Towel Audience in United States

Towel has an estimated audience of 6,607,141 people in United States. 67.2% are female, 32.8% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Chandelier.

The average Towel fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Towel audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Towel fans

Demographic split for Towel audience in United States
MetricValue
Female67.2%
Male32.8%
Average age37.2
Estimated audience size6,607,141

Audience persona

The typical Towel fan in United States is more female, around 37.2 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Towel in United States
RegionReachAffinity
California888,9371.22×
Texas722,1961.27×
Florida492,2071.1×
New York454,2871.23×
Georgia235,4231.16×
Illinois220,7461×
Pennsylvania206,2070.93×
North Carolina200,3591.01×
Ohio188,0330.92×
Michigan183,3651.06×
Virginia176,3201.1×
New Jersey175,7051.05×
Tennessee143,9281.09×
Washington143,0101.08×
Arizona136,1251.01×
Massachusetts135,0761.04×
Indiana126,7991.05×
Maryland112,7790.99×
South Carolina106,6631.07×
Missouri104,9820.99×
Louisiana104,7231.23×
Alabama102,5171.11×
Colorado98,1270.94×
Kentucky89,1881.08×
Minnesota85,1450.9×
Wisconsin84,0510.85×
Oklahoma81,4671.11×
Oregon80,7651.07×
Mississippi67,8011.25×
Connecticut64,2420.97×
Nevada62,4340.98×
Arkansas60,9091.12×
Utah56,2680.95×
Kansas50,6230.97×
Iowa48,9240.9×
New Mexico31,8220.96×
Nebraska31,4100.95×
Hawaii30,1481.06×
Maine29,3151.24×
Idaho28,8260.87×
West Virginia27,6280.9×
New Hampshire22,0990.85×
Washington, District of Columbia18,7360.94×
Rhode Island18,1990.87×
Delaware16,2980.89×
Montana15,3720.84×
South Dakota12,0150.79×
North Dakota10,9490.81×
Alaska10,0260.71×
Vermont9,1250.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Towel audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Chandelier20.49×Home & Garden
Income tax13.19×Business & Career
Capital One4.3×Business & Career
MSN3.84×News
Google Maps3.65×Internet & Social Media
Diaper bag5.62×Kids & Family
Planet Fitness3.19×Sports
Indeed.com3.27×Business & Career
Hobby Lobby2.97×Home & Garden
Kendra Scott7.95×Fashion & Accessoires
Diane Keaton4.56×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Staples (Canada)3.71×Business & Career
DeviantArt4.83×Internet & Social Media
Google News3.59×News
Great Clips3.65×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Towel audience
TraitClusterScore
Design AffinityPREMIUM1.86
SustainabilityBALANCE1.49
Quality AwarenessPREMIUM1.48
Price SensitivityPREMIUM1.46
Family OrientationCONSERVATISM1.41
CreativityOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Towel
CountryShare
United States18.7%
Brazil5.3%
Italy4.8%

See Towel audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Towel have in United States?

Towel has an estimated audience of 6,607,141 people in United States, concentrated in California and Texas.

What is the gender split and age of Towel fans?

67.2% of Towel fans are female, 32.8% are male, with an average age of 37.2 years.

Which brands do Towel fans like most?

Towel fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Towel fans live in United States?

Towel fans in United States are most concentrated in California (reach 888,937), Texas (reach 722,196), and Florida (reach 492,207). These three regions account for the largest share of the active audience.

What other brands do Towel fans also like?

Beyond Towel itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Chandelier (20.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Towel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.