Rascasse Audience Intelligence

Visual communication Audience in United States

A data profile of the people who buy, follow and care about Visual communication in United States — modelled from more than twelve digital signal sources. Visual communication has an estimated audience of 1,100,898 people in United States.

#336among Field of study in United States#8345among Topic in United States#1463in Business & Career

The average Visual communication fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sustainable energy, Renewable energy, Web server, with strongest over-indexing on Sustainable energy (10.89× the country average).

Demographically, the Visual communication audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Visual communication fan in United States is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Visual communication profile in United States.

Audience size
1.1M
in United States
Gender
59.6%♀
40.4% male
Age
39.2
average years
Country rank
#22170
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Visual communication fans

59.6% are female, 40.4% are male, average age 39.2.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Visual communication audience in United States
MetricValue
Female59.6%
Male40.4%
Average age39.2
Estimated audience size1,100,898
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Visual communication audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3920%
40-4921%
50+21%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Visual communication audience comes from United States.

Worldwide audience distribution share by country for Visual communication
CountryShare
United States18.7%
Brazil13.8%
Italy7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Visual communication audience in United States is strongest.

Fig. 05

Top regions by affinity

Visual communication fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~5K1.64×
02Indiana~30K1.60×
03North Dakota~3K1.43×
04Washington~30K1.27×
05California~200K1.25×
06Texas~100K1.22×
07Georgia~40K1.18×
08Louisiana~20K1.17×
09Alaska~3K1.09×
10Arizona~20K1.08×
11Nebraska~6K1.08×
12Vermont~2K1.08×
13Virginia~30K1.07×
14Maryland~20K1.07×
15Pennsylvania~40K1.03×
16Washington, District of Columbia~3K1.03×
17Massachusetts~20K1.02×
18South Dakota~3K1.02×
19Kentucky~10K0.99×
20Montana~3K0.99×
21Oregon~10K0.97×
22Kansas~8K0.97×
23Hawaii~5K0.97×
24South Carolina~20K0.96×
25Rhode Island~3K0.96×
26Minnesota~10K0.95×
27Mississippi~9K0.95×
28Idaho~5K0.95×
29West Virginia~5K0.95×
30Tennessee~20K0.94×
31Oklahoma~10K0.94×
32Maine~4K0.94×
33Ohio~30K0.93×
34New Hampshire~4K0.93×
35New York~60K0.92×
36Arkansas~8K0.92×
37New Mexico~5K0.91×
38Illinois~30K0.89×
39Utah~9K0.89×
40Iowa~8K0.89×
41New Jersey~20K0.88×
42Alabama~10K0.88×
43Connecticut~10K0.88×
44Wisconsin~10K0.84×
45Nevada~9K0.84×
46North Carolina~30K0.83×
47Missouri~10K0.83×
48Colorado~10K0.82×
49Michigan~20K0.79×
50Florida~60K0.76×
Fig. 06

Affinity by region

Affinity by region — Visual communication, United States
0.76×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Visual communication audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Visual communication audience
#·InterestCategoryAffinity×
01International educationBusiness & Career14.50×
02Sustainable energyHome & Garden10.89×
03Web serverTechnology & Electronics9.68×
04BodrumTravel & Leisure9.61×
05Renewable energyBusiness & Career7.55×
06OrigamiKids & Family5.83×
07InnovationBusiness & Career4.17×
08LinkedInInternet & Social Media4.15×
09Weather forecastingHome & Garden4.06×
10Non-alcoholic beverageFood & Beverages4.04×
11Master of Business AdministrationBusiness & Career3.65×
12DiaryKids & Family3.47×
13FedExBusiness & Career3.33×
14Solar energyHome & Garden3.04×
15Discount storesShopping2.50×
16Mortgage loansBusiness & Career2.07×
17AirbnbTravel & Leisure2.06×
18IKEAHome & Garden1.85×
19PinterestInternet & Social Media1.82×
20Organic foodFood & Beverages1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Visual communication audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Visual communication audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.04×
PatriotismCONSERVATISM2.25×
IndividualismJOY2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Visual communication audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.78×
CreativityOPEN0.82×
Sports ActivityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Visual communication have in United States?

Visual communication has an estimated audience of 1,100,898 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Visual communication fans?

59.6% of Visual communication fans are female, 40.4% are male, with an average age of 39.2 years.

03

Which brands do Visual communication fans like most?

Visual communication fans show strongest brand affinity for Sustainable energy (10.89×), Renewable energy (7.55×), and Web server (9.68×) over the country average.

04

Where do Visual communication fans live in United States?

Visual communication fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Visual communication fans also like?

Beyond Visual communication itself, the audience over-indexes on Renewable energy (7.55×), Web server (9.68×), International education (14.5×), and Innovation (4.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Visual communication audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Visual communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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