Rascasse Audience Intelligence

Shanghai Disneyland Park Audience in United States

A data profile of the people who buy, follow and care about Shanghai Disneyland Park in United States — modelled from more than twelve digital signal sources. Shanghai Disneyland Park has an estimated audience of 320,485 people in United States.

#41among Theme park in United States#5457among POI in United States#3869in Travel & Leisure

The average Shanghai Disneyland Park fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Jon Jones, Disneyland Paris, Jewel-Osco, with strongest over-indexing on Jon Jones (245.28× the country average).

Demographically, the Shanghai Disneyland Park audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shanghai Disneyland Park fan in United States is more female, around 42.0 years old, with strong Tradition tendencies and a notable affinity for Jon Jones.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shanghai Disneyland Park profile in United States.

Audience size
320K
in United States
Gender
65.2%♀
34.8% male
Age
42.0
average years
Country rank
#46724
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shanghai Disneyland Park fans

65.2% are female, 34.8% are male, average age 42.0.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Shanghai Disneyland Park audience in United States
MetricValue
Female65.2%
Male34.8%
Average age42.0
Estimated audience size320,485
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Shanghai Disneyland Park audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3925%
40-4923%
50+23%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Shanghai Disneyland Park audience comes from United States.

Worldwide audience distribution share by country for Shanghai Disneyland Park
CountryShare
Japan28.3%
United States26.3%
Taiwan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shanghai Disneyland Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Shanghai Disneyland Park fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K3.47×
02California~100K3.41×
03Utah~6K2.19×
04Nevada~6K2.02×
05Florida~40K1.89×
06Washington~10K1.75×
07Arizona~10K1.55×
08Oregon~5K1.42×
09Washington, District of Columbia~1K1.15×
10New York~20K1.11×
11Alaska<1K1.03×
12New Jersey~8K0.99×
13Massachusetts~6K0.99×
14Rhode Island~1K0.99×
15Idaho~2K0.97×
16Colorado~5K0.94×
17New Mexico~1K0.93×
18New Hampshire~1K0.92×
19Delaware<1K0.91×
20Vermont<1K0.91×
21North Dakota<1K0.90×
22Texas~20K0.89×
23Georgia~9K0.89×
24South Dakota<1K0.89×
25Connecticut~3K0.88×
26Montana<1K0.88×
27Illinois~9K0.87×
28Michigan~7K0.84×
29Virginia~7K0.84×
30Indiana~5K0.84×
31Maine<1K0.84×
32Kentucky~3K0.83×
33West Virginia~1K0.83×
34Louisiana~3K0.82×
35Pennsylvania~9K0.80×
36Maryland~4K0.80×
37Nebraska~1K0.80×
38Tennessee~5K0.79×
39Alabama~4K0.79×
40Kansas~2K0.79×
41Mississippi~2K0.78×
42Oklahoma~3K0.77×
43Arkansas~2K0.77×
44Iowa~2K0.77×
45Wisconsin~4K0.76×
46North Carolina~7K0.75×
47South Carolina~4K0.75×
48Missouri~4K0.74×
49Minnesota~3K0.74×
50Ohio~7K0.72×
Fig. 06

Affinity by region

Affinity by region — Shanghai Disneyland Park, United States
0.72×1.00×3.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shanghai Disneyland Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shanghai Disneyland Park audience
#·InterestCategoryAffinity×
01Jon JonesSports245.28×
02Ai WeiweiArts & Culture143.37×
03Aquarium of the PacificTravel & Leisure64.60×
04Soldier FieldSports47.64×
05Porco RossoMovies & TV42.78×
06Disneyland ParisTravel & Leisure38.18×
07Jewel-OscoShopping32.10×
08BaubleBarShopping24.37×
09Minnie MouseMovies & TV23.59×
10Bonefish GrillFood & Beverages21.68×
11Ratatouille (film)Movies & TV19.93×
12DollywoodTravel & Leisure18.77×
13WALL-EMovies & TV16.61×
14Disney StoreShopping14.65×
15Anthony JoshuaSports14.01×
16Nothing Bundt CakesFood & Beverages9.95×
17Texas RoadhouseFood & Beverages8.36×
18DisneylandTravel & Leisure6.17×
19Raising Cane's Chicken FingersFood & Beverages5.58×
20Theme parksTravel & Leisure4.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shanghai Disneyland Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shanghai Disneyland Park audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.58×
IndulgenceJOY1.54×
TravellingTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shanghai Disneyland Park audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.87×
Pet OwnershipJOY0.91×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shanghai Disneyland Park have in United States?

Shanghai Disneyland Park has an estimated audience of 320,485 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Shanghai Disneyland Park fans?

65.2% of Shanghai Disneyland Park fans are female, 34.8% are male, with an average age of 42.0 years.

03

Which brands do Shanghai Disneyland Park fans like most?

Shanghai Disneyland Park fans show strongest brand affinity for Jon Jones (245.28×), Disneyland Paris (38.18×), and Jewel-Osco (32.1×) over the country average.

04

Where do Shanghai Disneyland Park fans live in United States?

Shanghai Disneyland Park fans in United States are most concentrated in California (reach ~100K), Florida (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Shanghai Disneyland Park fans also like?

Beyond Shanghai Disneyland Park itself, the audience over-indexes on Disneyland Paris (38.18×), Jewel-Osco (32.1×), Ai Weiwei (143.37×), and Texas Roadhouse (8.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Theme park audiences in United States

See Shanghai Disneyland Park audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shanghai Disneyland Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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