Rascasse Audience Intelligence

Roadside assistance Audience in United States

A data profile of the people who buy, follow and care about Roadside assistance in United States — modelled from more than twelve digital signal sources. Roadside assistance has an estimated audience of 1,880,447 people in United States.

#6537among Topic in United States#494in Cars & Mobility

The average Roadside assistance fan in United States is 43.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Jake Paul, Nissan Rogue, Hyundai Elantra, with strongest over-indexing on Jake Paul (18.64× the country average).

Demographically, the Roadside assistance audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roadside assistance fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Jake Paul.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roadside assistance profile in United States.

Audience size
1.9M
in United States
Gender
37.6%♀
62.4% male
Age
43.5
average years
Country rank
#14961
Topic in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roadside assistance fans

37.6% are female, 62.4% are male, average age 43.5.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Roadside assistance audience in United States
MetricValue
Female37.6%
Male62.4%
Average age43.5
Estimated audience size1,880,447
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Roadside assistance audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3916%
40-4927%
50+30%
Fig. 04

Worldwide distribution

38.8%

of the worldwide Roadside assistance audience comes from United States.

Worldwide audience distribution share by country for Roadside assistance
CountryShare
United States38.8%
United Kingdom21.5%
Australia6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roadside assistance audience in United States is strongest.

Fig. 05

Top regions by affinity

Roadside assistance fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~80K2.08×
02Louisiana~40K1.56×
03Texas~200K1.39×
04Georgia~80K1.39×
05Mississippi~20K1.37×
06Florida~200K1.30×
07Alabama~30K1.27×
08Arkansas~20K1.26×
09Rhode Island~7K1.20×
10Delaware~6K1.19×
11Connecticut~20K1.16×
12South Carolina~30K1.14×
13Illinois~70K1.12×
14Missouri~30K1.12×
15North Carolina~60K1.09×
16Wyoming~3K1.09×
17Ohio~60K1.04×
18Indiana~40K1.04×
19Oklahoma~20K1.04×
20New Mexico~10K1.02×
21Pennsylvania~60K1.01×
22Kansas~20K1.01×
23Nebraska~9K0.99×
24North Dakota~4K0.99×
25California~200K0.98×
26Kentucky~20K0.98×
27Arizona~40K0.97×
28Maryland~30K0.97×
29Nevada~20K0.97×
30New Jersey~50K0.95×
31Vermont~3K0.95×
32Virginia~40K0.93×
33Michigan~40K0.90×
34Montana~5K0.90×
35Massachusetts~30K0.88×
36Maine~6K0.88×
37West Virginia~8K0.87×
38New Hampshire~6K0.86×
39South Dakota~4K0.86×
40Minnesota~20K0.85×
41Washington, District of Columbia~5K0.85×
42Iowa~10K0.84×
43Utah~10K0.83×
44New York~80K0.81×
45Colorado~20K0.81×
46Oregon~20K0.78×
47Wisconsin~20K0.75×
48Washington~30K0.74×
49Hawaii~6K0.70×
50Idaho~6K0.63×
Fig. 06

Affinity by region

Affinity by region — Roadside assistance, United States
0.63×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roadside assistance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roadside assistance audience
#·InterestCategoryAffinity×
01Jake PaulInternet & Social Media18.64×
02Hyundai ElantraCars & Mobility18.64×
03Toyota CrownCars & Mobility18.64×
04Mazda6Cars & Mobility18.64×
05Lexus NXCars & Mobility18.21×
06Nissan PathfinderCars & Mobility17.94×
07There Will Be BloodMovies & TV16.10×
08Nissan RogueCars & Mobility14.63×
09Kia SoulCars & Mobility14.41×
10Mazda3Cars & Mobility13.96×
11Subaru ForesterCars & Mobility13.35×
12Subaru OutbackCars & Mobility12.24×
13Ford EscapeCars & Mobility12.04×
14Mazda CX-5Cars & Mobility10.83×
15Acura MDXCars & Mobility10.82×
16Honda AccordCars & Mobility9.47×
17Honda CivicCars & Mobility7.87×
18Used CarsCars & Mobility4.98×
19Enterprise Rent-A-CarCars & Mobility3.93×
20Discount TireShopping3.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roadside assistance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roadside assistance audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.83×
Risk AppetiteTHRILL1.70×
Need for SecurityCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roadside assistance audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
CreativityOPEN0.80×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roadside assistance have in United States?

Roadside assistance has an estimated audience of 1,880,447 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Roadside assistance fans?

37.6% of Roadside assistance fans are female, 62.4% are male, with an average age of 43.5 years.

03

Which brands do Roadside assistance fans like most?

Roadside assistance fans show strongest brand affinity for Jake Paul (18.64×), Nissan Rogue (14.63×), and Hyundai Elantra (18.64×) over the country average.

04

Where do Roadside assistance fans live in United States?

Roadside assistance fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Roadside assistance fans also like?

Beyond Roadside assistance itself, the audience over-indexes on Nissan Rogue (14.63×), Hyundai Elantra (18.64×), There Will Be Blood (16.1×), and Toyota Crown (18.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Roadside assistance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roadside assistance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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