Rascasse Audience Intelligence

Towel Audience in United States

A data profile of the people who buy, follow and care about Towel in United States — modelled from more than twelve digital signal sources. Towel has an estimated audience of 6,607,141 people in United States.

#3151among Topic in United States#378in Home & Garden

The average Towel fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Quilting, Cutlery, Planet Fitness, with strongest over-indexing on Quilting (7.96× the country average).

Demographically, the Towel audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Towel fan in United States is more female, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Quilting.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Towel profile in United States.

Audience size
6.6M
in United States
Gender
67.2%♀
32.8% male
Age
37.2
average years
Country rank
#5276
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Towel fans

67.2% are female, 32.8% are male, average age 37.2.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Towel audience in United States
MetricValue
Female67.2%
Male32.8%
Average age37.2
Estimated audience size6,607,141
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Towel audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3920%
40-4919%
50+17%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Towel audience comes from United States.

Worldwide audience distribution share by country for Towel
CountryShare
United States18.7%
Brazil5.3%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Towel audience in United States is strongest.

Fig. 05

Top regions by affinity

Towel fans by region: top regions in United States
#RegionReachAffinity×
01Texas~700K1.21×
02Louisiana~100K1.20×
03Mississippi~70K1.20×
04California~900K1.19×
05Arkansas~60K1.17×
06Maine~30K1.15×
07New York~400K1.12×
08Georgia~200K1.11×
09Alabama~100K1.10×
10South Carolina~100K1.08×
11Hawaii~30K1.08×
12Oklahoma~80K1.06×
13Indiana~100K1.05×
14Kentucky~90K1.05×
15New Jersey~200K1.04×
16Tennessee~100K1.04×
17Florida~500K1.03×
18Virginia~200K1.02×
19Washington~100K1.02×
20Oregon~80K1.02×
21Kansas~50K1.02×
22Arizona~100K1.01×
23Massachusetts~100K1.01×
24New Mexico~30K1.01×
25Michigan~200K1.00×
26Illinois~200K0.99×
27North Carolina~200K0.99×
28Missouri~100K0.99×
29Maryland~100K0.97×
30Utah~60K0.97×
31Nebraska~30K0.97×
32West Virginia~30K0.97×
33Connecticut~60K0.96×
34Nevada~60K0.95×
35Iowa~50K0.95×
36Montana~20K0.95×
37North Dakota~10K0.94×
38Pennsylvania~200K0.93×
39Ohio~200K0.93×
40Minnesota~90K0.93×
41Idaho~30K0.93×
42Rhode Island~20K0.93×
43South Dakota~10K0.93×
44Colorado~100K0.91×
45Washington, District of Columbia~20K0.91×
46Delaware~20K0.91×
47New Hampshire~20K0.90×
48Wisconsin~90K0.88×
49Vermont~10K0.88×
50Alaska~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Towel, United States
0.86×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Towel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Towel audience
#·InterestCategoryAffinity×
01QuiltingHome & Garden7.96×
02Window shutterHome & Garden6.30×
03TableclothHome & Garden6.02×
04CutleryHome & Garden4.88×
05BlanketHome & Garden3.32×
06Diaper bagKids & Family3.19×
07Microwave ovenHome & Garden2.57×
08CarpetHome & Garden2.32×
09Planet FitnessSports2.10×
10CabinetryHome & Garden2.09×
11Nordstrom rackFashion & Accessoires2.07×
12SkirtFashion & Accessoires2.01×
13Discount storesShopping1.95×
14IKEAHome & Garden1.94×
15TrousersFashion & Accessoires1.84×
16Trader Joe'sShopping1.79×
17Hobby LobbyHome & Garden1.72×
18BeachesTravel & Leisure1.66×
19HairstyleBeauty & Wellness1.52×
20Men's clothingFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Towel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Towel audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.58×
Design AffinityPREMIUM1.54×
Price SensitivityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Towel audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
Pet OwnershipJOY0.86×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Towel have in United States?

Towel has an estimated audience of 6,607,141 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Towel fans?

67.2% of Towel fans are female, 32.8% are male, with an average age of 37.2 years.

03

Which brands do Towel fans like most?

Towel fans show strongest brand affinity for Quilting (7.96×), Cutlery (4.88×), and Planet Fitness (2.1×) over the country average.

04

Where do Towel fans live in United States?

Towel fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Towel fans also like?

Beyond Towel itself, the audience over-indexes on Cutlery (4.88×), Planet Fitness (2.1×), Diaper bag (3.19×), and IKEA (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Towel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Towel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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