Rascasse Audience Intelligence

Great Wall of China Audience in United States

A data profile of the people who buy, follow and care about Great Wall of China in United States — modelled from more than twelve digital signal sources. Great Wall of China has an estimated audience of 802,695 people in United States.

#57among POI in United States#2569among POI in United States#2078in Travel & Leisure

The average Great Wall of China fan in United States is 48.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Great Wall Marathon, Sand Cloud, Lightweight (MMA), with strongest over-indexing on Great Wall Marathon (438.1× the country average).

Demographically, the Great Wall of China audience skews balanced with an average age of 48.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Great Wall of China fan in United States is balanced, around 48.8 years old, with strong Patriotism tendencies and a notable affinity for Great Wall Marathon.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Great Wall of China profile in United States.

Audience size
803K
in United States
Gender
54.1%♀
45.9% male
Age
48.8
average years
Country rank
#27401
POI in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Great Wall of China fans

54.1% are female, 45.9% are male, average age 48.8.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Great Wall of China audience in United States
MetricValue
Female54.1%
Male45.9%
Average age48.8
Estimated audience size802,695
Fig. 03

Age distribution

Ø 48.8
average years
Age distribution of the Great Wall of China audience in United States
Age bracketShare%
16-197%
20-299%
30-3913%
40-4919%
50+51%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Great Wall of China audience comes from United States.

Worldwide audience distribution share by country for Great Wall of China
CountryShare
China53.5%
United States10.6%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Great Wall of China audience in United States is strongest.

Fig. 05

Top regions by affinity

Great Wall of China fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K1.35×
02Tennessee~20K1.27×
03Arizona~20K1.16×
04Washington~20K1.16×
05North Dakota~2K1.15×
06North Carolina~30K1.14×
07Kansas~7K1.14×
08California~100K1.13×
09Illinois~30K1.13×
10Virginia~20K1.12×
11Nebraska~5K1.12×
12Utah~8K1.09×
13Alaska~2K1.08×
14Montana~2K1.07×
15Massachusetts~20K1.05×
16Kentucky~10K1.05×
17Minnesota~10K1.04×
18Idaho~4K1.04×
19Oklahoma~9K1.03×
20South Dakota~2K1.03×
21Texas~70K1.02×
22New Jersey~20K1.02×
23Indiana~10K1.01×
24South Carolina~10K1.01×
25Colorado~10K1.00×
26Georgia~20K0.99×
27Iowa~7K0.99×
28New York~40K0.98×
29Pennsylvania~30K0.98×
30Michigan~20K0.98×
31Connecticut~8K0.97×
32Arkansas~6K0.96×
33West Virginia~4K0.96×
34Missouri~10K0.95×
35Oregon~9K0.95×
36Ohio~20K0.94×
37Wisconsin~10K0.94×
38New Hampshire~3K0.93×
39Maine~3K0.90×
40Maryland~10K0.89×
41Florida~50K0.88×
42Nevada~7K0.88×
43Rhode Island~2K0.88×
44Washington, District of Columbia~2K0.88×
45Mississippi~6K0.86×
46Delaware~2K0.86×
47New Mexico~3K0.85×
48Alabama~9K0.84×
49Vermont~1K0.82×
50Louisiana~8K0.80×
Fig. 06

Affinity by region

Affinity by region — Great Wall of China, United States
0.80×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Great Wall of China audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Great Wall of China audience
#·InterestCategoryAffinity×
01Great Wall MarathonSports438.10×
02Sand CloudShopping18.36×
03New York City Half MarathonSports14.90×
04Love ActuallyMovies & TV10.95×
05Berlin MarathonSports9.10×
06Lightweight (MMA)Sports8.71×
07Visual communicationBusiness & Career8.18×
08Roadside assistanceCars & Mobility8.14×
09Organic cottonFashion & Accessoires5.19×
1010 Things I Hate About You (TV series)Movies & TV4.72×
11Freaky Friday (2003 film)Movies & TV4.50×
12TowelHome & Garden4.47×
13SupergirlMovies & TV2.40×
14Chuck NorrisMovies & TV1.70×
15A Knight of the Seven KingdomsMovies & TV1.66×
16WikipediaInternet & Social Media1.59×
17CottonFashion & Accessoires1.57×
18Psychology TodayHealth1.57×
19Projection screenTechnology & Electronics1.54×
20CollectableKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Great Wall of China audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Great Wall of China audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.36×
Community OrientationOPEN1.20×
IndividualismJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Great Wall of China audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.82×
Early Adopter MentalityPOWER0.85×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Great Wall of China have in United States?

Great Wall of China has an estimated audience of 802,695 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Great Wall of China fans?

54.1% of Great Wall of China fans are female, 45.9% are male, with an average age of 48.8 years.

03

Which brands do Great Wall of China fans like most?

Great Wall of China fans show strongest brand affinity for Great Wall Marathon (438.1×), Sand Cloud (18.36×), and Lightweight (MMA) (8.71×) over the country average.

04

Where do Great Wall of China fans live in United States?

Great Wall of China fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Great Wall of China fans also like?

Beyond Great Wall of China itself, the audience over-indexes on Sand Cloud (18.36×), Lightweight (MMA) (8.71×), Love Actually (10.95×), and Freaky Friday (2003 film) (4.5×) compared to the United States average.

Appendix

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See Great Wall of China audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Great Wall of China. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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