Rascasse Audience Intelligence

Scott Adams Audience in United States

A data profile of the people who buy, follow and care about Scott Adams in United States — modelled from more than twelve digital signal sources. Scott Adams has an estimated audience of 2,737,614 people in United States.

#1among Artist in United States#1777among Person in United States#185in Literature

The average Scott Adams fan in United States is 46.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Weather forecasting, Renewable energy, with strongest over-indexing on FedEx (4.65× the country average).

Demographically, the Scott Adams audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scott Adams fan in United States is more male, around 46.7 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Literature · Type: Person · Subtype: Artist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scott Adams profile in United States.

Audience size
2.7M
in United States
Gender
34.7%♀
65.3% male
Age
46.7
average years
Country rank
#11086
Person in United States
Fig. 01

Search interest · 12-month trend

-82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scott Adams fans

34.7% are female, 65.3% are male, average age 46.7.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for Scott Adams audience in United States
MetricValue
Female34.7%
Male65.3%
Average age46.7
Estimated audience size2,737,614
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Scott Adams audience in United States
Age bracketShare%
16-196%
20-2912%
30-3918%
40-4929%
50+36%
Fig. 04

Worldwide distribution

88.8%

of the worldwide Scott Adams audience comes from United States.

Worldwide audience distribution share by country for Scott Adams
CountryShare
United States88.8%
United Kingdom5.4%
Germany1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scott Adams audience in United States is strongest.

Fig. 05

Top regions by affinity

Scott Adams fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~50K1.32×
02Montana~10K1.29×
03Idaho~20K1.23×
04Washington~80K1.22×
05Minnesota~50K1.21×
06New Hampshire~10K1.19×
07Vermont~6K1.18×
08Pennsylvania~100K1.16×
09Ohio~100K1.16×
10Illinois~100K1.13×
11Maine~10K1.11×
12Virginia~80K1.10×
13Missouri~60K1.10×
14Oklahoma~40K1.08×
15Arizona~70K1.07×
16Colorado~50K1.05×
17Massachusetts~60K1.04×
18Utah~30K1.03×
19Michigan~80K1.02×
20New Jersey~80K1.02×
21Nebraska~20K1.02×
22California~300K1.01×
23Maryland~50K1.01×
24Wisconsin~50K1.01×
25Kentucky~40K1.01×
26Washington, District of Columbia~10K1.01×
27Tennessee~60K1.00×
28Connecticut~30K0.99×
29Kansas~20K0.98×
30Delaware~8K0.98×
31Alaska~7K0.97×
32New York~200K0.96×
33Rhode Island~10K0.96×
34West Virginia~10K0.95×
35Florida~200K0.94×
36Nevada~30K0.94×
37Indiana~50K0.93×
38South Dakota~7K0.93×
39Arkansas~20K0.90×
40South Carolina~40K0.89×
41Iowa~20K0.89×
42North Dakota~6K0.89×
43North Carolina~80K0.88×
44New Mexico~10K0.87×
45Georgia~80K0.86×
46Alabama~40K0.86×
47Texas~200K0.85×
48Hawaii~10K0.85×
49Mississippi~20K0.82×
50Louisiana~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Scott Adams, United States
0.80×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scott Adams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scott Adams audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility13.06×
02Elderly careHealth10.88×
03Meet the RobinsonsMovies & TV8.67×
04United States national football teamSports7.92×
05Weather forecastingHome & Garden6.08×
06Renewable energyBusiness & Career4.92×
07FedExBusiness & Career4.65×
08Solar energyHome & Garden3.75×
09LinkedInInternet & Social Media3.70×
10Masters TournamentSports3.19×
11RedditInternet & Social Media2.81×
12InnovationBusiness & Career2.46×
13Scooby-DooMovies & TV2.45×
14McDonald'sFood & Beverages2.18×
15PodcastMusic & Radio2.12×
16PinterestInternet & Social Media2.08×
17United States Postal ServiceBusiness & Career1.97×
18Mortgage loansBusiness & Career1.92×
19ReligionBusiness & Career1.67×
20BarbecueFood & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scott Adams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scott Adams audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.92×
PatriotismCONSERVATISM1.97×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scott Adams audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.77×
Pet OwnershipJOY0.78×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scott Adams have in United States?

Scott Adams has an estimated audience of 2,737,614 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scott Adams fans?

34.7% of Scott Adams fans are female, 65.3% are male, with an average age of 46.7 years.

03

Which brands do Scott Adams fans like most?

Scott Adams fans show strongest brand affinity for FedEx (4.65×), Weather forecasting (6.08×), and Renewable energy (4.92×) over the country average.

04

Where do Scott Adams fans live in United States?

Scott Adams fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Scott Adams fans also like?

Beyond Scott Adams itself, the audience over-indexes on Weather forecasting (6.08×), Renewable energy (4.92×), Reddit (2.81×), and ExxonMobil (13.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Scott Adams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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