Towel Audience in United States

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Towel has an estimated audience of 6,607,141 people in United States. 67.2% are female, 32.8% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Product design, Fairy godmother, Israel, Home equity, Governor of Michigan.

The average Towel fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Fairy godmother, Israel, with strongest over-indexing on Product design (5.72× the country average). Demographically, the Towel audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Towel fans

Demographic split for Towel audience in United States
MetricValue
Female67.2%
Male32.8%
Average age37.2
Estimated audience size6,607,141

Audience persona

The typical Towel fan in United States is more female, around 37.2 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Towel in United States
RegionReachAffinity
California888,9371.22×
Texas722,1961.27×
Florida492,2071.1×
New York454,2871.23×
Georgia235,4231.16×
Illinois220,7461×
Pennsylvania206,2070.93×
North Carolina200,3591.01×
Ohio188,0330.92×
Michigan183,3651.06×
Virginia176,3201.1×
New Jersey175,7051.05×
Tennessee143,9281.09×
Washington143,0101.08×
Arizona136,1251.01×
Massachusetts135,0761.04×
Indiana126,7991.05×
Maryland112,7790.99×
South Carolina106,6631.07×
Missouri104,9820.99×
Louisiana104,7231.23×
Alabama102,5171.11×
Colorado98,1270.94×
Kentucky89,1881.08×
Minnesota85,1450.9×
Wisconsin84,0510.85×
Oklahoma81,4671.11×
Oregon80,7651.07×
Mississippi67,8011.25×
Connecticut64,2420.97×
Nevada62,4340.98×
Arkansas60,9091.12×
Utah56,2680.95×
Kansas50,6230.97×
Iowa48,9240.9×
New Mexico31,8220.96×
Nebraska31,4100.95×
Hawaii30,1481.06×
Maine29,3151.24×
Idaho28,8260.87×
West Virginia27,6280.9×
New Hampshire22,0990.85×
Washington, District of Columbia18,7360.94×
Rhode Island18,1990.87×
Delaware16,2980.89×
Montana15,3720.84×
South Dakota12,0150.79×
North Dakota10,9490.81×
Alaska10,0260.71×
Vermont9,1250.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Towel audience
BrandAffinityCategory
Product design5.72×Business & Career
Fairy godmother20.49×Literature
Israel1.81×Travel & Leisure
Home equity1.55×Home & Garden
Governor of Michigan5.77×Politics & Society
Goop3.84×Internet & Social Media
9NEWS (KUSA)3.39×Movies & TV
headspace6.03×Health
Jeep Wagoneer3.44×Cars & Mobility
Cherish (group)6.41×Music & Radio
Soldering iron1.93×Home & Garden
JDSU1.75×Business & Career
Jesse Plemons1.97×Movies & TV
Nebraska Cornhuskers football1.97×Sports
Women's empowerment2.09×Politics & Society
Mothercare1.57×Kids & Family
Vocal harmony2.1×Music & Radio
Urban horticulture1.67×Home & Garden
Historic site1.97×Arts & Culture
Charlamagne Tha God4.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Towel audience
TraitClusterScore
Design AffinityPREMIUM1.86
SustainabilityBALANCE1.49
Quality AwarenessPREMIUM1.48
Price SensitivityPREMIUM1.46
Family OrientationCONSERVATISM1.41
CreativityOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Towel
CountryShare
United States18.7%
Brazil5.3%
Italy4.8%

See Towel audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Towel have in United States?

Towel has an estimated audience of 6,607,141 people in United States, concentrated in California and Texas.

What is the gender split and age of Towel fans?

67.2% of Towel fans are female, 32.8% are male, with an average age of 37.2 years.

Which brands do Towel fans like most?

Towel fans show strongest brand affinity for Product design (5.72×), Fairy godmother (20.49×), and Israel (1.81×) over the country average.

Where do Towel fans live in United States?

Towel fans in United States are most concentrated in California (reach 888,937), Texas (reach 722,196), and Florida (reach 492,207). These three regions account for the largest share of the active audience.

What other brands do Towel fans also like?

Beyond Towel itself, the audience over-indexes on Fairy godmother (20.49×), Israel (1.81×), Home equity (1.55×), and Governor of Michigan (5.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Towel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.