Wyndham Hotels & Resorts Audience in United States

Wyndham Hotels & Resorts logo

Wyndham Hotels & Resorts has an estimated audience of 2,310,962 people in United States. 55.6% are female, 44.4% are male, average age 44.0. Top regions: Texas, Florida, California. Top brand affinities: Hostelling International, Bank of America, Travel agency, Days Inn, CheapOair.

The average Wyndham Hotels & Resorts fan in United States is 44.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Hostelling International, Bank of America, Travel agency, with strongest over-indexing on Hostelling International (18.03× the country average). Demographically, the Wyndham Hotels & Resorts audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Travelling, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Wyndham Hotels & Resorts fans

Demographic split for Wyndham Hotels & Resorts audience in United States
MetricValue
Female55.6%
Male44.4%
Average age44.0
Estimated audience size2,310,962

Audience persona

The typical Wyndham Hotels & Resorts fan in United States is more female, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Wyndham Hotels & Resorts in United States
RegionReachAffinity
Texas210,7981.06×
Florida201,0631.29×
California190,2500.75×
Georgia86,9591.22×
New York83,5840.65×
North Carolina71,2011.02×
Illinois69,2730.9×
Pennsylvania69,1830.89×
Virginia62,5641.11×
Ohio61,1740.86×
Michigan58,6240.97×
Arizona57,6861.22×
Tennessee49,0061.06×
South Carolina47,2081.36×
Wisconsin46,2991.33×
New Jersey45,5350.77×
Indiana44,4981.05×
Minnesota42,5211.28×
Colorado40,6891.12×
Maryland37,3060.94×
Missouri37,1501×
Alabama36,4611.13×
Washington34,0380.73×
Louisiana31,0211.04×
Oklahoma30,5461.19×
Arkansas27,1631.43×
Kentucky27,0330.93×
Nevada26,1971.17×
Iowa24,0021.26×
Massachusetts22,2930.49×
Kansas18,8811.04×
Oregon18,3800.69×
Mississippi18,0610.95×
Utah17,9450.87×
New Mexico14,5951.26×
Connecticut13,9070.6×
Nebraska13,9021.2×
West Virginia10,5860.98×
Hawaii10,5171.06×
Idaho9,5120.82×
South Dakota8,6811.63×
North Dakota7,9741.68×
Montana7,8491.22×
Delaware5,3280.84×
Washington, District of Columbia5,0540.73×
Maine4,5350.55×
Rhode Island4,4740.61×
Wyoming4,4391.3×
Alaska4,1810.85×
New Hampshire3,8720.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wyndham Hotels & Resorts audience
BrandAffinityCategory
Hostelling International18.03×Travel & Leisure
Bank of America5.93×Business & Career
Travel agency9.91×Travel & Leisure
Days Inn29.32×Travel & Leisure
CheapOair14.47×Travel & Leisure
TransUnion14.07×Technology & Electronics
Westin Hotels & Resorts38.1×Travel & Leisure
Copa Airlines23.33×Travel & Leisure
Week4.51×Business & Career
Hilton Garden Inn16.75×Travel & Leisure
CDW29.92×Technology & Electronics
Eurostar38.73×Cars & Mobility
Swissôtel68.88×Travel & Leisure
Anjelica Huston16.83×Movies & TV
Le Méridien41.36×Travel & Leisure
The New York Times5×News
Plus-size clothing5.17×Fashion & Accessoires
Fictional film4.56×Movies & TV
Hampton Inn9.5×Travel & Leisure
Omio40.42×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wyndham Hotels & Resorts audience
TraitClusterScore
TravellingTHRILL1.76
Convenience OrientationPREMIUM1.61
Sports ActivityPOWER1.59
Price SensitivityPREMIUM1.49
Quality AwarenessPREMIUM1.42
Career OrientationPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for Wyndham Hotels & Resorts
CountryShare
United States51.7%
China8.3%
Brazil3.8%

See Wyndham Hotels & Resorts audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Wyndham Hotels & Resorts have in United States?

Wyndham Hotels & Resorts has an estimated audience of 2,310,962 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Wyndham Hotels & Resorts fans?

55.6% of Wyndham Hotels & Resorts fans are female, 44.4% are male, with an average age of 44.0 years.

Which brands do Wyndham Hotels & Resorts fans like most?

Wyndham Hotels & Resorts fans show strongest brand affinity for Hostelling International (18.03×), Bank of America (5.93×), and Travel agency (9.91×) over the country average.

Where do Wyndham Hotels & Resorts fans live in United States?

Wyndham Hotels & Resorts fans in United States are most concentrated in Texas (reach 210,798), Florida (reach 201,063), and California (reach 190,250). These three regions account for the largest share of the active audience.

What other brands do Wyndham Hotels & Resorts fans also like?

Beyond Wyndham Hotels & Resorts itself, the audience over-indexes on Bank of America (5.93×), Travel agency (9.91×), Days Inn (29.32×), and CheapOair (14.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wyndham Hotels & Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.