Odometer Audience in United States

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Odometer has an estimated audience of 1,545,672 people in United States. 58.1% are female, 41.9% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Enterprise Rent-A-Car, Jake Paul, City car, Google Maps, Reddit.

The average Odometer fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Enterprise Rent-A-Car, Jake Paul, City car, with strongest over-indexing on Enterprise Rent-A-Car (10.54× the country average). Demographically, the Odometer audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Odometer fans

Demographic split for Odometer audience in United States
MetricValue
Female58.1%
Male41.9%
Average age37.7
Estimated audience size1,545,672

Audience persona

The typical Odometer fan in United States is more female, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Odometer in United States
RegionReachAffinity
California263,5591.55×
Texas165,9931.25×
Florida123,7491.18×
New York82,1070.95×
Pennsylvania59,2861.14×
Georgia57,9761.22×
Illinois56,5491.1×
North Carolina48,8851.05×
Virginia44,6431.19×
Ohio38,9500.82×
New Jersey38,1180.97×
Michigan37,7900.93×
Washington36,0061.16×
Arizona35,1231.11×
Tennessee29,0640.94×
Massachusetts28,7610.94×
Indiana26,6300.94×
Maryland25,9860.98×
Colorado24,0270.99×
Missouri23,7610.95×
Minnesota23,3161.05×
Alabama21,2890.99×
South Carolina19,7850.85×
Wisconsin19,5630.84×
Louisiana18,9190.95×
Oregon17,9451.01×
Nevada17,8801.2×
Oklahoma17,3581.01×
Connecticut16,8751.09×
Utah15,9271.15×
Kentucky15,7160.81×
Iowa13,2701.04×
Kansas12,6071.03×
Arkansas12,2910.97×
Mississippi11,8380.93×
Hawaii8,4391.27×
New Mexico8,0421.04×
Idaho7,6160.98×
Nebraska7,3190.94×
West Virginia5,9790.83×
New Hampshire4,6890.77×
Washington, District of Columbia4,5400.98×
Delaware4,2010.99×
Maine3,9670.72×
North Dakota3,9301.24×
Rhode Island3,9040.79×
Montana3,8020.89×
Alaska2,9220.88×
South Dakota2,8680.8×
Vermont2,3560.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Odometer audience
BrandAffinityCategory
Enterprise Rent-A-Car10.54×Cars & Mobility
Jake Paul16.85×Internet & Social Media
City car15.87×Cars & Mobility
Google Maps4.21×Internet & Social Media
Reddit3.99×Internet & Social Media
Indeed.com4.07×Business & Career
Kia Sportage16.85×Cars & Mobility
Hyundai Elantra16.85×Cars & Mobility
Family car8.02×Cars & Mobility
Capital One3.01×Business & Career
Honda Accord10.62×Cars & Mobility
Toyota Crown16.85×Cars & Mobility
Hatchback6.24×Cars & Mobility
Burger King2.8×Food & Beverages
Mazda616.85×Cars & Mobility
Subway2.7×Food & Beverages
Google News3.6×News
Jeep Cherokee15.65×Cars & Mobility
CarGurus3.45×Cars & Mobility
Autism Awareness5.21×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Odometer audience
TraitClusterScore
Family OrientationCONSERVATISM2.55
Urban LifestyleOPEN1.93
Need for SecurityCONSERVATISM1.91
Risk AppetiteTHRILL1.83
Quality AwarenessPREMIUM1.73
IndulgenceJOY1.68

Worldwide distribution

Worldwide audience distribution share by country for Odometer
CountryShare
United States76.1%
Canada4.5%
United Kingdom3.0%

See Odometer audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Odometer have in United States?

Odometer has an estimated audience of 1,545,672 people in United States, concentrated in California and Texas.

What is the gender split and age of Odometer fans?

58.1% of Odometer fans are female, 41.9% are male, with an average age of 37.7 years.

Which brands do Odometer fans like most?

Odometer fans show strongest brand affinity for Enterprise Rent-A-Car (10.54×), Jake Paul (16.85×), and City car (15.87×) over the country average.

Where do Odometer fans live in United States?

Odometer fans in United States are most concentrated in California (reach 263,559), Texas (reach 165,993), and Florida (reach 123,749). These three regions account for the largest share of the active audience.

What other brands do Odometer fans also like?

Beyond Odometer itself, the audience over-indexes on Jake Paul (16.85×), City car (15.87×), Google Maps (4.21×), and Reddit (3.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Odometer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.