Visual communication Audience in United States

Visual communication logo

Visual communication has an estimated audience of 1,100,898 people in United States. 59.6% are female, 40.4% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Nationality, Nurse educator, Buying and Selling Real Estate, Penn & Teller, Minnesota.

The average Visual communication fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Nurse educator, Buying and Selling Real Estate, with strongest over-indexing on Nationality (4.27× the country average). Demographically, the Visual communication audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Visual communication fans

Demographic split for Visual communication audience in United States
MetricValue
Female59.6%
Male40.4%
Average age39.2
Estimated audience size1,100,898

Audience persona

The typical Visual communication fan in United States is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Visual communication in United States
RegionReachAffinity
California172,7771.43×
Texas106,1921.12×
New York66,2161.08×
Florida58,0830.78×
Pennsylvania39,7441.07×
Georgia38,2361.13×
Indiana34,4651.71×
Virginia34,3681.28×
Illinois34,1880.93×
Washington32,0251.45×
Ohio30,2980.89×
North Carolina25,5450.77×
New Jersey25,3230.9×
Arizona25,1421.12×
Tennessee23,7521.08×
Maryland23,4971.24×
Michigan21,1820.74×
Louisiana20,9611.48×
Massachusetts18,0240.83×
South Carolina15,8920.96×
Minnesota15,7551×
Kentucky13,7180.99×
Missouri13,3030.75×
Colorado13,0110.75×
Alabama11,6530.76×
Oregon11,3150.9×
Wisconsin11,2220.68×
Oklahoma10,8100.88×
Connecticut8,0570.73×
Mississippi7,5310.83×
Kansas7,4900.86×
Utah7,2160.73×
Nebraska6,9791.26×
Nevada6,9200.65×
Delaware6,5482.16×
Iowa6,4000.71×
Arkansas5,2360.58×
Washington, District of Columbia4,1721.26×
Hawaii4,0540.86×
Idaho3,9940.72×
West Virginia3,7840.74×
New Mexico3,2540.59×
Alaska3,2371.37×
New Hampshire2,8950.67×
Montana2,8220.92×
Maine2,7940.71×
South Dakota2,7851.09×
North Dakota2,7121.2×
Wyoming2,6241.61×
Rhode Island2,5810.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Visual communication audience
BrandAffinityCategory
Nationality4.27×Politics & Society
Nurse educator14.5×Kids & Family
Buying and Selling Real Estate14.5×Home & Garden
Penn & Teller14.5×Movies & TV
Minnesota2.4×Travel & Leisure
Electrolyte6.37×Health
Dog breed1.58×Pets & Animals
Steampunk6.23×Fashion & Accessoires
3D printing3.06×Technology & Electronics
Home construction1.7×Home & Garden
Natural rubber2.29×Cars & Mobility
South Yorkshire14.5×Travel & Leisure
Mackenzie Foy7.5×Fashion & Accessoires
Collectable1.5×Kids & Family
Whataburger1.62×Food & Beverages
Elsword14.5×Games
Bank account1.83×Business & Career
Jesse Plemons2.34×Movies & TV
Voter registration3.18×Politics & Society
Embroidery Library10.11×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Visual communication audience
TraitClusterScore
SustainabilityBALANCE2.26
IndividualismJOY2.05
Urban LifestyleOPEN2.01
Community OrientationOPEN1.91
Early Adopter MentalityPOWER1.86
Luxury OrientationPREMIUM1.85

Worldwide distribution

Worldwide audience distribution share by country for Visual communication
CountryShare
United States18.7%
Brazil13.8%
Italy7.4%

See Visual communication audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Visual communication have in United States?

Visual communication has an estimated audience of 1,100,898 people in United States, concentrated in California and Texas.

What is the gender split and age of Visual communication fans?

59.6% of Visual communication fans are female, 40.4% are male, with an average age of 39.2 years.

Which brands do Visual communication fans like most?

Visual communication fans show strongest brand affinity for Nationality (4.27×), Nurse educator (14.5×), and Buying and Selling Real Estate (14.5×) over the country average.

Where do Visual communication fans live in United States?

Visual communication fans in United States are most concentrated in California (reach 172,777), Texas (reach 106,192), and New York (reach 66,216). These three regions account for the largest share of the active audience.

What other brands do Visual communication fans also like?

Beyond Visual communication itself, the audience over-indexes on Nurse educator (14.5×), Buying and Selling Real Estate (14.5×), Penn & Teller (14.5×), and Minnesota (2.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Visual communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.