Shanghai Disneyland Park Audience in United States

Shanghai Disneyland Park has an estimated audience of 320,485 people in United States. 65.2% are female, 34.8% are male, average age 42.0. Top regions: California, Florida, Texas. Top brand affinities: Disneyland Paris, Jewel-Osco, Donald Duck, Indeed.com, Texas Roadhouse.

The average Shanghai Disneyland Park fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Disneyland Paris, Jewel-Osco, Donald Duck, with strongest over-indexing on Disneyland Paris (59.78× the country average). Demographically, the Shanghai Disneyland Park audience skews more female with an average age of 42.0, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Shanghai Disneyland Park fans

Demographic split for Shanghai Disneyland Park audience in United States
MetricValue
Female65.2%
Male34.8%
Average age42.0
Estimated audience size320,485

Audience persona

The typical Shanghai Disneyland Park fan in United States is more female, around 42.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Disneyland Paris.

Top regions in United States

Top regions ranked by reach for Shanghai Disneyland Park in United States
RegionReachAffinity
California122,1563.47×
Florida45,5042.1×
Texas25,2520.92×
New York19,3791.08×
Washington11,1131.73×
Arizona10,1021.54×
Illinois9,5850.9×
Pennsylvania8,6060.8×
Georgia8,4630.86×
New Jersey8,2541.01×
North Carolina7,3100.76×
Michigan7,2750.87×
Utah6,7322.35×
Virginia6,6880.86×
Nevada6,5422.11×
Massachusetts6,4981.03×
Ohio6,3730.65×
Hawaii5,1983.77×
Oregon5,0731.38×
Tennessee4,9330.77×
Colorado4,7080.93×
Indiana4,6190.79×
Maryland4,0600.74×
Missouri3,3180.64×
Kentucky3,2570.81×
Wisconsin3,2260.67×
Alabama3,1860.71×
Louisiana3,1020.75×
South Carolina2,9820.62×
Minnesota2,9820.65×
Connecticut2,6940.84×
Oklahoma2,1250.6×
Iowa1,5680.59×
Idaho1,4370.89×
New Mexico1,4080.88×
Kansas1,3760.54×
Arkansas1,3540.51×
Washington, District of Columbia1,3461.4×
Mississippi1,2030.46×
Rhode Island1,1331.11×
New Hampshire9270.73×
Nebraska8550.53×
West Virginia6950.47×
Delaware6370.72×
Alaska6280.92×
Maine5790.5×
Montana5760.65×
South Dakota3980.54×
North Dakota3600.55×
Wyoming3480.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shanghai Disneyland Park audience
BrandAffinityCategory
Disneyland Paris59.78×Travel & Leisure
Jewel-Osco32.56×Shopping
Donald Duck60.62×Movies & TV
Indeed.com7.88×Business & Career
Texas Roadhouse7.51×Food & Beverages
Google Maps7.05×Internet & Social Media
Disneyland8.03×Travel & Leisure
Capital One5.95×Business & Career
Caitriona Balfe33.88×Fashion & Accessoires
Winnie-the-Pooh24.91×Kids & Family
Crowne Plaza50.81×Travel & Leisure
Ratatouille (film)18.96×Movies & TV
Beetlejuice6.53×Movies & TV
A&W Restaurants27.65×Food & Beverages
Bonefish Grill19.84×Food & Beverages
Enterprise Rent-A-Car7.87×Cars & Mobility
Bibimbap107.48×Food & Beverages
Yankee Stadium35.98×Sports
Porco Rosso60.42×Movies & TV
Google News7.32×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shanghai Disneyland Park audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.69
TravellingTHRILL1.68
TraditionCONSERVATISM1.61
Risk AppetiteTHRILL1.54
Design AffinityPREMIUM1.4
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Shanghai Disneyland Park
CountryShare
Japan28.4%
United States26.4%
Taiwan5.3%

See Shanghai Disneyland Park audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Shanghai Disneyland Park have in United States?

Shanghai Disneyland Park has an estimated audience of 320,485 people in United States, concentrated in California and Florida.

What is the gender split and age of Shanghai Disneyland Park fans?

65.2% of Shanghai Disneyland Park fans are female, 34.8% are male, with an average age of 42.0 years.

Which brands do Shanghai Disneyland Park fans like most?

Shanghai Disneyland Park fans show strongest brand affinity for Disneyland Paris (59.78×), Jewel-Osco (32.56×), and Donald Duck (60.62×) over the country average.

Where do Shanghai Disneyland Park fans live in United States?

Shanghai Disneyland Park fans in United States are most concentrated in California (reach 122,156), Florida (reach 45,504), and Texas (reach 25,252). These three regions account for the largest share of the active audience.

What other brands do Shanghai Disneyland Park fans also like?

Beyond Shanghai Disneyland Park itself, the audience over-indexes on Jewel-Osco (32.56×), Donald Duck (60.62×), Indeed.com (7.88×), and Texas Roadhouse (7.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shanghai Disneyland Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.