Odometer Audience in United States

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Odometer has an estimated audience of 1,545,672 people in United States. 58.1% are female, 41.9% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Hipster, Embroidery Library, Elsword, Eden Lake.

The average Odometer fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Hipster, Embroidery Library, with strongest over-indexing on Historic site (5.25× the country average). Demographically, the Odometer audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Odometer fans

Demographic split for Odometer audience in United States
MetricValue
Female58.1%
Male41.9%
Average age37.7
Estimated audience size1,545,672

Audience persona

The typical Odometer fan in United States is more female, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Odometer in United States
RegionReachAffinity
California263,5591.55×
Texas165,9931.25×
Florida123,7491.18×
New York82,1070.95×
Pennsylvania59,2861.14×
Georgia57,9761.22×
Illinois56,5491.1×
North Carolina48,8851.05×
Virginia44,6431.19×
Ohio38,9500.82×
New Jersey38,1180.97×
Michigan37,7900.93×
Washington36,0061.16×
Arizona35,1231.11×
Tennessee29,0640.94×
Massachusetts28,7610.94×
Indiana26,6300.94×
Maryland25,9860.98×
Colorado24,0270.99×
Missouri23,7610.95×
Minnesota23,3161.05×
Alabama21,2890.99×
South Carolina19,7850.85×
Wisconsin19,5630.84×
Louisiana18,9190.95×
Oregon17,9451.01×
Nevada17,8801.2×
Oklahoma17,3581.01×
Connecticut16,8751.09×
Utah15,9271.15×
Kentucky15,7160.81×
Iowa13,2701.04×
Kansas12,6071.03×
Arkansas12,2910.97×
Mississippi11,8380.93×
Hawaii8,4391.27×
New Mexico8,0421.04×
Idaho7,6160.98×
Nebraska7,3190.94×
West Virginia5,9790.83×
New Hampshire4,6890.77×
Washington, District of Columbia4,5400.98×
Delaware4,2010.99×
Maine3,9670.72×
North Dakota3,9301.24×
Rhode Island3,9040.79×
Montana3,8020.89×
Alaska2,9220.88×
South Dakota2,8680.8×
Vermont2,3560.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Odometer audience
BrandAffinityCategory
Historic site5.25×Arts & Culture
Hipster10.62×Politics & Society
Embroidery Library16.85×Home & Garden
Elsword16.85×Games
Eden Lake7.77×Movies & TV
Vivian Campbell16.85×Music & Radio
Barclays Center9.39×Sports
Monogram2.67×Home & Garden
Jesse Plemons2.02×Movies & TV
JDSU1.78×Business & Career
Flash memory2.2×Technology & Electronics
Writers Guild of America16.85×Literature
Kendra Scott1.59×Fashion & Accessoires
Goop2.88×Internet & Social Media
Leverage (TV series)3.45×Movies & TV
Diane Sawyer4.73×Movies & TV
Hog Hunting1.78×Sports
Hammock camping3.55×Travel & Leisure
Fairy godmother3.65×Literature
Governor of Michigan3.53×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Odometer audience
TraitClusterScore
Family OrientationCONSERVATISM2.55
Urban LifestyleOPEN1.93
Need for SecurityCONSERVATISM1.91
Risk AppetiteTHRILL1.83
Quality AwarenessPREMIUM1.73
IndulgenceJOY1.68

Worldwide distribution

Worldwide audience distribution share by country for Odometer
CountryShare
United States76.1%
Canada4.5%
United Kingdom3.0%

See Odometer audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Odometer have in United States?

Odometer has an estimated audience of 1,545,672 people in United States, concentrated in California and Texas.

What is the gender split and age of Odometer fans?

58.1% of Odometer fans are female, 41.9% are male, with an average age of 37.7 years.

Which brands do Odometer fans like most?

Odometer fans show strongest brand affinity for Historic site (5.25×), Hipster (10.62×), and Embroidery Library (16.85×) over the country average.

Where do Odometer fans live in United States?

Odometer fans in United States are most concentrated in California (reach 263,559), Texas (reach 165,993), and Florida (reach 123,749). These three regions account for the largest share of the active audience.

What other brands do Odometer fans also like?

Beyond Odometer itself, the audience over-indexes on Hipster (10.62×), Embroidery Library (16.85×), Elsword (16.85×), and Eden Lake (7.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Odometer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.