Roadside assistance Audience in United States

Roadside assistance logo

Roadside assistance has an estimated audience of 1,880,447 people in United States. 37.6% are female, 62.4% are male, average age 43.5. Top regions: Texas, California, Florida. Top brand affinities: Jake Paul, Capital One, Enterprise Rent-A-Car, Kia Sportage, Hyundai Elantra.

The average Roadside assistance fan in United States is 43.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Jake Paul, Capital One, Enterprise Rent-A-Car, with strongest over-indexing on Jake Paul (18.64× the country average). Demographically, the Roadside assistance audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Roadside assistance fans

Demographic split for Roadside assistance audience in United States
MetricValue
Female37.6%
Male62.4%
Average age43.5
Estimated audience size1,880,447

Audience persona

The typical Roadside assistance fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Jake Paul.

Top regions in United States

Top regions ranked by reach for Roadside assistance in United States
RegionReachAffinity
Texas245,7601.52×
California179,5120.87×
Florida159,7081.25×
Tennessee93,6802.48×
Georgia91,0131.57×
Illinois75,2761.2×
New York70,5860.67×
North Carolina62,1541.1×
Pennsylvania51,2200.81×
Ohio47,3440.82×
Michigan46,1560.94×
Virginia40,0390.87×
Louisiana38,4981.59×
South Carolina36,3361.28×
Missouri36,0781.19×
Indiana35,6671.04×
New Jersey33,9850.71×
Arizona33,5970.88×
Alabama33,5421.28×
Maryland29,1850.9×
Washington28,7560.76×
Colorado27,1120.91×
Mississippi22,8621.48×
Oklahoma21,9391.05×
Kentucky21,7690.92×
Arkansas21,5101.39×
Minnesota20,7800.77×
Massachusetts20,2460.55×
Wisconsin19,6240.69×
Nevada18,1881×
Kansas14,7250.99×
Oregon14,6360.68×
Iowa14,5560.94×
Connecticut11,9910.64×
Utah11,7310.7×
New Mexico11,1201.18×
Nebraska10,4401.11×
New Hampshire6,5860.89×
West Virginia6,5630.75×
Delaware6,5001.25×
Idaho5,7170.61×
Hawaii5,6380.7×
Maine4,9230.73×
Washington, District of Columbia4,8180.85×
North Dakota4,5301.17×
Rhode Island4,4820.75×
Montana4,3780.84×
South Dakota4,2720.98×
Wyoming3,4471.24×
Vermont3,3231.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roadside assistance audience
BrandAffinityCategory
Jake Paul18.64×Internet & Social Media
Capital One4.04×Business & Career
Enterprise Rent-A-Car5.97×Cars & Mobility
Kia Sportage18.52×Cars & Mobility
Hyundai Elantra18.64×Cars & Mobility
Honda Accord12.67×Cars & Mobility
Indeed.com3.47×Business & Career
Toyota Crown18.64×Cars & Mobility
Google Maps3.14×Internet & Social Media
Honda Civic8.66×Cars & Mobility
CarGurus4.22×Cars & Mobility
Mazda MX-518.64×Cars & Mobility
Mazda618.64×Cars & Mobility
Subaru Impreza13.19×Cars & Mobility
Home insurance4.59×Business & Career
Nissan Rogue10.82×Cars & Mobility
Acura MDX12.39×Cars & Mobility
Mazda CX-510.52×Cars & Mobility
Toyota Supra9.49×Cars & Mobility
Mazda313.46×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roadside assistance audience
TraitClusterScore
PatriotismCONSERVATISM1.73
Quality AwarenessPREMIUM1.61
Urban LifestyleOPEN1.51
Risk AppetiteTHRILL1.43
Need for SecurityCONSERVATISM1.42
Career OrientationPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Roadside assistance
CountryShare
United States39.1%
United Kingdom21.7%
Australia7.0%

See Roadside assistance audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Roadside assistance have in United States?

Roadside assistance has an estimated audience of 1,880,447 people in United States, concentrated in Texas and California.

What is the gender split and age of Roadside assistance fans?

37.6% of Roadside assistance fans are female, 62.4% are male, with an average age of 43.5 years.

Which brands do Roadside assistance fans like most?

Roadside assistance fans show strongest brand affinity for Jake Paul (18.64×), Capital One (4.04×), and Enterprise Rent-A-Car (5.97×) over the country average.

Where do Roadside assistance fans live in United States?

Roadside assistance fans in United States are most concentrated in Texas (reach 245,760), California (reach 179,512), and Florida (reach 159,708). These three regions account for the largest share of the active audience.

What other brands do Roadside assistance fans also like?

Beyond Roadside assistance itself, the audience over-indexes on Capital One (4.04×), Enterprise Rent-A-Car (5.97×), Kia Sportage (18.52×), and Hyundai Elantra (18.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roadside assistance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.