Roadside assistance Audience in United States

Roadside assistance logo

Roadside assistance has an estimated audience of 1,880,447 people in United States. 37.6% are female, 62.4% are male, average age 43.5. Top regions: Texas, California, Florida. Top brand affinities: GILT, Hipster, Embroidery Library, Elsword, Vivian Campbell.

The average Roadside assistance fan in United States is 43.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include GILT, Hipster, Embroidery Library, with strongest over-indexing on GILT (15.89× the country average). Demographically, the Roadside assistance audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Roadside assistance fans

Demographic split for Roadside assistance audience in United States
MetricValue
Female37.6%
Male62.4%
Average age43.5
Estimated audience size1,880,447

Audience persona

The typical Roadside assistance fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for GILT.

Top regions in United States

Top regions ranked by reach for Roadside assistance in United States
RegionReachAffinity
Texas245,7601.52×
California179,5120.87×
Florida159,7081.25×
Tennessee93,6802.48×
Georgia91,0131.57×
Illinois75,2761.2×
New York70,5860.67×
North Carolina62,1541.1×
Pennsylvania51,2200.81×
Ohio47,3440.82×
Michigan46,1560.94×
Virginia40,0390.87×
Louisiana38,4981.59×
South Carolina36,3361.28×
Missouri36,0781.19×
Indiana35,6671.04×
New Jersey33,9850.71×
Arizona33,5970.88×
Alabama33,5421.28×
Maryland29,1850.9×
Washington28,7560.76×
Colorado27,1120.91×
Mississippi22,8621.48×
Oklahoma21,9391.05×
Kentucky21,7690.92×
Arkansas21,5101.39×
Minnesota20,7800.77×
Massachusetts20,2460.55×
Wisconsin19,6240.69×
Nevada18,1881×
Kansas14,7250.99×
Oregon14,6360.68×
Iowa14,5560.94×
Connecticut11,9910.64×
Utah11,7310.7×
New Mexico11,1201.18×
Nebraska10,4401.11×
New Hampshire6,5860.89×
West Virginia6,5630.75×
Delaware6,5001.25×
Idaho5,7170.61×
Hawaii5,6380.7×
Maine4,9230.73×
Washington, District of Columbia4,8180.85×
North Dakota4,5301.17×
Rhode Island4,4820.75×
Montana4,3780.84×
South Dakota4,2720.98×
Wyoming3,4471.24×
Vermont3,3231.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roadside assistance audience
BrandAffinityCategory
GILT15.89×Shopping
Hipster12.67×Politics & Society
Embroidery Library18.64×Home & Garden
Elsword18.52×Games
Vivian Campbell18.64×Music & Radio
MK3.75×Music & Radio
ENA (Emergency Nurses Association)8.15×Health
Northrop Grumman4.13×Business & Career
Kendra Scott1.76×Fashion & Accessoires
Maimonides9.57×Politics & Society
N1 road (South Africa)2.33×Travel & Leisure
Leverage (TV series)3.67×Movies & TV
Jason Hawes14.79×Movies & TV
Endless Space13.03×Games
Arrietty7.92×Movies & TV
Cam Ward2.05×Sports
Hog Hunting1.83×Sports
JDSU1.63×Business & Career
Governor of Michigan3.64×Politics & Society
Goop2.59×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roadside assistance audience
TraitClusterScore
PatriotismCONSERVATISM1.73
Quality AwarenessPREMIUM1.61
Urban LifestyleOPEN1.51
Risk AppetiteTHRILL1.43
Need for SecurityCONSERVATISM1.42
Career OrientationPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Roadside assistance
CountryShare
United States39.1%
United Kingdom21.7%
Australia7.0%

See Roadside assistance audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Roadside assistance have in United States?

Roadside assistance has an estimated audience of 1,880,447 people in United States, concentrated in Texas and California.

What is the gender split and age of Roadside assistance fans?

37.6% of Roadside assistance fans are female, 62.4% are male, with an average age of 43.5 years.

Which brands do Roadside assistance fans like most?

Roadside assistance fans show strongest brand affinity for GILT (15.89×), Hipster (12.67×), and Embroidery Library (18.64×) over the country average.

Where do Roadside assistance fans live in United States?

Roadside assistance fans in United States are most concentrated in Texas (reach 245,760), California (reach 179,512), and Florida (reach 159,708). These three regions account for the largest share of the active audience.

What other brands do Roadside assistance fans also like?

Beyond Roadside assistance itself, the audience over-indexes on Hipster (12.67×), Embroidery Library (18.64×), Elsword (18.52×), and Vivian Campbell (18.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roadside assistance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.