessee43,0620.68×
Kentucky42,4891.08×
Wisconsin35,9850.76×
South Carolina31,1020.66×
Alabama28,4210.65×
Kansas27,5251.11×
Oklahoma27,2890.78×
Connecticut26,8130.85×
Utah24,0800.86×
Arkansas22,4900.87×
Louisiana20,5280.51×
Mississippi19,2210.74×
Montana18,6012.14×
Nevada17,1840.57×
Iowa16,6290.64×
Idaho16,6191.06×
New Hampshire14,7481.19×
Maine14,5401.29×
Hawaii14,3391.06×
Delaware11,5821.34×
Nebraska11,1630.71×
Rhode Island10,6231.06×
New Mexico10,3280.66×
Washington, District of Columbia10,3041.09×
Vermont9,9191.8×
West Virginia8,3210.57×
Alaska5,6970.85×
Wyoming4,6180.99×
North Dakota4,0450.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scott Adams audience
BrandAffinityCategory
Indeed.com4.77×Business & Career
Google Maps4.07×Internet & Social Media
Capital One3.58×Business & Career
Scooby-Doo4.42×Movies & TV
Autism Awareness6.5×Health
Diabetes mellitus awareness4.61×Health
Singer-songwriter2.5×Music & Radio
Kia Sportage12.79×Cars & Mobility
United States Postal Service2.48×Business & Career
CarGurus3.53×Cars & Mobility
Horoscope5.23×Health
Microblogging4.83×Technology & Electronics
MSN2.08×News
AccuWeather3.34×Home & Garden
Circle K3.53×Shopping
Hobby Lobby1.9×Home & Garden
Fast food1.74×Food & Beverages
Diane Keaton2.94×Movies & TV
Golf1.67×Sports
Google News2.65×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scott Adams audience
TraitClusterScore
Risk AppetiteTHRILL1.59
PatriotismCONSERVATISM1.42
Luxury OrientationPREMIUM1.42
DIY MentalityTHRILL1.36
Need for SecurityCONSERVATISM1.27
Family OrientationCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Scott Adams
CountryShare
United States90.0%
United Kingdom5.0%
Germany1.5%

See Scott Adams audiences in other countries

More Artist audiences in United States

Frequently asked questions

How many fans does Scott Adams have in United States?

Scott Adams has an estimated audience of 3,138,854 people in United States, concentrated in California and Texas.

What is the gender split and age of Scott Adams fans?

34.7% of Scott Adams fans are female, 65.3% are male, with an average age of 46.7 years.

Which brands do Scott Adams fans like most?

Scott Adams fans show strongest brand affinity for Indeed.com (4.77×), Google Maps (4.07×), and Capital One (3.58×) over the country average.

Where do Scott Adams fans live in United States?

Scott Adams fans in United States are most concentrated in California (reach 399,648), Texas (reach 188,767), and Florida (reach 169,239). These three regions account for the largest share of the active audience.

What other brands do Scott Adams fans also like?

Beyond Scott Adams itself, the audience over-indexes on Google Maps (4.07×), Capital One (3.58×), Scooby-Doo (4.42×), and Autism Awareness (6.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scott Adams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.