Rascasse Audience Intelligence

Wyndham Hotels & Resorts Target Market in United States

A data profile of the people who buy, follow and care about Wyndham Hotels & Resorts in United States — modelled from more than twelve digital signal sources. Wyndham Hotels & Resorts has an estimated audience of 2,229,896 people in United States.

#14among Hotel in United States#1318among Brand in United States#1032in Travel & Leisure

The average Wyndham Hotels & Resorts fan in United States is 44.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Hostelling International, Bank of America, Travel agency, with strongest over-indexing on Hostelling International (18.03× the country average).

Demographically, the Wyndham Hotels & Resorts audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wyndham Hotels & Resorts fan in United States is more female, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wyndham Hotels & Resorts profile in United States.

Audience size
2.2M
in United States
Gender
55.6%♀
44.4% male
Age
44.0
average years
Country rank
#13045
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wyndham Hotels & Resorts

55.6% are female, 44.4% are male, average age 44.0.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Wyndham Hotels & Resorts audience in United States
MetricValue
Female55.6%
Male44.4%
Average age44.0
Estimated audience size2,229,896
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Wyndham Hotels & Resorts audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

50.3%

of the worldwide Wyndham Hotels & Resorts audience comes from United States.

Worldwide audience distribution share by country for Wyndham Hotels & Resorts
CountryShare
United States50.3%
China8.3%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wyndham Hotels & Resorts audience in United States is strongest.

Fig. 05

Top regions by affinity

Wyndham Hotels & Resorts customers by region in United States
#RegionReachAffinity×
01South Dakota~9K1.78×
02North Dakota~8K1.78×
03Wyoming~5K1.45×
04Arkansas~30K1.39×
05Wisconsin~50K1.34×
06Montana~8K1.32×
07New Mexico~20K1.31×
08Minnesota~40K1.30×
09Iowa~20K1.27×
10South Carolina~40K1.26×
11Florida~200K1.22×
12Nebraska~10K1.19×
13Arizona~50K1.16×
14Nevada~30K1.16×
15Georgia~80K1.15×
16Oklahoma~30K1.14×
17Hawaii~10K1.12×
18Colorado~40K1.10×
19Alabama~40K1.09×
20Virginia~60K1.06×
21Tennessee~50K1.03×
22West Virginia~10K1.03×
23Kansas~20K1.02×
24Louisiana~30K1.01×
25Indiana~40K1.00×
26Alaska~5K1.00×
27Texas~200K0.99×
28Missouri~40K0.99×
29Mississippi~20K0.98×
30North Carolina~70K0.96×
31Michigan~60K0.92×
32Kentucky~30K0.92×
33Maryland~40K0.90×
34Utah~20K0.90×
35Idaho~10K0.87×
36Delaware~5K0.86×
37Illinois~70K0.85×
38Pennsylvania~70K0.84×
39Ohio~60K0.84×
40New Jersey~40K0.73×
41Washington~30K0.73×
42Washington, District of Columbia~5K0.73×
43California~200K0.72×
44Oregon~20K0.71×
45Rhode Island~5K0.63×
46New York~80K0.62×
47Maine~5K0.61×
48Connecticut~10K0.60×
49Massachusetts~20K0.49×
50New Hampshire~4K0.48×
Fig. 06

Affinity by region

Affinity by region — Wyndham Hotels & Resorts, United States
0.48×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wyndham Hotels & Resorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wyndham Hotels & Resorts audience
#·InterestCategoryAffinity×
01SwissôtelTravel & Leisure68.88×
02Le MéridienTravel & Leisure41.36×
03OmioTravel & Leisure40.42×
04EurostarCars & Mobility38.73×
05Westin Hotels & ResortsTravel & Leisure38.10×
06CDWTechnology & Electronics29.92×
07Days InnTravel & Leisure29.32×
08Copa AirlinesTravel & Leisure23.33×
09Hostelling InternationalTravel & Leisure18.03×
10Anjelica HustonMovies & TV16.83×
11Hilton Garden InnTravel & Leisure16.75×
12CheapOairTravel & Leisure14.47×
13TransUnionTechnology & Electronics14.07×
14Travel agencyTravel & Leisure9.91×
15Hampton InnTravel & Leisure9.50×
16Bank of AmericaBusiness & Career5.93×
17Plus-size clothingFashion & Accessoires5.17×
18The New York TimesNews5.00×
19Fictional filmMovies & TV4.56×
20WeekBusiness & Career4.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wyndham Hotels & Resorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wyndham Hotels & Resorts audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.16×
Quality AwarenessPREMIUM1.38×
MindfulnessBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wyndham Hotels & Resorts audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
Early Adopter MentalityPOWER0.92×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wyndham Hotels & Resorts's target market in United States?

Wyndham Hotels & Resorts's target market in United States covers an estimated 2,229,896 people, concentrated in Texas and Florida.

02

What is the gender split and age of Wyndham Hotels & Resorts customers?

55.6% of the Wyndham Hotels & Resorts audience are female, 44.4% are male, with an average age of 44.0 years.

03

Which brands do Wyndham Hotels & Resorts fans like most?

Wyndham Hotels & Resorts fans show strongest brand affinity for Hostelling International (18.03×), Bank of America (5.93×), and Travel agency (9.91×) over the country average.

04

Where do Wyndham Hotels & Resorts fans live in United States?

Wyndham Hotels & Resorts fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wyndham Hotels & Resorts fans also like?

Beyond Wyndham Hotels & Resorts itself, the audience over-indexes on Bank of America (5.93×), Travel agency (9.91×), CheapOair (14.47×), and Days Inn (29.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wyndham Hotels & Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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