Visual communication Audience in Germany
Visual communication has an estimated audience of 249,637 people in Germany. 58.6% are female, 41.4% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Saving, İlahiler, Calf raises, Hana, Hawaii, Progressive rock.
The average Visual communication fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Saving, İlahiler, Calf raises, with strongest over-indexing on Saving (4.93× the country average). Demographically, the Visual communication audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Visual communication fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 32.5 |
| Estimated audience size | 249,637 |
Audience persona
The typical Visual communication fan in Germany is more female, around 32.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Saving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 49,113 | 0.9× |
| Baden-Württemberg | 34,614 | 1.02× |
| Bayern | 31,597 | 0.79× |
| Niedersachsen | 30,633 | 1.26× |
| Berlin | 22,682 | 2.03× |
| Hessen | 18,991 | 1× |
| Sachsen | 11,737 | 0.96× |
| Rheinland-Pfalz | 11,562 | 0.92× |
| Brandenburg | 7,467 | 0.96× |
| Schleswig-Holstein | 6,519 | 0.73× |
| Thüringen | 6,118 | 0.96× |
| Hamburg | 5,919 | 1.05× |
| Sachsen-Anhalt | 3,726 | 0.58× |
| Saarland | 3,434 | 1.12× |
| Mecklenburg-Vorpommern | 3,189 | 0.67× |
| Bremen | 2,247 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 4.93× | Business & Career |
| İlahiler | 20× | Literature |
| Calf raises | 20× | Sports |
| Hana, Hawaii | 20× | Travel & Leisure |
| Progressive rock | 2.67× | Music & Radio |
| Eden Lake | 7.83× | Movies & TV |
| Henley shirt | 8.26× | Fashion & Accessoires |
| Sinister (band) | 19.26× | Music & Radio |
| Mount Arafat | 14.47× | Travel & Leisure |
| Natural rubber | 2.73× | Cars & Mobility |
| Unique Gifts | 1.58× | Shopping |
| Christmas Gift | 1.78× | Kids & Family |
| Elina Svitolina | 6× | Sports |
| Jaspal | 20× | Fashion & Accessoires |
| Wolverine (comics) | 4.88× | Literature |
| Centurion (film) | 4.63× | Movies & TV |
| Business English | 2.27× | Business & Career |
| Preacher (comics) | 5.35× | Literature |
| Hypertext | 2.19× | Technology & Electronics |
| Nazım Hikmet Ran | 9.45× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.21 |
| Sustainability | BALANCE | 2.08 |
| Design Affinity | PREMIUM | 1.95 |
| Urban Lifestyle | OPEN | 1.73 |
| Career Orientation | POWER | 1.73 |
| Quality Awareness | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Brazil | 13.8% |
| Italy | 7.4% |
See Visual communication audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Visual communication have in Germany?
Visual communication has an estimated audience of 249,637 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Visual communication fans?
58.6% of Visual communication fans are female, 41.4% are male, with an average age of 32.5 years.
Which brands do Visual communication fans like most?
Visual communication fans show strongest brand affinity for Saving (4.93×), İlahiler (20×), and Calf raises (20×) over the country average.
Where do Visual communication fans live in Germany?
Visual communication fans in Germany are most concentrated in Nordrhein-Westfalen (reach 49,113), Baden-Württemberg (reach 34,614), and Bayern (reach 31,597). These three regions account for the largest share of the active audience.
What other brands do Visual communication fans also like?
Beyond Visual communication itself, the audience over-indexes on İlahiler (20×), Calf raises (20×), Hana, Hawaii (20×), and Progressive rock (2.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Visual communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.