Great Wall of China Audience in United States

Great Wall of China logo

Great Wall of China has an estimated audience of 802,695 people in United States. 54.1% are female, 45.9% are male, average age 48.8. Top regions: California, Texas, Florida. Top brand affinities: Great Wall Marathon, Sand Cloud, Lightweight (MMA), Love Actually, Freaky Friday (2003 film).

The average Great Wall of China fan in United States is 48.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Great Wall Marathon, Sand Cloud, Lightweight (MMA), with strongest over-indexing on Great Wall Marathon (438.1× the country average). Demographically, the Great Wall of China audience skews balanced with an average age of 48.8, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Great Wall of China fans

Demographic split for Great Wall of China audience in United States
MetricValue
Female54.1%
Male45.9%
Average age48.8
Estimated audience size802,695

Audience persona

The typical Great Wall of China fan in United States is balanced, around 48.8 years old, with strong Patriotism tendencies and a notable affinity for Great Wall Marathon.

Top regions in United States

Top regions ranked by reach for Great Wall of China in United States
RegionReachAffinity
California103,0541.17×
Texas69,2291×
Florida53,4770.98×
New York47,4301.06×
Illinois29,8741.12×
North Carolina27,1141.12×
Georgia26,3461.07×
Pennsylvania25,8980.96×
Ohio22,9340.93×
Virginia22,0611.13×
Michigan21,6261.03×
New Jersey20,5531.01×
Washington20,4021.27×
Tennessee20,3211.26×
Arizona18,3551.12×
Massachusetts18,1551.15×
Indiana14,3720.98×
Colorado14,0161.11×
Maryland12,9210.94×
South Carolina12,3731.02×
Minnesota12,3591.07×
Missouri12,2510.95×
Wisconsin11,1090.92×
Kentucky9,5870.95×
Oregon9,2401×
Alabama8,9700.8×
Oklahoma8,7670.98×
Louisiana8,7370.84×
Utah8,2661.15×
Connecticut7,7670.96×
Nevada7,3740.95×
Kansas6,7861.07×
Iowa6,5330.99×
Arkansas5,9830.9×
Mississippi5,4580.83×
Hawaii4,8711.41×
Idaho4,1731.04×
Nebraska4,0040.99×
West Virginia3,5480.95×
New Mexico3,2760.81×
New Hampshire2,8710.91×
Maine2,6480.92×
Rhode Island2,3880.93×
Washington, District of Columbia2,3150.96×
Montana2,1300.96×
Delaware1,8460.83×
North Dakota1,7301.05×
South Dakota1,6500.89×
Alaska1,5590.91×
Wyoming1,0760.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Great Wall of China audience
BrandAffinityCategory
Great Wall Marathon438.1×Sports
Sand Cloud18.36×Shopping
Lightweight (MMA)8.71×Sports
Love Actually10.95×Movies & TV
Freaky Friday (2003 film)4.5×Movies & TV
New York City Half Marathon14.9×Sports
Towel4.47×Home & Garden
Roadside assistance8.14×Cars & Mobility
Wikipedia1.59×Internet & Social Media
Berlin Marathon9.1×Sports
10 Things I Hate About You (TV series)4.72×Movies & TV
Cotton1.57×Fashion & Accessoires
Organic cotton5.19×Fashion & Accessoires
Supergirl2.4×Movies & TV
Visual communication8.18×Business & Career
Projection screen1.54×Technology & Electronics
Chuck Norris1.7×Movies & TV
Collectable1.51×Kids & Family
Planned maintenance1.83×Business & Career
Odometer6.33×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Great Wall of China audience
TraitClusterScore
PatriotismCONSERVATISM1.86
TravellingTHRILL1.67
Community OrientationOPEN1.46
Sports ActivityPOWER1.42
Early Adopter MentalityPOWER1.39
Price SensitivityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Great Wall of China
CountryShare
China54.7%
United States10.8%
Italy5.3%

See Great Wall of China audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Great Wall of China have in United States?

Great Wall of China has an estimated audience of 802,695 people in United States, concentrated in California and Texas.

What is the gender split and age of Great Wall of China fans?

54.1% of Great Wall of China fans are female, 45.9% are male, with an average age of 48.8 years.

Which brands do Great Wall of China fans like most?

Great Wall of China fans show strongest brand affinity for Great Wall Marathon (438.1×), Sand Cloud (18.36×), and Lightweight (MMA) (8.71×) over the country average.

Where do Great Wall of China fans live in United States?

Great Wall of China fans in United States are most concentrated in California (reach 103,054), Texas (reach 69,229), and Florida (reach 53,477). These three regions account for the largest share of the active audience.

What other brands do Great Wall of China fans also like?

Beyond Great Wall of China itself, the audience over-indexes on Sand Cloud (18.36×), Lightweight (MMA) (8.71×), Love Actually (10.95×), and Freaky Friday (2003 film) (4.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Great Wall of China. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.