A data profile of the people who buy, follow and care about Sand Cloud in United States — modelled from more than twelve digital signal sources. Sand Cloud has an estimated audience of 1,842,808 people in United States.
The average Sand Cloud fan in United States is 39.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Superman, Trader Joe's, Planet Fitness, with strongest over-indexing on Superman (2.14× the country average).
Demographically, the Sand Cloud audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Sand Cloud fan in United States is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Superman.
The key figures that characterise the Sand Cloud profile in United States.
74.6% are female, 25.4% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 39.8 |
| Estimated audience size | 1,842,808 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 23% | |
| 30-39 | 28% | |
| 40-49 | 25% | |
| 50+ | 14% |
Where the Sand Cloud audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~20K | 3.02× | |
| 02 | New Hampshire | ~10K | 1.76× | |
| 03 | Delaware | ~8K | 1.55× | |
| 04 | Maine | ~10K | 1.46× | |
| 05 | South Carolina | ~40K | 1.38× | |
| 06 | Vermont | ~4K | 1.31× | |
| 07 | Massachusetts | ~50K | 1.30× | |
| 08 | Pennsylvania | ~80K | 1.29× | |
| 09 | Rhode Island | ~7K | 1.29× | |
| 10 | North Carolina | ~70K | 1.28× | |
| 11 | Florida | ~200K | 1.25× | |
| 12 | New Jersey | ~60K | 1.22× | |
| 13 | Virginia | ~50K | 1.18× | |
| 14 | Connecticut | ~20K | 1.18× | |
| 15 | California | ~200K | 1.17× | |
| 16 | Maryland | ~40K | 1.12× | |
| 17 | West Virginia | ~9K | 1.04× | |
| 18 | Wisconsin | ~30K | 0.99× | |
| 19 | Minnesota | ~30K | 0.97× | |
| 20 | Utah | ~20K | 0.97× | |
| 21 | Idaho | ~9K | 0.97× | |
| 22 | Montana | ~5K | 0.95× | |
| 23 | Alaska | ~4K | 0.95× | |
| 24 | Tennessee | ~30K | 0.94× | |
| 25 | Alabama | ~20K | 0.94× | |
| 26 | North Dakota | ~4K | 0.94× | |
| 27 | Michigan | ~40K | 0.93× | |
| 28 | Ohio | ~50K | 0.89× | |
| 29 | South Dakota | ~4K | 0.89× | |
| 30 | Oregon | ~20K | 0.88× | |
| 31 | Colorado | ~30K | 0.87× | |
| 32 | Indiana | ~30K | 0.85× | |
| 33 | Nebraska | ~8K | 0.84× | |
| 34 | Iowa | ~10K | 0.82× | |
| 35 | Washington | ~30K | 0.80× | |
| 36 | Kentucky | ~20K | 0.79× | |
| 37 | New York | ~80K | 0.77× | |
| 38 | Georgia | ~40K | 0.77× | |
| 39 | Missouri | ~20K | 0.76× | |
| 40 | Kansas | ~10K | 0.76× | |
| 41 | Arizona | ~30K | 0.72× | |
| 42 | Illinois | ~40K | 0.70× | |
| 43 | Oklahoma | ~10K | 0.67× | |
| 44 | Arkansas | ~10K | 0.67× | |
| 45 | Washington, District of Columbia | ~4K | 0.66× | |
| 46 | Nevada | ~10K | 0.64× | |
| 47 | Mississippi | ~9K | 0.63× | |
| 48 | Louisiana | ~10K | 0.62× | |
| 49 | New Mexico | ~5K | 0.60× | |
| 50 | Texas | ~80K | 0.52× |
The strongest cross-interests of the Sand Cloud audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Great Wall of China | Travel & Leisure | 18.36× | ||
| 02 | Standup paddleboarding | Sports | 5.32× | ||
| 03 | Diaper bag | Kids & Family | 4.10× | ||
| 04 | Blanket | Home & Garden | 4.04× | ||
| 05 | Free People | Fashion & Accessoires | 3.63× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 3.45× | ||
| 07 | Anthropologie | Shopping | 3.26× | ||
| 08 | Boho-chic | Fashion & Accessoires | 3.18× | ||
| 09 | Trader Joe's | Shopping | 2.73× | ||
| 10 | Planet Fitness | Sports | 2.71× | ||
| 11 | Nordstrom rack | Fashion & Accessoires | 2.38× | ||
| 12 | Beaches | Travel & Leisure | 2.26× | ||
| 13 | Taylor Swift | Music & Radio | 2.23× | ||
| 14 | Superman | Movies & TV | 2.14× | ||
| 15 | Trousers | Fashion & Accessoires | 2.08× | ||
| 16 | IKEA | Home & Garden | 2.00× | ||
| 17 | Target Corporation | Shopping | 1.96× | ||
| 18 | MSN | News | 1.77× | ||
| 19 | Happiness | Health | 1.62× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.82× | |
| Indulgence | JOY | 1.78× | |
| Travelling | THRILL | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.42× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.88× |
Sand Cloud has an estimated audience of 1,842,808 people in United States, concentrated in California and Florida.
74.6% of Sand Cloud fans are female, 25.4% are male, with an average age of 39.8 years.
Sand Cloud fans show strongest brand affinity for Superman (2.14×), Trader Joe's (2.73×), and Planet Fitness (2.71×) over the country average.
Sand Cloud fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Sand Cloud itself, the audience over-indexes on Trader Joe's (2.73×), Planet Fitness (2.71×), Diaper bag (4.1×), and Standup paddleboarding (5.32×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sand Cloud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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