Jaw Audience in United States

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Jaw has an estimated audience of 4,444,315 people in United States. 58.7% are female, 41.3% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Goop, Hibachi, Google Home.

The average Jaw fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Jaw audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Artist

Demographics of Jaw fans

Demographic split for Jaw audience in United States
MetricValue
Female58.7%
Male41.3%
Average age41.9
Estimated audience size4,444,315

Audience persona

The typical Jaw fan in United States is more female, around 41.9 years old, with strong Pet Ownership tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Jaw in United States
RegionReachAffinity
California497,1281.02×
Texas353,7820.93×
Florida342,0281.14×
New York258,9731.04×
Pennsylvania173,2561.16×
Massachusetts145,1281.66×
Ohio145,0261.06×
North Carolina139,8961.05×
Illinois139,4420.94×
New Jersey133,5751.18×
Georgia125,8650.92×
Michigan111,8880.96×
Virginia106,8730.99×
Washington87,8060.98×
Tennessee86,5330.97×
Arizona83,4700.92×
Indiana80,3520.99×
Missouri72,7631.02×
Alabama71,4111.15×
South Carolina69,8401.04×
Colorado67,9880.97×
Maryland67,9670.89×
Minnesota63,9991.01×
Wisconsin62,0570.93×
Kentucky57,8911.04×
Connecticut55,7581.25×
Oregon50,9991×
Louisiana49,9850.87×
Nevada47,6231.11×
Oklahoma45,4450.92×
Utah38,3380.96×
Arkansas33,4400.91×
Iowa32,7340.89×
Kansas30,8270.88×
Mississippi27,6200.75×
Hawaii23,2121.22×
New Hampshire22,8611.31×
Maine20,6981.3×
Idaho20,4970.92×
West Virginia20,1990.98×
Rhode Island19,7791.4×
Nebraska18,9180.85×
New Mexico17,5560.79×
Delaware11,9760.98×
Washington, District of Columbia10,6820.8×
Montana10,6380.86×
Vermont7,8951.01×
Alaska7,8730.83×
North Dakota7,3720.81×
South Dakota7,2940.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jaw audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵7.72×Movies & TV
Goop10.81×Internet & Social Media
Hibachi12.8×Food & Beverages
Google Home10.46×Technology & Electronics
Governor of Michigan10.64×Politics & Society
Grinch4.81×Movies & TV
Vocal harmony5.19×Music & Radio
Grace Slick9.96×Music & Radio
headspace10.15×Health
Wok6.98×Food & Beverages
Throne of Glass7.72×Literature
Cherish (group)10.4×Music & Radio
No Escape (1994 film)10.29×Movies & TV
The Halal Guys5.96×Food & Beverages
Jingoism1.91×Politics & Society
Hipster7.82×Politics & Society
Fairy godmother5.87×Literature
Ira Glass12.47×Music & Radio
Guitarist (magazine)8.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jaw audience
TraitClusterScore
Pet OwnershipJOY1.23
IndulgenceJOY1.19
Luxury OrientationPREMIUM1.18
DIY MentalityTHRILL1.17
LGBTQ+ IdentityOPEN1.16
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Jaw
CountryShare
United States40.3%
United Kingdom10.5%
Germany5.0%

See Jaw audiences in other countries

More Artist audiences in United States

Frequently asked questions

How many fans does Jaw have in United States?

Jaw has an estimated audience of 4,444,315 people in United States, concentrated in California and Texas.

What is the gender split and age of Jaw fans?

58.7% of Jaw fans are female, 41.3% are male, with an average age of 41.9 years.

Which brands do Jaw fans like most?

Jaw fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (7.72×), and Goop (10.81×) over the country average.

Where do Jaw fans live in United States?

Jaw fans in United States are most concentrated in California (reach 497,128), Texas (reach 353,782), and Florida (reach 342,028). These three regions account for the largest share of the active audience.

What other brands do Jaw fans also like?

Beyond Jaw itself, the audience over-indexes on Lulu 黃路梓茵 (7.72×), Goop (10.81×), Hibachi (12.8×), and Google Home (10.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.